Is blank greeting cards profitable to sell on Amazon United Kingdom?

The niche generates £35K/yr across 64 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the blank greeting cards niche?

33 brands and 59 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in blank greeting cards?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Print Quality. The return rate is 0.2%.

When does demand for blank greeting cards peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the blank greeting cards niche?

Listings span £2.46–£12.44; the average listing price is £6.18 (sweet spot $15–$100). The average incumbent carries 664 reviews — the moat a new listing must climb.

blank greeting cards

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($2.46–$12.44) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Review moat

Good663.69

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.18

avg listing price — sweet spot $15–$100

Market size

Bad£35K

£35K/yr · 118K searches

Price range

Bad£2.46–£12.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, blank greeting cards is a £35K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

blank greeting cards market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £25K–£31K; units × avg price
Conversion rate: 4.8%
Avg BSR: #514
Page quality: 0%
Prime: 98%
Sponsored: 77%
Out of stock: 7.9%
Avg brand age: 33 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

Top-5 brand share

45%

Top 20: 92%

Top-5 click share

27%

Top 20: 62%

Open market

50%

SWEETZER & ORANGE16%
SETTINI8%
Absolutely Yours7%
Museums & Galleries7%
Papa Prints6%
Auxcards5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top blank greeting cards search terms

blank greeting cards21K/yr +16.3%2.4% conv.
greetings cards20K/yr -27.0%2.4% conv.
greeting card13K/yr +7.6%0.9% conv.
blank greeting cards with envelopes15K/yr -24.5%4.3% conv.
greeting cards multipack13K/yr -17.7%2.7% conv.
blank cards multipack8K/yr +48.7%2.5% conv.
greetings cards blank7K/yr +9.6%2.9% conv.
multipack cards4K/yr +34.2%1.8% conv.
greeting cards blank inside5K/yr -11.5%2.9% conv.
greetings card4K/yr -4.2%1.6% conv.

All search terms

Top blank greeting cards products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SETTINI Blank Note Cards 18 Pack All Occasion Assorted Greeting Cards 9 Gold Foil Designs with Stickers and Envelopes 6 x 4 For Thank You Fathers Day Gift Birthday and All Occasion Cards

SETTINI£9.854.7★146 rev

S&O Blank Cards for All Occasions in One Box Set - Blank Notecards with Envelopes for Handwritten Messages - All Occasion Cards Assortment Box with Envelopes - 100 Vibrant Notecards and Envelopes Set

SWEETZER & ORANGE£12.444.8★749 rev

Macmillan Cancer Support Charity Assorted Greetings Cards - 20 pack

Macmillan Cancer Support£10.024.7★16 rev

S&O Blank Cards for All Occasions in One Box Set - Blank Notecards with Envelopes for Handwritten Messages - All Occasion Tags Assortment Box with Covers - 24 Vibrant Letter Slips and Envelopes Pack

SWEETZER & ORANGE£8.294.6★949 rev

12 x Landscape Folding Greeting Cards with Envelopes. Blank inside for all occasions

Olivia Samuel£5.144.6★1,073 rev

Newest

by launch date

30 Pack Blank Greeting Cards with Envelopes Gold Foil Floral Stickers

Frelimiu£7.9624 rev

6mo ago

GOZINA Thank You Cards Multipack Floral Thankyou Cards Bulk with Kraft Paper Envelopes 4x6 Inch Blank Cards Greeting Card for Birthday Wedding Baby Shower Graduation Thanksgiving

GOZINA£7.593 rev

6mo ago

SETTINI Blank Note Cards 18 Pack All Occasion Assorted Greeting Cards 9 Gold Foil Designs with Stickers and Envelopes 6 x 4 For Thank You Fathers Day Gift Birthday and All Occasion Cards

SETTINI£9.85146 rev

11mo ago

Blank Cards and Envelopes 30 Pack Greet Cards Elegant Blank Note Perfect Bulk Stationary Set For All Occasions 5 Assorted Floral Designs 4 x 6

Auxcards£7.9323 rev

1y ago

Macmillan Cancer Support Charity Assorted Greetings Cards - 20 pack

Macmillan Cancer Support£10.0216 rev

1y ago

What buyers say about blank greeting cards

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“Good quality cards”

Value For Money24%

“Affordable price”

Advertised Vs Actual Product7%

“As advertised”

Design-Overall6%

“offer a variety of design”

Color6%

“Lovely colours”

Paper Quality4%

“The paper on the cards is excellent”

Ease Of Use3%

“Handy through”

Size-Overall2%

“the cards fit perfectly in them”

Print Quality2%

“The printing is well done and the images are clear and attractive”

Thickness1%

“The cards are a good thickness”

What buyers complain about

Size-Overall21%

“Quite small”

Quality-Overall11%

“not high quality”

Print Quality5%

“Misprint on front”

Value For Money4%

“Cards are expensive nowadays though”

Adhesion/Stickiness4%

“do not appear to be adhesive in any way”

Flatness3%

“The cards arrive flat”

Color3%

“Only negative the envelopes are brown I would rather white”

Paper Quality2%

“The envelopes are basic brown paper”

Flexibility2%

“Good quality card not flexible”

Stain Resistance2%

“Envelope stains”

Top return reasons

Size-Overall43%

Quality-Overall18%

Thin4%

Functionality-Overall4%

Paper Quality4%

Advertised Vs Actual Product3%

Print Quality3%

Design-Overall3%

Value For Money2%

Brightness/Shine/Glow2%

Common questions

Is blank greeting cards profitable to sell on Amazon United Kingdom?: The niche generates £35K/yr across 64 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the blank greeting cards niche?: 33 brands and 59 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in blank greeting cards?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Print Quality. The return rate is 0.2%.
When does demand for blank greeting cards peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the blank greeting cards niche?: Listings span £2.46–£12.44; the average listing price is £6.18 (sweet spot $15–$100). The average incumbent carries 664 reviews — the moat a new listing must climb.