Black Pencil
brand-locked demand (top 5 brands take 99% of clicks) — Black Pencil doesn't clear our bar today.
Flapen Score
Is Black Pencil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Pencil is a £149K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Black Pencil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +6.3% over the last 90 days and 2.8% of searches end in a purchase.
£149K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 19 products
Top Black Pencil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Faber-Castell Art & Graphic Polychromos Colour Pencil Multicoloured Tin of 36 for Art Craft Drawing Sketching Home School University Colouring
- Price
- £40.73
- Rating
- 4.7/5
- Reviews
- 607
- Age
- 19y ago
Faber-Castell Art & Graphic Polychromos Colour Pencil Multicoloured Tin of 24 for Art Craft Drawing Sketching Home School University Colouring
- Price
- £27.31
- Rating
- 4.8/5
- Reviews
- 5,500
- Age
- 19y ago
Faber-Castell Art & Graphic Polychromos Colour Pencil Multicoloured Tin of 120 Art Craft Drawing Sketching Home School University Colouring
- Price
- £142.26
- Rating
- 4.9/5
- Reviews
- 6,559
- Age
- 19y ago
Faber-Castell Art & Graphic Polychromos Colour Pencil Multicoloured Tin of 12 for Art Craft Drawing Sketching Home School University Colouring
- Price
- £14.20
- Rating
- 4.7/5
- Reviews
- 3,233
- Age
- 19y ago
Faber-Castell Art & Graphic Polychromos Colour Pencil Multicoloured Tin Of 60 For Art Craft Drawing Sketching Home School University Colouring
- Price
- £62.80
- Rating
- 4.8/5
- Reviews
- 4,332
- Age
- 19y ago
Trending
90-day click momentum
Faber-Castell Art & Graphic Polychromos Colour Pencil Multicoloured Tin Of 6 For Art Craft Drawing Sketching Home School University Colouring Artist Art Set Supplies
- Price
- £17.61
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 8y ago
CRAYOLA Colours of the World Pencils - Assorted Colours (Pack of 24) | Colours That Represent Skin Tones from Around the World | Ideal for Kids Aged 3+
- Price
- £3.95
- Rating
- 4.7/5
- Reviews
- 6,772
- Age
- 5y ago
Faber-Castell Art & Graphic Polychromos Colour Pencil Gift Set Mixed Media Multicoloured Polychromos Gift Set Art Craft Drawing Sketching Home School University Colouring
- Price
- £56.56
- Rating
- 5.0/5
- Reviews
- 39
- Age
- 2y ago
Faber-Castell Art & Graphic Polychromos Colour Pencils Gift Set Mixed Media Multicoloured Polychromos for Arts Craft Drawing Sketching Home School University Colouring
- Price
- £26.02
- Rating
- 4.7/5
- Reviews
- 310
- Age
- 7y ago
KALOUR PDAS 36 Skin Tones Colouring Pencils Portrait Set Oil Based Prefabricated Drawing Pencils for Beginners Adults Artist Colouring Book Drawing Sketching Art Project with Light Fastness Ratings
- Price
- £8.05
- Rating
- 4.6/5
- Reviews
- 449
- Age
- 2y ago
Newest
by launch date
Ohuhu Colouring Pencils 72 Blendable High Pigmentation Soft and Thick Core 4mm Oil-based Lead Coloured Pencils for Professionals Artists Adults Students Drawing Sketching Portrait - Halawa Series
- Price
- £27.25
- Rating
- 4.7/5
- Reviews
- 873
- Age
- 1y ago
KALOUR PDAS 36 Skin Tones Colouring Pencils Portrait Set Oil Based Prefabricated Drawing Pencils for Beginners Adults Artist Colouring Book Drawing Sketching Art Project with Light Fastness Ratings
- Price
- £8.05
- Rating
- 4.6/5
- Reviews
- 449
- Age
- 2y ago
Faber-Castell Art & Graphic Polychromos Colour Pencil Gift Set Mixed Media Multicoloured Polychromos Gift Set Art Craft Drawing Sketching Home School University Colouring
- Price
- £56.56
- Rating
- 5.0/5
- Reviews
- 39
- Age
- 2y ago
Faber-Castell Colour Pencils Black Edition - Skin Tones x 12
- Price
- £5.32
- Rating
- 4.5/5
- Reviews
- 1,378
- Age
- 3y ago
Peter Pauper Press Skin Tone Coloured Pencils (24 soft-core high pigment pencils for skin tones and faces)
- Price
- £7.40
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
87
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Faber-Castell88%
- CRAYOLA6%
- STAEDTLER3%
- KALOUR PDAS2%
- Peter Pauper Press1%
- Ohuhu1%
- Open — no brand owns it (0%)
Black Pencil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top Black Pencil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- faber castell polychromos46K/yr
- polychromos colouring pencils31K/yr
- polychromos10K/yr
- skin tone pencils10K/yr
- skin colour pencils9K/yr
- polychromos pencils8K/yr
- faber-castell polychromos6K/yr
- faber castell polychromos pencils4K/yr
- skin tone colouring pencils4K/yr
- faber castell colouring pencils polychromos3K/yr
What reviews say buyers love and hate about Black Pencil
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“beautiful colours”
“The quality of that pencils is well worth the money”
“Value for Money”
“Great pencils”
“Thank you I love it Ohuhu Colouring Pencils, 72 Blendable High quality 💯 perfect and easy and soft I love it 💖 when I use my color book and sketchbook for my art I love it 💖💞🥰”
What buyers complain about
58% of reviews“there aren't any colours that suit a dark skin tone”
“I am happy with the product although I think the description is quite misleading when you look at the picture”
“These do not sharpen well at all”
“lacking diversity”
“But no names of colours on the pencils”
Black Pencil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Pencil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
