Is black wrapping paper profitable to sell on Amazon United Kingdom?

The niche generates £138K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the black wrapping paper niche?

18 brands and 24 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in black wrapping paper?

Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Thickness. The return rate is 0.6%.

When does demand for black wrapping paper peak?

Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the black wrapping paper niche?

Listings span £3.23–£9.44; the average listing price is £6.50 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.

black wrapping paper

Worth a look

Shows low returns (0.6%), but prices mostly outside the sweet spot ($3.23–$9.44) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Great189.25

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£138K

£138K/yr · 233K searches

Avg price

Bad£6.50

avg listing price — sweet spot $15–$100

Growth

Bad-17.8%

90-day search growth — must beat 0% to launch

Price range

Bad£3.23–£9.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, black wrapping paper is a £138K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

black wrapping paper market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: £130K–£163K; units × avg price
Conversion rate: 9.2%
Avg BSR: #388
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 6.6%
Avg brand age: 29 months
Avg seller age: 195 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

30%

HJIJIAY18%
DXTXTJ13%
UQABIK11%
VGOODALL11%
ZHNERY9%
HBell7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top black wrapping paper search terms

black wrapping paper163K/yr -17.2%9.4% conv.
black wrapping paper roll24K/yr -24.8%9.4% conv.
black paper roll9K/yr -5.1%6.9% conv.
wrapping paper black9K/yr -21.5%8.4% conv.
black and silver wrapping paper6K/yr +4.7%2.7% conv.
black gift wrap7K/yr -15.2%5.9% conv.
red and black wrapping paper5K/yr -23.4%1.2% conv.
black birthday wrapping paper4K/yr -34.1%5.5% conv.
black matte wrapping paper3K/yr -27.1%15.3% conv.
matte black wrapping paper3K/yr -20.3%9.2% conv.

All search terms

Top black wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Black Wrapping Paper Roll 43cm*10m Black Matte Wrapping Paper Solid Color Gift Wrap Paper for Birthday Party Wedding Christmas Festive Decorations DIY Crafts

HJIJIAY£7.394.5★113 rev

Black Kraft Wrapping Paper Roll 44.5cm×10m Recycled

VGOODALL£7.964.4★168 rev

5Pcs Black Wrapping Paper 50 * 70cm Kraft Wrapping Paper for Birthday Christmas Wedding Gift Decoration

DXTXTJ£4.254.5★100 rev

9m x 43cm Black Matte Wrapping Paper Roll Solid Color Pearly lustre Paper for Birthday Christmas Baby Shower Festival Gift Decoration

ZHNERY£6.934.5★157 rev

UQABIK Black Wrapping Paper Roll - 10m x 44cm | Extra-Long Matte Black Kraft Paper with Durable Thickness - 80gsm | Matte Finish Gift Wrap for Arts Crafts Parties Birthdays & Christmas

UQABIK£9.444.7★47 rev

Newest

by launch date

Shining Black Wrapping Paper 5pcs 50 * 70cm Matte Black Paper Birthday Wedding Party Christmas Christmas Gift Decorations

FMDPZUP£4.366 rev

4mo ago

Black Wrapping Paper Roll 43cm*10m Pearly Lustre Black Wrapping Paper Pearlescent Kraft Gift Wrap Paper for Birthday Party Wedding Christmas Festive Decorations DIY Crafts

HJIJIAY£5.8612 rev

4mo ago

Black Wrapping Paper Roll 38cm x 10m KraftPaper Roll Wrapping Parcel Gift Wrap Paper for Birthday Mothers Day Flowers Bouquet Packaging Arts & Craft

JASOLYI£7.212 rev

7mo ago

UQABIK Pearl Black Wrapping Paper Roll - 10m x 44cm | Extra-Long Matte Pearl Black Paper with Durable Thickness - 80gsm | Matte Finish Gift Wrap for Arts Crafts Parties Birthdays & Christmas

UQABIK£8.5647 rev

8mo ago

FMDPZUP Black Wrapping Paper Roll 12m *43cm Birthday Wrapping Paper Kraft Paper Perpect for Birthday Gifts

FMDPZUP£7.4039 rev

1y ago

What buyers say about black wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall36%

“Good Quality Wrapping Paper”

Thickness14%

“Very thick roll”

Paper Quality10%

“Good wrapping paper not the flimsy stuff”

Gifting Purpose7%

“Great for gifts, crafting and I am using as table runner”

Value For Money6%

“Great value for money”

Color6%

“the black colour gives gifts a clean and stylish look”

Size-Overall3%

“Good sized roll”

Ease Of Use2%

“Easy to use”

Strength2%

“Strong enough to use as wrapping paper for gifts, look smart and unusual”

Design-Overall2%

“perfect for art projects”

What buyers complain about

Adhesion/Stickiness21%

“would not stick”

Value For Money20%

“for the price it didn't go far enough”

Thickness15%

“Quite thick”

Size-Overall15%

“Too short”

Durability5%

“on the other hand rips quite easily”

Quality-Overall1%

“however not great quality”

Paper Quality1%

“Sadly, the paper was crinkled towards the end of both rolls, which was not ideal”

Natural Resource Wastage1%

“A lot of waste”

Wrinkles1%

“Sadly, the paper was crinkled towards the end of both rolls, which was not ideal”

Top return reasons

Size-Overall45%

Color24%

Scratch Resistance5%

Functionality-Overall5%

Quality-Overall5%

Value For Money4%

Water Resistance2%

Durability2%

Thin2%

Stiffness2%

Common questions

Is black wrapping paper profitable to sell on Amazon United Kingdom?: The niche generates £138K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the black wrapping paper niche?: 18 brands and 24 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in black wrapping paper?: Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Thickness. The return rate is 0.6%.
When does demand for black wrapping paper peak?: Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the black wrapping paper niche?: Listings span £3.23–£9.44; the average listing price is £6.50 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.