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Black Wrapping Paper

Black Wrapping Paper shows low returns (0.6%), but prices mostly outside the sweet spot ($3.23–$9.44) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 30Growth 16Conversion 84Competition 52Returns 97Price range 0Avg price 18Brand share 71Review moat 91Quality gap 48
This niche Category average

Is Black Wrapping Paper profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Wrapping Paper is a £138K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Black Wrapping Paper: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.8% over the last 90 days and 9.2% of searches end in a purchase.

£138K

revenue / yr

Units sold / yr25K
Search volume / yr-17.8%233K
Conversion rate9.2%
Avg price£6.50

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers18 · 24
Top-5 product click share54%
Open market38%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement92%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews189

Top Black Wrapping Paper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

24

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

30%

  • HJIJIAY18%
  • DXTXTJ13%
  • UQABIK11%
  • VGOODALL11%
  • ZHNERY9%
  • HBell7%

Black Wrapping Paper demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume233KCVR9.2%Products24Brands18Top 5 Brands62%OOS Rate6.6%Rating4.5★Reviews189Avg BSR#388
12K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Top Black Wrapping Paper search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black wrapping paper163K/yr
  • black wrapping paper roll24K/yr
  • black paper roll9K/yr
  • wrapping paper black9K/yr
  • black and silver wrapping paper6K/yr
  • black gift wrap7K/yr
  • red and black wrapping paper5K/yr
  • black birthday wrapping paper4K/yr
  • black matte wrapping paper3K/yr
  • matte black wrapping paper3K/yr

What reviews say buyers love and hate about Black Wrapping Paper

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall36%

Good Quality Wrapping Paper

Thickness14%

Very thick roll

Paper Quality10%

Good wrapping paper not the flimsy stuff

Gifting Purpose7%

Great for gifts, crafting and I am using as table runner

Value For Money6%

Great value for money

What buyers complain about

82% of reviews
Adhesion/Stickiness21%

would not stick

Value For Money20%

for the price it didn't go far enough

Thickness15%

Quite thick

Size-Overall15%

Too short

Durability5%

on the other hand rips quite easily

Black Wrapping Paper return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
45%
2Color
24%
3Scratch Resistance
5%
4Functionality-Overall
5%
5Quality-Overall
5%

Common Black Wrapping Paper questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Wrapping Paper 50/100 on Amazon United Kingdom — Worth a look. The niche generates £138K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -17.8% over the last 90 days.
Search demand for Black Wrapping Paper on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.4× the quietest.