Black Pencil

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.

Searches, last 12 months

130K

Growth, 90 days vs prior 90

+6.3%

Conversion, latest week

2.8%

Market size, estimated

£149Ka year

Peak month

December2.0× the quietest month

Top search term

faber castell polychromos46K searches a year

Listings sell for £40.48 on average, from £3.08 to £243.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £40.48 that is £4K to £10K a year per listing.

Average price

£40.48inside the $15 to $100 sweet spot

Price range

£3.08–£243.12

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£4K–£10K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #217 within Pens, Pencils & Writing Supplies. It carries 2,786 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

42%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#217in Pens, Pencils & Writing Supplies

Average rating

4.64 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,786per listing

Listings tracked

19

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months