Skip to content

Black Whiteboard Pens

Maybe

Returns run at only 0.2% of orders. But prices span $1.79–$11.83, mostly outside the sweet spot, so Black Whiteboard Pens is a Maybe.

Flapen Score
53
53 / 100
Top 23% of 835 Stationery & Office Supplies niches · +6 vs the category median of 47
Market size
£137K/yr139K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
49%top-5 click share · 21 brands · 76 sellers

Flapen Score

Black Whiteboard Pens against its category

The dotted line is the Stationery & Office Supplies average. Past it, Black Whiteboard Pens is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Whiteboard Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Whiteboard Pens 139K times last year and spent an estimated £137K. The top 5 brands take 56% of clicks. Demand peaks in Aug–Sep. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
15.7%
Market size, estimated
£137Ka year
Peak month
September1.8× the quietest month
Top search term
whiteboard pens black48K searches a year

02 · Price

A sale here is worth £6.32.

Listings sell for £6.32 on average, from £1.79 to £11.83. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £6.32 that is £5K to £6K a year per listing.

Average price
£6.32under the $15 to $100 sweet spot
Price range
£1.79–£11.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #105 within Pens, Pencils & Writing Supplies. It carries 2,520 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
5.1%
Average rank
#105in Pens, Pencils & Writing Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,520per listing
Listings tracked
26

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
72 months

Products

Top Black Whiteboard Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

76

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

49%

Top 20: 93%

Open market

39%

  • Volcanics23%
  • Lumocolor12%
  • BIC8%
  • Amazon Basics7%
  • SUQJOY7%
  • Rainberg5%

Demand

Black Whiteboard Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Search terms

Top Black Whiteboard Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whiteboard pens black48K/yr
  • black whiteboard pens42K/yr
  • black whiteboard markers11K/yr
  • whiteboard markers black9K/yr
  • white board pens black8K/yr
  • white board markers erasable black4K/yr
  • black whiteboard pen4K/yr
  • black white board pens3K/yr
  • whiteboard pen black4K/yr
  • black white board markers2K/yr

Reviews and returns

What reviews say buyers love and hate about Black Whiteboard Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall14%−0.11

They dont work

Not working-wont wipe and will stain

Some of the pens do not work

Quality-Overall12%−0.05

Disappointing Performance Overall

Poor quality

Absolute rubbish

Durability12%−0.04

Doesn't last

Unfortunately the marker pens run out after only a few uses

Pen ran out of ink in 2 days; wouldnt recommend

Dry/Empty Ink10%−0.06

The ink dries quickly

Dried up pens

Pen ran out of ink in 2 days; wouldnt recommend

Moist/Dry7%−0.06

Dries out fast

most are dry

Dry out too quickly

Love

Value For Money19%+1.74

Very good value for the money

Great value

Good for the price

Writing Experience13%+1.13

nice writers

Smooth to write with

Pleasant to write with

Quality-Overall12%−0.05

The quality control is excellent

Good quality

Great product

Pen/Pencil Quality8%+0.20

Good price, good quality fine markers

Good black marker pens

Good pens

Ease Of Cleaning7%+0.65

Clear writing easy to wipe off

easy to clean

Wipe away easily

Return

0.2% Return rate 40% Fixable by listing

Functionality-Overall11%▁▄█▇▇▂

They dont work

Not working-wont wipe and will stain

Some of the pens do not work

Color10%▁▅▁▄█▅

Grey not black

However, the colour was very watery and had to be repeatedly gone over, to make it thick enough

Size-Overall9%▁▇█▁▇▇

Not fit for purpose

Quite small pens

Small too

Advertised Vs Actual Product9%▁▁█▁▅█
Nib/Tip Quality8%▁▁▅▁▁█

a slightly sharper nib point on the bullet tip - this is because the tip wears down as you're using it

A thin tip

Was hoping they would be a little thinner as the nib does become wider over time

FAQ

Common Black Whiteboard Pens questions

Answered from the same tracked data.