Black Pencil Case

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months

277K

Growth, 90 days vs prior 90

+32.5%

Conversion, latest week

3.0%

Market size, estimated

£48Ka year

Peak month

August11.3× the quietest month

Top search term

black pencil case164K searches a year

Listings sell for £5.75 on average, from £2.97 to £10.24. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £5.75 that is £1K to £3K a year per listing.

Average price

£5.75under the $15 to $100 sweet spot

Price range

£2.97–£10.24

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£1K–£3K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #261 within Office Supplies. It carries 612 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

97%

Out of stock, average day

7.1%

Average rank

#261in Office Supplies

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

612per listing

Listings tracked

34

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months