Blue Paper
prices mostly outside the sweet spot ($3.40–$16.19) — Blue Paper doesn't clear our bar today.
Flapen Score
Is Blue Paper profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Blue Paper is a £38K/yr Amazon United Kingdom market (34K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 47/100.
Blue Paper: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.0% over the last 90 days and 14.3% of searches end in a purchase.
£38K
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 22 products
Top Blue Paper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hawksbill Bright Blue Paper 80 GSM A4 100 Sheet Pack of Premium Paper for Copier Use Printing at Office & Home
- Price
- £3.86
- Rating
- 4.6/5
- Reviews
- 1,585
- Age
- 1y ago
A4 Light Blue Colour Paper 80gsm Sheets Double Sided Printer Paper Copier Origami Flyers Drawing School Office Printing 210mm x 297mm (A4 Light Blue Paper - 80gsm - 100 Sheets)
- Price
- £4.83
- Rating
- 4.6/5
- Reviews
- 1,793
- Age
- 11y ago
Q-Connect Blue Coloured A4 Copier Paper 80gsm Ream (Pack of 500)
- Price
- £7.92
- Rating
- 4.6/5
- Reviews
- 888
- Age
- 16y ago
![5 Star Coloured Copier Paper Multifunctional Ream-Wrapped 80gsm A4 Medium Blue [500 Sheets]](https://m.media-amazon.com/images/I/41jTH2U9ZgL.jpg)
5 Star Coloured Copier Paper Multifunctional Ream-Wrapped 80gsm A4 Medium Blue [500 Sheets]
- Price
- £14.06
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 11y ago
![5 Star Office 297625 Coloured Copier Paper Multifunctional Ream-Wrapped 80gsm A4 Light Blue [500 Sheets]](https://m.media-amazon.com/images/I/31sMvtTb+FL.jpg)
5 Star Office 297625 Coloured Copier Paper Multifunctional Ream-Wrapped 80gsm A4 Light Blue [500 Sheets]
- Price
- £9.22
- Rating
- 4.6/5
- Reviews
- 267
- Age
- 19y ago
Trending
90-day click momentum
SOP-HARMA 6 x Blue Paper Rolls - 2 Ply Embossed Centre Feed - Hand Towel Tissue Rolls
- Price
- £8.72
- Rating
- 4.0/5
- Reviews
- 3,665
- Age
- 13y ago
Pack of 100 A5 Blue Coloured Paper 75gsm Sheets
- Price
- £4.14
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 1y ago
Bargain Factory Blue CENTREFEED Rolls 2 PLY 12 Pack Paper Towels Hand Towel Tissue Premium Quality Wall Mounted Lockable Rolls 100m
- Price
- £10.68
- Rating
- 4.3/5
- Reviews
- 416
- Age
- 3y ago
Hawksbill Bright Blue Paper 80 GSM A4 100 Sheet Pack of Premium Paper for Copier Use Printing at Office & Home
- Price
- £3.86
- Rating
- 4.6/5
- Reviews
- 1,585
- Age
- 1y ago
50 Sheets A4 Coloured Paper 70gsm Light Blue Printer Paper for Office Printing Crafts Projects
- Price
- £9.73
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 11mo ago
Newest
by launch date
MUWINC Blue Gradient A4 Cardstock Pack 35 Sheets 180gsm
- Price
- £8.08
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 10mo ago
50 Sheets A4 Coloured Paper 70gsm Light Blue Printer Paper for Office Printing Crafts Projects
- Price
- £9.73
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 11mo ago
50 Sheets Light Blue A4 Coloured Paper 70gsm Coloured Copier Paper for Office Printing Crafts Projects
- Price
- £10.02
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago
50 Sheets A4 Colored Copy Paper 70gsm Double Sided Printer Paper for Printing Invitations Crafts Making Light Blue
- Price
- £10.18
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 1y ago
sourcing map 50 Sheets Colored Copy Paper 8.3 Inch Printer Paper 80gsm Light Blue for Office Printing Document Copying Invitations Forms Art Projects
- Price
- £4.57
- Rating
- 4.1/5
- Reviews
- 42
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 flat
Sellers
34
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
27%
- Hawksbill23%
- 5 Star14%
- Habercrafts13%
- Q-Connect12%
- DJP6%
- Vokenforu4%
Blue Paper demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Blue Paper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blue paper19K/yr
- blue a4 paper7K/yr
- a4 blue paper3K/yr
- light blue paper2K/yr
- blue paper a43K/yr
What reviews say buyers love and hate about Blue Paper
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Worth the price”
“Good quality blue roll for workshop”
“Good and convenient to clean”
“Better than expected”
“perfect absorption”
What buyers complain about
85% of reviews“Bad quality”
“Thick paper”
“Small towels”
“left behind blue dye that has ruined the rug”
“breaks apart easily”
Blue Paper return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
58%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blue Paper questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
