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Black Wrapping Paper

Maybe

Returns run at only 0.6% of orders. But prices span $3.23–$9.44, mostly outside the sweet spot, so Black Wrapping Paper is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 47
Market size
£138K/yr233K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
54%top-5 click share · 18 brands · 24 sellers

Flapen Score

Black Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Black Wrapping Paper is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Wrapping Paper 233K times last year and spent an estimated £138K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
9.2%
Market size, estimated
£138Ka year
Peak month
December3.4× the quietest month
Top search term
black wrapping paper163K searches a year

02 · Price

A sale here is worth £6.50.

Listings sell for £6.50 on average, from £3.23 to £9.44. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £6.50 that is £3K to £5K a year per listing.

Average price
£6.50under the $15 to $100 sweet spot
Price range
£3.23–£9.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #388 within Paper. It carries 189 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#388in Paper
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
189per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Black Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

24

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

30%

  • HJIJIAY18%
  • DXTXTJ13%
  • UQABIK11%
  • VGOODALL11%
  • ZHNERY9%
  • HBell7%

Demand

Black Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Black Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black wrapping paper163K/yr
  • black wrapping paper roll24K/yr
  • black paper roll9K/yr
  • wrapping paper black9K/yr
  • black and silver wrapping paper6K/yr
  • black gift wrap7K/yr
  • red and black wrapping paper5K/yr
  • black birthday wrapping paper4K/yr
  • black matte wrapping paper3K/yr
  • matte black wrapping paper3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness21%−0.15

would not stick

Plus, there was a lot of wastage at the start of each roll due to them being taped up with difficult to remove sticky tape

wasnt the best for presents as even extra sticky tape kept coming loose

Value For Money20%−0.10

for the price it didn't go far enough

Need more for the value

Not worth money

Thickness15%+0.74

Quite thick

Not very thick just average

Size-Overall15%−0.12

Too short

Very short

Durability5%−0.04

on the other hand rips quite easily

Love

Quality-Overall36%+2.62

Good Quality Wrapping Paper

Amazing quality

Excellent product

Thickness14%+0.74

Very thick roll

Good thick quality

Texture feels like a thin card which I love

Paper Quality10%+0.26

Good wrapping paper not the flimsy stuff

Paper fine

Great Quality paper

Gifting Purpose7%+0.48

Great for gifts, crafting and I am using as table runner

Perfect for the guys gifts in the family

Good for wrapping decently sized presents

Value For Money6%−0.10

Great value for money

Very good value

well worth the money

Return

0.6% Return rate 72% Fixable by listing

Size-Overall45%▆▅▃▃▃█

Too short

Very short

Color24%▁▆█▄▁▁
Scratch Resistance5%
Functionality-Overall5%▁▁▆█▁▁
Quality-Overall5%▁█▆▁▁▁

however not great quality

FAQ

Common Black Wrapping Paper questions

Answered from the same tracked data.