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Blue Paper

Fail

Prices span $3.40–$16.19, mostly outside the sweet spot, so Blue Paper is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£38K/yr34K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
54%top-5 click share · 17 brands · 34 sellers

Flapen Score

Blue Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Blue Paper is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blue Paper 34K times last year and spent an estimated £38K. The top 5 brands take 68% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
14.3%
Market size, estimated
£38Ka year
Top search term
blue paper19K searches a year

02 · Price

A sale here is worth £7.87.

Listings sell for £7.87 on average, from £3.40 to £16.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.87 that is £787 to £2K a year per listing.

Average price
£7.87under the $15 to $100 sweet spot
Price range
£3.40–£16.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£787–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #48 within Paper. It carries 1,253 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
73%
Out of stock, average day
1.2%
Average rank
#48in Paper
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,253per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Blue Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

34

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

27%

  • Hawksbill23%
  • 5 Star14%
  • Habercrafts13%
  • Q-Connect12%
  • DJP6%
  • Vokenforu4%

Demand

Blue Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked

Search terms

Top Blue Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue paper19K/yr
  • blue a4 paper7K/yr
  • a4 blue paper3K/yr
  • light blue paper2K/yr
  • blue paper a43K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall37%−0.21

Bad quality

Bad quality towels

Supplier has changed the quality

Thickness23%−0.16

Thick paper

Very thin as 2 ply

Paper is very thin for 2 ply

Size-Overall6%−0.02

Small towels

Very little in them

O. Very small rolls compared to others

Color4%−0.01

left behind blue dye that has ruined the rug

Unfortunately the blue dye comes out when using

Like newspaper that turns everything blue

Strength4%−0.03

breaks apart easily

Not strong

Rubbish small thin pulls apart

Love

Value For Money31%+2.51

Worth the price

Good price

Great value

Quality-Overall24%−0.21

Good quality blue roll for workshop

Very very good kitchen towels 10 out of 10

Good quality

Ease Of Cleaning9%+0.40

Good and convenient to clean

so useful for mopping up any mess after dirty jobs

Good for cleaning

Advertised Vs Actual Product8%+0.49

Better than expected

as are described

it is exactly what I wanted

Absorbency5%+0.27

perfect absorption

absorbed great thickness excellent loose rolling excellent softness excellent weight excellent size excellent highly recommended pack 12 lasts me 3 months

Great thickness is good absorbers good

Return

0.1% Return rate 58% Fixable by listing

Color25%▁█▄▆▇▅

left behind blue dye that has ruined the rug

Unfortunately the blue dye comes out when using

Like newspaper that turns everything blue

Size-Overall18%▁▂█▃▁▆

Small towels

Very little in them

O. Very small rolls compared to others

Quality-Overall17%▁▁▅▃█▆

Bad quality

Bad quality towels

Supplier has changed the quality

Moist/Dry4%▁█▁▁▁▇
Thin4%▁▁▄█▁▁

FAQ

Common Blue Paper questions

Answered from the same tracked data.