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Black Whiteboard Pens

Black Whiteboard Pens shows low returns (0.2%), but prices mostly outside the sweet spot ($1.79–$11.83) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 30Growth 20Conversion 97Competition 60Returns 99Price range 0Avg price 18Brand share 79Review moat 40Quality gap 57
This niche Category average

Is Black Whiteboard Pens profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Whiteboard Pens is a £137K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 53/100.

Black Whiteboard Pens: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -10.7% over the last 90 days and 15.7% of searches end in a purchase.

£137K

revenue / yr

Units sold / yr30K
Search volume / yr-10.7%139K
Conversion rate15.7%
Avg price£6.32

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers21 · 76
Top-5 product click share49%
Open market44%
Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement77%
New entrants (1y)5· 4 succeeded
Avg rating4.4★
Avg reviews2,520

Top Black Whiteboard Pens products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£7K£14K£21K£27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

76

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

49%

Top 20: 93%

Open market

39%

  • Volcanics23%
  • Lumocolor12%
  • BIC8%
  • Amazon Basics7%
  • SUQJOY7%
  • Rainberg5%

Black Whiteboard Pens demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume139KCVR15.7%Products26Brands21Top 5 Brands56%OOS Rate5.1%Rating4.4★Reviews2,520Avg BSR#105
6K4KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Top Black Whiteboard Pens search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • whiteboard pens black48K/yr
  • black whiteboard pens42K/yr
  • black whiteboard markers11K/yr
  • whiteboard markers black9K/yr
  • white board pens black8K/yr
  • white board markers erasable black4K/yr
  • black whiteboard pen4K/yr
  • black white board pens3K/yr
  • whiteboard pen black4K/yr
  • black white board markers2K/yr

What reviews say buyers love and hate about Black Whiteboard Pens

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Value For Money19%

Very good value for the money

Writing Experience13%

nice writers

Quality-Overall12%

The quality control is excellent

Pen/Pencil Quality8%

Good price, good quality fine markers

Ease Of Cleaning7%

Clear writing easy to wipe off

What buyers complain about

72% of reviews
Functionality-Overall14%

They dont work

Quality-Overall12%

Disappointing Performance Overall

Durability12%

Doesn't last

Dry/Empty Ink10%

The ink dries quickly

Moist/Dry7%

Dries out fast

Black Whiteboard Pens return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
11%
2Color
10%
3Size-Overall
9%
4Advertised Vs Actual Product
9%
5Nib/Tip Quality
8%

Common Black Whiteboard Pens questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Whiteboard Pens 53/100 on Amazon United Kingdom — Worth a look. The niche generates £137K/yr across 26 tracked products. 4 of 5 products launched in the last 360 days are still selling. Search demand moved -10.7% over the last 90 days.
Search demand for Black Whiteboard Pens on Amazon United Kingdom peaks in Aug–Sep, where the busiest month runs 1.8× the quietest.