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Blu Tack White

Fail

Prices span $0.90–$5.39, mostly outside the sweet spot, so Blu Tack White is a Fail.

Flapen Score
31
31 / 100
Ranks 747 of 835 Stationery & Office Supplies niches · −16 vs the category median of 47
Market size
£33K/yr30K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
92%top-5 click share · 6 brands · 82 sellers

Flapen Score

Blu Tack White against its category

The dotted line is the Stationery & Office Supplies average. Past it, Blu Tack White is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blu Tack White market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blu Tack White 30K times last year and spent an estimated £33K. The top 5 brands take 96% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

29.1% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 29.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
29.1%
Market size, estimated
£33Ka year
Top search term
blu tack white13K searches a year

02 · Price

A sale here is worth £3.87.

Listings sell for £3.87 on average, from £0.90 to £5.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £3.87 that is £2K to £3K a year per listing.

Average price
£3.87under the $15 to $100 sweet spot
Price range
£0.90–£5.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #7 within Office Supplies. It carries 6,594 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#7in Office Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,594per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Blu Tack White products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

82

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Bostik41%
  • Adhesive25%
  • SOL13%
  • Daisy Dreams11%
  • UHU7%
  • Striyco Essentials4%

Demand

Blu Tack White search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.2× · 8 of 12 months tracked

Search terms

Top Blu Tack White search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blu tack white13K/yr
  • blue tack white10K/yr
  • blue tac white4K/yr
  • white blue tack3K/yr

Reviews and returns

What reviews say buyers love and hate about Blu Tack White

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness59%−0.28

Poor stickiness

worst adhesive

DOES NOT STICK

Color12%−0.01

it's a bit more of a light grey colour as opposed to white

Disappointed with the colour

Off colour

Value For Money7%+0.41

Could be cheaper

Waste of money

Overpriced

Quality-Overall4%+0.51

Its not as good bluetac I wouldnt buy it again waste of money

Poor quality

Rubbish

Water Resistance3%−0.02

Not waterproof

Love

Advertised Vs Actual Product18%+1.89

It does what is says

Exactly as described

exactly what I needed

Adhesion/Stickiness16%−0.28

sticks securely

Very good its sticks great

Great stickiness

Quality-Overall11%+0.51

Was very good as expected

Great Quality

its been consistently reliable

Ease Of Use11%+0.88

Easy to use

Easy to mould, sticks securely, and removes cleanly without leaving marks

Easy to remove without marking the surface

Color10%−0.01

Great colour

I like that its white so not as obvious on white walls than the classic blue version

The white colour is just perfect

Return

0.1% Return rate 29% Fixable by listing

Adhesion/Stickiness32%▇▄▁▇██

Poor stickiness

worst adhesive

DOES NOT STICK

Color29%▆▆▁▇█▄

it's a bit more of a light grey colour as opposed to white

Disappointed with the colour

Off colour

Functionality-Overall14%▁▃█▃▂▄

Did not work on anything i put it on

Strength7%▁▁▁▁▁█
Product Condition7%▁▇▁█▇▁

FAQ

Common Blu Tack White questions

Answered from the same tracked data.