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45

black marker pen

Skip it

Prices mostly outside the sweet spot ($1.57–$13.25) — this niche doesn't clear our bar today.

Market size 50Growth 20Conversion 100Competition 39Returns 99Price range 0Avg price 13Brand share 41Review moat 23Quality gap 33

Conversion

Incredible21.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Good£285K

£285K/yr · 278K searches

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,257.86

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.6%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.77

avg listing price — sweet spot $15–$100

Price range

Bad£1.57–£13.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, black marker pen is a £285K/yr Amazon United Kingdom market (278K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 45/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

black marker pen market data

Units sold / yr
60K–80K
avg 3,000–4,000/product
Revenue / yr
£286K–£382K
units × avg price
Conversion rate
21.5%
Avg BSR
#31
Page quality
0%
Prime
90%
Sponsored
62%
Out of stock
0.0%
Avg brand age
50 months
Avg seller age
170 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

119

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

16%

  • Sharpie48%
  • BIC13%
  • Amazon Basics8%
  • Seal and Store7%
  • Just stationery5%
  • G4GADGET3%
  • Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.
6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top black marker pen search terms

  • black marker pen64K/yr
  • black permanent marker35K/yr
  • marker pen33K/yr
  • black marker20K/yr
  • black marker pens16K/yr
  • permanent marker pens black44K/yr
  • black permanent marker pens12K/yr
  • black markers13K/yr
  • black marker pens permanent15K/yr
  • permanent marker pen9K/yr
All search terms

Top black marker pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£28K20%£57K30%£85K40%£114K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about black marker pen

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“worth it”

Quality-Overall15%

“consistent product quality”

Pen/Pencil Quality11%

“Great markers”

Advertised Vs Actual Product10%

“As advertised”

Sharpness9%

“Sharpies are excellent”

Writing Experience7%

“Writes well”

Ease Of Use4%

“Easy to use”

Drawing Experience4%

“Great black marker pen”

Nib/Tip Quality2%

“The fine point tip is perfect for detailed writing, labelling, drawing, and marking items where accuracy is important”

Durability2%

“Seems to be durable and works well”

What buyers complain about

Quality-Overall11%

“Bad quality”

Dry/Empty Ink10%

“the ink drys very fast”

Functionality-Overall9%

“neither pen works”

Ink Leakage5%

“don't store them pointing up or down as that causes the ink to pool”

Value For Money5%

“they are so expensive”

Drying Time4%

“don't dry out to quickly”

Durability4%

“dont last long”

Moist/Dry4%

“dried out in days”

Writing Experience3%

“Cant write on certain plastic surfaces properly”

Thickness3%

“really needed thicker”

Top return reasons

Thickness11%
Size-Overall10%
Functionality-Overall7%
Nib/Tip Quality7%
Dry/Empty Ink5%
Color5%
Value For Money5%
Material Quality5%
Moist/Dry5%
Smell4%

Common questions

Is black marker pen profitable to sell on Amazon United Kingdom?
The niche generates £285K/yr across 21 tracked products. 90-day search growth is -9.6%. Flapen's verdict: Skip it (45/100).
How competitive is the black marker pen niche?
14 brands and 119 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in black marker pen?
Top complaints mined from reviews: Quality-Overall, Dry/Empty Ink, Functionality-Overall. The return rate is 0.1%.
When does demand for black marker pen peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the black marker pen niche?
Listings span £1.57–£13.25; the average listing price is £4.77 (sweet spot $15–$100). The average incumbent carries 8,258 reviews — the moat a new listing must climb.