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Black Whiteboard Pens

Maybe

An estimated 0.2% of orders come back. But prices span $1.79–$11.83, mostly outside the sweet spot, so Black Whiteboard Pens is a Maybe.

Flapen Score
53
53 / 100
Top 23% of 835 Stationery & Office Supplies niches · +6 vs the category median of 47
Market size
£137K/yr139K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
49%top-5 click share · 21 brands · 76 sellers

Flapen Score

Black Whiteboard Pens against its category

The dotted line is the Stationery & Office Supplies average. Past it, Black Whiteboard Pens is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Whiteboard Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Whiteboard Pens 139K times last year and spent an estimated £137K. The top 5 brands take 56% of clicks. Demand peaks in Aug–Sep. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 15.7% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
15.7%
Market size, estimated
£137Ka year
Peak month
September1.8× the quietest month
Top search term
whiteboard pens black48K searches a year

02 · Price

A sale here is worth £6.32.

Listings sell for £6.32 on average, from £1.79 to £11.83. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £6.32 that is £5K to £6K a year per listing.

Average price
£6.32under the $15 to $100 sweet spot
Price range
£1.79–£11.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #105 within Pens, Pencils & Writing Supplies. It carries 2,520 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
5.1%
Average rank
#105in Pens, Pencils & Writing Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,520per listing
Listings tracked
26

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
72 months

Products

Top Black Whiteboard Pens products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

76

Est. top-5 brand share

56%

Top 20: 99%

Est. top-5 click share

49%

Top 20: 93%

Open market

39%

  • Volcanics23%
  • Lumocolor12%
  • BIC8%
  • Amazon Basics7%
  • SUQJOY7%
  • Rainberg5%

Demand

Black Whiteboard Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Search terms

Top Black Whiteboard Pens search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • whiteboard pens black48K/yr
  • black whiteboard pens42K/yr
  • black whiteboard markers11K/yr
  • whiteboard markers black9K/yr
  • white board pens black8K/yr
  • white board markers erasable black4K/yr
  • black whiteboard pen4K/yr
  • black white board pens3K/yr
  • whiteboard pen black4K/yr
  • black white board markers2K/yr

Reviews and returns

What reviews say buyers love and hate about Black Whiteboard Pens

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
14%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“They dont work”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Whiteboard Pens questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data