Blue Paper
FailPrices span $3.40–$16.19, mostly outside the sweet spot, so Blue Paper is a Fail.
- Flapen Score
- 47 / 100Ranks 399 of 835 Stationery & Office Supplies niches · on the category median47
- Market size
- £38K/yr34K searches / yr
- 90-day growth
- -14.0%search demand this quarter
- Competition
- 54%top-5 click share · 17 brands · 34 sellers
Flapen Score
Blue Paper against its category
The dotted line is the Stationery & Office Supplies average. Past it, Blue Paper is stronger. Inside it, weaker.
Market
The Blue Paper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Blue Paper 34K times last year and spent an estimated £38K. The top 5 brands take 68% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
14.3% of searches ended in a purchase last week.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -14.0%
- Conversion, latest week
- 14.3%
- Market size, estimated
- £38Ka year
- Top search term
- blue paper19K searches a year
02 · Price
A sale here is worth £7.87.
Listings sell for £7.87 on average, from £3.40 to £16.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.87 that is £787 to £2K a year per listing.
- Average price
- £7.87under the $15 to $100 sweet spot
- Price range
- £3.40–£16.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £787–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #48 within Paper. It carries 1,253 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 73%
- Out of stock, average day
- 1.2%
- Average rank
- #48in Paper
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,253per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Blue Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hawksbill Bright Blue Paper 80 GSM A4 100 Sheet Pack of Premium Paper for Copier Use Printing at Office & Home
- Price
- £3.86
- Rating
- 4.6/5
- Reviews
- 1,585
- Age
- 1y ago

A4 Light Blue Colour Paper 80gsm Sheets Double Sided Printer Paper Copier Origami Flyers Drawing School Office Printing 210mm x 297mm (A4 Light Blue Paper - 80gsm - 100 Sheets)
- Price
- £4.83
- Rating
- 4.6/5
- Reviews
- 1,793
- Age
- 11y ago

Q-Connect Blue Coloured A4 Copier Paper 80gsm Ream (Pack of 500)
- Price
- £7.92
- Rating
- 4.6/5
- Reviews
- 888
- Age
- 16y ago
![5 Star Coloured Copier Paper Multifunctional Ream-Wrapped 80gsm A4 Medium Blue [500 Sheets]](https://m.media-amazon.com/images/I/41jTH2U9ZgL.jpg)
5 Star Coloured Copier Paper Multifunctional Ream-Wrapped 80gsm A4 Medium Blue [500 Sheets]
- Price
- £14.06
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 11y ago
![5 Star Office 297625 Coloured Copier Paper Multifunctional Ream-Wrapped 80gsm A4 Light Blue [500 Sheets]](https://m.media-amazon.com/images/I/31sMvtTb+FL.jpg)
5 Star Office 297625 Coloured Copier Paper Multifunctional Ream-Wrapped 80gsm A4 Light Blue [500 Sheets]
- Price
- £9.22
- Rating
- 4.6/5
- Reviews
- 267
- Age
- 19y ago
Trending
90-day click momentum
SOP-HARMA 6 x Blue Paper Rolls - 2 Ply Embossed Centre Feed - Hand Towel Tissue Rolls
- Price
- £8.72
- Rating
- 4.0/5
- Reviews
- 3,665
- Age
- 13y ago

Pack of 100 A5 Blue Coloured Paper 75gsm Sheets
- Price
- £4.14
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 1y ago

Bargain Factory Blue CENTREFEED Rolls 2 PLY 12 Pack Paper Towels Hand Towel Tissue Premium Quality Wall Mounted Lockable Rolls 100m
- Price
- £10.68
- Rating
- 4.3/5
- Reviews
- 416
- Age
- 3y ago

Hawksbill Bright Blue Paper 80 GSM A4 100 Sheet Pack of Premium Paper for Copier Use Printing at Office & Home
- Price
- £3.86
- Rating
- 4.6/5
- Reviews
- 1,585
- Age
- 1y ago

50 Sheets A4 Coloured Paper 70gsm Light Blue Printer Paper for Office Printing Crafts Projects
- Price
- £9.73
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 11mo ago
Newest
by launch date
MUWINC Blue Gradient A4 Cardstock Pack 35 Sheets 180gsm
- Price
- £8.08
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 10mo ago

50 Sheets A4 Coloured Paper 70gsm Light Blue Printer Paper for Office Printing Crafts Projects
- Price
- £9.73
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 11mo ago

50 Sheets Light Blue A4 Coloured Paper 70gsm Coloured Copier Paper for Office Printing Crafts Projects
- Price
- £10.02
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

50 Sheets A4 Colored Copy Paper 70gsm Double Sided Printer Paper for Printing Invitations Crafts Making Light Blue
- Price
- £10.18
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 1y ago

sourcing map 50 Sheets Colored Copy Paper 8.3 Inch Printer Paper 80gsm Light Blue for Office Printing Document Copying Invitations Forms Art Projects
- Price
- £4.57
- Rating
- 4.1/5
- Reviews
- 42
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 flat
Sellers
34
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
27%
- Hawksbill23%
- 5 Star14%
- Habercrafts13%
- Q-Connect12%
- DJP6%
- Vokenforu4%
Demand
Blue Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked
Search terms
Top Blue Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blue paper19K/yr
- blue a4 paper7K/yr
- a4 blue paper3K/yr
- light blue paper2K/yr
- blue paper a43K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Paper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
Bad quality towels
Supplier has changed the quality
Thick paper
Very thin as 2 ply
Paper is very thin for 2 ply
Small towels
Very little in them
O. Very small rolls compared to others
left behind blue dye that has ruined the rug
Unfortunately the blue dye comes out when using
Like newspaper that turns everything blue
breaks apart easily
Not strong
Rubbish small thin pulls apart
Love
Worth the price
Good price
Great value
Good quality blue roll for workshop
Very very good kitchen towels 10 out of 10
Good quality
Good and convenient to clean
so useful for mopping up any mess after dirty jobs
Good for cleaning
Better than expected
as are described
it is exactly what I wanted
perfect absorption
absorbed great thickness excellent loose rolling excellent softness excellent weight excellent size excellent highly recommended pack 12 lasts me 3 months
Great thickness is good absorbers good
Return
0.1% Return rate 58% Fixable by listing
left behind blue dye that has ruined the rug
Unfortunately the blue dye comes out when using
Like newspaper that turns everything blue
Small towels
Very little in them
O. Very small rolls compared to others
Bad quality
Bad quality towels
Supplier has changed the quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Paper questions
Answered from the same tracked data.









