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Black Marker Pen

prices mostly outside the sweet spot ($1.57–$13.25) — Black Marker Pen doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 50Growth 20Conversion 100Competition 39Returns 99Price range 0Avg price 13Brand share 41Review moat 23Quality gap 33
This niche Category average

Is Black Marker Pen profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Marker Pen is a £285K/yr Amazon United Kingdom market (278K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 45/100.

Black Marker Pen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.6% over the last 90 days and 21.5% of searches end in a purchase.

£285K

revenue / yr

Units sold / yr80K
Search volume / yr-9.6%278K
Conversion rate21.5%
Avg price£4.77

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers14 · 119
Top-5 product click share62%
Open market19%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement62%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews8,258

Top Black Marker Pen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£28K£57K£85K£114K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

119

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

16%

  • Sharpie48%
  • BIC13%
  • Amazon Basics8%
  • Seal and Store7%
  • Just stationery5%
  • G4GADGET3%
  • Open — no brand owns it (8 brands, 16%)

Black Marker Pen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume278KCVR21.5%Products21Brands14Top 5 Brands81%OOS Rate0.0%Rating4.5★Reviews8,258Avg BSR#31
6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Black Marker Pen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black marker pen64K/yr
  • black permanent marker35K/yr
  • marker pen33K/yr
  • black marker20K/yr
  • black marker pens16K/yr
  • permanent marker pens black44K/yr
  • black permanent marker pens12K/yr
  • black markers13K/yr
  • black marker pens permanent15K/yr
  • permanent marker pen9K/yr

What reviews say buyers love and hate about Black Marker Pen

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Value For Money16%

worth it

Quality-Overall15%

consistent product quality

Pen/Pencil Quality11%

Great markers

Advertised Vs Actual Product10%

As advertised

Sharpness9%

Sharpies are excellent

What buyers complain about

57% of reviews
Quality-Overall11%

Bad quality

Dry/Empty Ink10%

the ink drys very fast

Functionality-Overall9%

neither pen works

Ink Leakage5%

don't store them pointing up or down as that causes the ink to pool

Value For Money5%

they are so expensive

Black Marker Pen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Thickness
11%
2Size-Overall
10%
3Functionality-Overall
7%
4Nib/Tip Quality
7%
5Dry/Empty Ink
5%

Common Black Marker Pen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Marker Pen 45/100 on Amazon United Kingdom — Skip it. The niche generates £285K/yr across 21 tracked products. Search demand moved -9.6% over the last 90 days.
Search demand for Black Marker Pen on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.