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Black Marker Pen

Fail

Prices span $1.57–$13.25, mostly outside the sweet spot, so Black Marker Pen is a Fail.

Flapen Score
45
45 / 100
Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 47
Market size
£285K/yr278K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
62%top-5 click share · 14 brands · 119 sellers

Flapen Score

Black Marker Pen against its category

The dotted line is the Stationery & Office Supplies average. Past it, Black Marker Pen is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Marker Pen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Marker Pen 278K times last year and spent an estimated £285K. The top 5 brands take 81% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

21.5% of searches ended in a purchase last week.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £285K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
21.5%
Market size, estimated
£285Ka year
Peak month
October1.3× the quietest month
Top search term
black marker pen64K searches a year

02 · Price

A sale here is worth £4.77.

Listings sell for £4.77 on average, from £1.57 to £13.25. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £4.77 that is £14K to £19K a year per listing.

Average price
£4.77under the $15 to $100 sweet spot
Price range
£1.57–£13.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£14K–£19K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Pens, Pencils & Writing Supplies. It carries 8,258 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#31in Pens, Pencils & Writing Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,258per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Black Marker Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£28K£57K£85K£114K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

119

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

16%

  • Sharpie48%
  • BIC13%
  • Amazon Basics8%
  • Seal and Store7%
  • Just stationery5%
  • G4GADGET3%
  • Open — no brand owns it (8 brands, 16%)

Demand

Black Marker Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Black Marker Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black marker pen64K/yr
  • black permanent marker35K/yr
  • marker pen33K/yr
  • black marker20K/yr
  • black marker pens16K/yr
  • permanent marker pens black44K/yr
  • black permanent marker pens12K/yr
  • black markers13K/yr
  • black marker pens permanent15K/yr
  • permanent marker pen9K/yr

Reviews and returns

What reviews say buyers love and hate about Black Marker Pen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall11%+0.41

Bad quality

Cheap and nasty

Absolute rubbish

Dry/Empty Ink10%−0.05

the ink drys very fast

Ink is dry

Dry pens and didnt work

Functionality-Overall9%−0.05

neither pen works

Does not work

run out fast

Ink Leakage5%−0.03

don't store them pointing up or down as that causes the ink to pool

Leaked

it seems to have ran out of ink really fast

Value For Money5%+1.32

they are so expensive

Not worth the money

Waste of money

Love

Value For Money16%+1.32

worth it

Excellent Value for Money

Good price

Quality-Overall15%+0.41

consistent product quality

Best Quality

Great quality pen

Pen/Pencil Quality11%+0.69

Great markers

Great pens

Good markers

Advertised Vs Actual Product10%+0.57

As advertised

Exactly as advertised

As described

Sharpness9%+0.61

Sharpies are excellent

Sharpies permanent markers come in handy to have at least one in every room

Trusty sharpies

Return

0.1% Return rate 24% Fixable by listing

Thickness11%▇▃▅▇█▅

really needed thicker

Not a thick line

Not good line too thick

Size-Overall10%▁▇▁▃▇█
Functionality-Overall7%█▅▆▇▄▅

neither pen works

Does not work

run out fast

Nib/Tip Quality7%▁▇▁▃█▁
Dry/Empty Ink5%█▁▂▄▁▂

the ink drys very fast

Ink is dry

Dry pens and didnt work

FAQ

Common Black Marker Pen questions

Answered from the same tracked data.