blue paper
Skip itPrices mostly outside the sweet spot ($3.40–$16.19) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,252.73avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.87avg listing price — sweet spot $15–$100
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Market size
Bad£38K£38K/yr · 34K searches
Price range
Bad£3.40–£16.19cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blue paper is a £38K/yr Amazon United Kingdom market (34K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 47/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
blue paper market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £39K–£47K
- units × avg price
- Conversion rate
- 14.3%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 68%
- Out of stock
- 1.2%
- Avg brand age
- 54 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
17 flat
Sellers
34
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
27%
- Hawksbill23%
- 5 Star14%
- Habercrafts13%
- Q-Connect12%
- DJP6%
- Vokenforu4%
Demand
Weekly Amazon search volume, last 33 weeks — -14.0% search growth over the last 90 days.Top blue paper search terms
- blue paper19K/yr
- blue a4 paper7K/yr
- a4 blue paper3K/yr
- light blue paper2K/yr
- blue paper a43K/yr
Top blue paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hawksbill Bright Blue Paper 80 GSM A4 100 Sheet Pack of Premium Paper for Copier Use Printing at Office & Home
Hawksbill£3.864.6★1,585 rev
A4 Light Blue Colour Paper 80gsm Sheets Double Sided Printer Paper Copier Origami Flyers Drawing School Office Printing 210mm x 297mm (A4 Light Blue Paper - 80gsm - 100 Sheets)
Habercrafts£4.834.6★1,793 rev
Q-Connect Blue Coloured A4 Copier Paper 80gsm Ream (Pack of 500)
Q-Connect£7.924.6★888 rev
![5 Star Coloured Copier Paper Multifunctional Ream-Wrapped 80gsm A4 Medium Blue [500 Sheets]](https://m.media-amazon.com/images/I/41jTH2U9ZgL.jpg)
5 Star Coloured Copier Paper Multifunctional Ream-Wrapped 80gsm A4 Medium Blue [500 Sheets]
5 Star£14.064.5★301 rev
![5 Star Office 297625 Coloured Copier Paper Multifunctional Ream-Wrapped 80gsm A4 Light Blue [500 Sheets]](https://m.media-amazon.com/images/I/31sMvtTb+FL.jpg)
5 Star Office 297625 Coloured Copier Paper Multifunctional Ream-Wrapped 80gsm A4 Light Blue [500 Sheets]
5 Star£9.224.6★267 rev
Newest
by launch date
MUWINC Blue Gradient A4 Cardstock Pack 35 Sheets 180gsm
MUWINC£8.0878 rev
50 Sheets A4 Coloured Paper 70gsm Light Blue Printer Paper for Office Printing Crafts Projects
Leliafleury£9.734 rev
50 Sheets Light Blue A4 Coloured Paper 70gsm Coloured Copier Paper for Office Printing Crafts Projects
Globellapro£10.023 rev
50 Sheets A4 Colored Copy Paper 70gsm Double Sided Printer Paper for Printing Invitations Crafts Making Light Blue
Vokenforu£10.186 rev
sourcing map 50 Sheets Colored Copy Paper 8.3 Inch Printer Paper 80gsm Light Blue for Office Printing Document Copying Invitations Forms Art Projects
sourcing map£4.5742 rev
Trending
90-day click momentum
SOP-HARMA 6 x Blue Paper Rolls - 2 Ply Embossed Centre Feed - Hand Towel Tissue Rolls
SOP-HARMA£8.724.0★
Pack of 100 A5 Blue Coloured Paper 75gsm Sheets
Janrax£4.144.5★
Bargain Factory Blue CENTREFEED Rolls 2 PLY 12 Pack Paper Towels Hand Towel Tissue Premium Quality Wall Mounted Lockable Rolls 100m
BARGAIN FACTORY£10.684.3★
Hawksbill Bright Blue Paper 80 GSM A4 100 Sheet Pack of Premium Paper for Copier Use Printing at Office & Home
Hawksbill£3.864.6★
50 Sheets A4 Coloured Paper 70gsm Light Blue Printer Paper for Office Printing Crafts Projects
Leliafleury£9.734.5★
What buyers say about blue paper
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the price”
“Good quality blue roll for workshop”
“Good and convenient to clean”
“Better than expected”
“perfect absorption”
“it still feels reasonably durable during handling”
“Handy to have”
“Ordered 5 different colours which exceeded my expectations”
“This light blue A4 paper is really good quality”
“Great thickness, great strength, perfect absorption, great size”
What buyers complain about
“Bad quality”
“Thick paper”
“Small towels”
“left behind blue dye that has ruined the rug”
“breaks apart easily”
“Description is wrong”
“they are not much better than paper towel”
“Does not last long”
“Dont bother just look at my photos rubbish quality”
“glue on the paper turned pink”
Top return reasons
Common questions
- Is blue paper profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the blue paper niche?
- 17 brands and 34 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in blue paper?
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 0.1%.
- What does it cost to enter the blue paper niche?
- Listings span £3.40–£16.19; the average listing price is £7.87 (sweet spot $15–$100). The average incumbent carries 1,253 reviews — the moat a new listing must climb.