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Blank Greeting Cards

Maybe

Returns run at only 0.2% of orders. But prices span $2.46–$12.44, mostly outside the sweet spot, so Blank Greeting Cards is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 47
Market size
£35K/yr118K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
27%top-5 click share · 33 brands · 59 sellers

Flapen Score

Blank Greeting Cards against its category

The dotted line is the Stationery & Office Supplies average. Past it, Blank Greeting Cards is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blank Greeting Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Blank Greeting Cards 118K times last year and spent an estimated £35K. The top 5 brands take 45% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
4.8%
Market size, estimated
£35Ka year
Peak month
January1.6× the quietest month
Top search term
blank greeting cards21K searches a year

02 · Price

A sale here is worth £6.18.

Listings sell for £6.18 on average, from £2.46 to £12.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £6.18 that is £0 to £618 a year per listing.

Average price
£6.18under the $15 to $100 sweet spot
Price range
£2.46–£12.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£618
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #514 within Cards & Card Stock. It carries 664 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
98%
Out of stock, average day
7.9%
Average rank
#514in Cards & Card Stock
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
664per listing
Listings tracked
64

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Blank Greeting Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

59

Top-5 brand share

45%

Top 20: 92%

Top-5 click share

27%

Top 20: 62%

Open market

50%

  • SWEETZER & ORANGE16%
  • SETTINI8%
  • Absolutely Yours7%
  • Museums & Galleries7%
  • Papa Prints6%
  • Auxcards5%

Demand

Blank Greeting Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Blank Greeting Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blank greeting cards21K/yr
  • greetings cards20K/yr
  • greeting card13K/yr
  • blank greeting cards with envelopes15K/yr
  • greeting cards multipack13K/yr
  • blank cards multipack8K/yr
  • greetings cards blank7K/yr
  • multipack cards4K/yr
  • greeting cards blank inside5K/yr
  • greetings card4K/yr

Reviews and returns

What reviews say buyers love and hate about Blank Greeting Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.09

Quite small

size is off

Small cards

Quality-Overall11%+2.21

not high quality

and it detracts from the quality

not as good as I thought they would be

Print Quality5%−0.04

Misprint on front

card also too glossy for printing/stamping successfully

printing off centre

Value For Money4%+1.40

Cards are expensive nowadays though

Initially thought these were maybe a bit expensive for birthday cards

A little bit more expensive than some other cards

Adhesion/Stickiness4%−0.02

do not appear to be adhesive in any way

Not stick,as they have nothing

Envelopes don't have any adhesive so you can't stick them down

Love

Quality-Overall35%+2.21

Good quality cards

Amazing quality

good quality cards

Value For Money24%+1.40

Affordable price

Excellent value

Great value

Advertised Vs Actual Product7%+0.49

As advertised

Pretty as a picture

As described

Design-Overall6%+0.03

offer a variety of design

The designs are beautiful

Beautifully designed

Color6%+0.09

Lovely colours

envelopes - great colours

Pretty colours

Return

0.2% Return rate 54% Fixable by listing

Size-Overall43%▇█▅▅▅▄

Quite small

size is off

Small cards

Quality-Overall18%▃▇▅▅▅█

not high quality

and it detracts from the quality

not as good as I thought they would be

Thin4%▆▁█▁▁▄
Functionality-Overall4%▇▁▁██▁
Paper Quality4%▁▁▇█▆▁

The envelopes are basic brown paper

Really poor quality paper/card

FAQ

Common Blank Greeting Cards questions

Answered from the same tracked data.