Is black whiteboard pens profitable to sell on Amazon United Kingdom?

The niche generates £137K/yr across 26 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Worth a look (53/100).

How competitive is the black whiteboard pens niche?

21 brands and 76 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in black whiteboard pens?

Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 0.2%.

When does demand for black whiteboard pens peak?

Demand peaks in Aug–Sep; the busiest month runs 1.8× the quietest.

What does it cost to enter the black whiteboard pens niche?

Listings span £1.79–£11.83; the average listing price is £6.32 (sweet spot $15–$100). The average incumbent carries 2,520 reviews — the moat a new listing must climb.

black whiteboard pens

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($1.79–$11.83) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible15.7%

search→purchase rate — share of searches ending in a sale

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,519.92

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£137K

£137K/yr · 139K searches

Growth

Bad-10.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.32

avg listing price — sweet spot $15–$100

Price range

Bad£1.79–£11.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, black whiteboard pens is a £137K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 53/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

black whiteboard pens market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: £158K–£190K; units × avg price
Conversion rate: 15.7%
Avg BSR: #105
Page quality: 0%
Prime: 92%
Sponsored: 77%
Out of stock: 5.1%
Avg brand age: 72 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

49%

Top 20: 93%

Open market

39%

Volcanics23%
Lumocolor12%
BIC8%
Amazon Basics7%
SUQJOY7%
Rainberg5%

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -10.7% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Open Trend

Top black whiteboard pens search terms

whiteboard pens black48K/yr -18.0%8.8% conv.
black whiteboard pens42K/yr -8.9%9.3% conv.
black whiteboard markers11K/yr +2.4%9.6% conv.
whiteboard markers black9K/yr -7.0%8.0% conv.
white board pens black8K/yr -11.5%10.6% conv.
white board markers erasable black4K/yr +8.1%10.0% conv.
black whiteboard pen4K/yr +5.2%8.9% conv.
black white board pens3K/yr +29.3%12.2% conv.
whiteboard pen black4K/yr -8.6%11.1% conv.
black white board markers2K/yr -19.8%13.8% conv.

All search terms

Top black whiteboard pens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Volcanics Black Dry Erase Markers Whiteboard Pens Low Odor Fine Whiteboard Markers Dry Wipe Pens Thin Box of 12

Volcanics£5.384.6★15,430 rev

Staedtler Lumocolor Whiteboard Marker Pens 351 - Dry Erase Correction Pen - Bullet Tip - Pack of 4 x Black

Lumocolor£5.354.6★449 rev

Amazon Basics Low-Odor Whiteboard Markers for Whiteboards Chisel Tip Black Pack of 36

Amazon Basics£11.014.5★998 rev

SUQJOY Whiteboard Pens Dry Wipe Whiteboard Markers Bullet Tip Low Odour Wipe Clean Roll-Resistant Cap Black Pack of 12

SUQJOY£8.284.6★71 rev

Rainberg Dry Erase Marker Pens Pack of 12 Black Colours 3mm Fine Tip Low Odour Quick-Drying & Easy Wipe Ideal Dry Wipe Whiteboard Pens for School Office Home & Classroom

Rainberg£3.474.3★141 rev

Newest

by launch date

Acual Whiteboard Markers 8 PCS Black Dry Wipe Whiteboard Marker Pens

Acual£3.0216 rev

4mo ago

Rainberg Dry Erase Marker Pens Pack of 12 Black Colours 3mm Fine Tip Low Odour Quick-Drying & Easy Wipe Ideal Dry Wipe Whiteboard Pens for School Office Home & Classroom

Rainberg£3.47141 rev

6mo ago

SUQJOY Whiteboard Pens Dry Wipe Whiteboard Markers Bullet Tip Low Odour Wipe Clean Roll-Resistant Cap Black Pack of 12

SUQJOY£8.2871 rev

10mo ago

Aibulo 50x Black Whiteboard Pens | Dry Wipe Marker Bullet Tip | Non-Toxic Low Odor Ink | Erasable White Board Markers for Classroom Office & Home

AIBULO£11.4418 rev

11mo ago

Amazon Basics Low-Odor Whiteboard Markers for Whiteboards Chisel Tip Black Pack of 36

Amazon Basics£11.01998 rev

1y ago

What buyers say about black whiteboard pens

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Very good value for the money”

Writing Experience13%

“nice writers”

Quality-Overall12%

“The quality control is excellent”

Pen/Pencil Quality8%

“Good price, good quality fine markers”

Ease Of Cleaning7%

“Clear writing easy to wipe off”

Advertised Vs Actual Product7%

“Just the job”

Nib/Tip Quality5%

“Great pens with a quite fine tip”

Erasability3%

“I am particularly impressed with how cleanly they erase”

Ink Leakage3%

“The ink dries quickly and, most importantly, erases completely without any frustrating ghosting or shadowing left behind, even after leaving text up for a few days”

Durability2%

“The round tip is durable”

What buyers complain about

Functionality-Overall14%

“They dont work”

Quality-Overall12%

“Disappointing Performance Overall”

Durability12%

“Doesn't last”

Dry/Empty Ink10%

“The ink dries quickly”

Moist/Dry7%

“Dries out fast”

Size-Overall5%

“Not fit for purpose”

Ink Leakage4%

“I tested several different pens in the pack, they either didn't work or the ink was very, very faint”

Nib/Tip Quality3%

“a slightly sharper nib point on the bullet tip - this is because the tip wears down as you're using it”

Color3%

“Grey not black”

Defective Material/Parts2%

“Some of the pens do not work”

Top return reasons

Functionality-Overall11%

Color10%

Size-Overall9%

Advertised Vs Actual Product9%

Nib/Tip Quality8%

Dry/Empty Ink8%

Quality-Overall5%

Drying Time4%

Value For Money4%

Writing Experience4%

Common questions

Is black whiteboard pens profitable to sell on Amazon United Kingdom?: The niche generates £137K/yr across 26 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Worth a look (53/100).
How competitive is the black whiteboard pens niche?: 21 brands and 76 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in black whiteboard pens?: Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 0.2%.
When does demand for black whiteboard pens peak?: Demand peaks in Aug–Sep; the busiest month runs 1.8× the quietest.
What does it cost to enter the black whiteboard pens niche?: Listings span £1.79–£11.83; the average listing price is £6.32 (sweet spot $15–$100). The average incumbent carries 2,520 reviews — the moat a new listing must climb.