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Black Gift Bags

Fail

Prices span $2.79–$13.21, mostly outside the sweet spot, so Black Gift Bags is a Fail.

Flapen Score
49
49 / 100
Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 47
Market size
£75K/yr157K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
50%top-5 click share · 21 brands · 29 sellers

Flapen Score

Black Gift Bags against its category

The dotted line is the Stationery & Office Supplies average. Past it, Black Gift Bags is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Gift Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Gift Bags 157K times last year and spent an estimated £75K. The top 5 brands take 64% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
5.9%
Market size, estimated
£75Ka year
Peak month
December1.8× the quietest month
Top search term
black gift bags89K searches a year

02 · Price

A sale here is worth £8.19.

Listings sell for £8.19 on average, from £2.79 to £13.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.19 that is £819 to £2K a year per listing.

Average price
£8.19under the $15 to $100 sweet spot
Price range
£2.79–£13.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£819–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #560 within Envelopes & Mailing Supplies. It carries 262 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
7.4%
Average rank
#560in Envelopes & Mailing Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
262per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Black Gift Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 falling

Sellers

29

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

50%

Top 20: 92%

Open market

30%

  • Offizon22%
  • Gcardist22%
  • WAIZHIUA7%
  • UK Greetings7%
  • Candcamp6%
  • JEKUGOT6%

Demand

Black Gift Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Black Gift Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black gift bags89K/yr
  • black gift bag39K/yr
  • black gift bags large7K/yr
  • gift bag black6K/yr
  • black gift bags medium5K/yr
  • gift bags black4K/yr
  • medium black gift bags3K/yr
  • large black gift bags4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Gift Bags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall45%−0.30

I would class it as small not medium the bow also doesnt come on it

To small

smaller than indicated

Quality-Overall15%+0.40

Let down by quality and amount

quality. poor thin and werent that good

Durability5%+0.27

how many basically broke

when you put items in the rope easily breaks and comes out

in the end they ended up breaking so not very helpful

Thickness5%−0.03

poor thin and werent that good

Ease Of Use5%

Apart from some being hard to open and split

Love

Quality-Overall18%+0.40

Good quality bags

Good quality

Im really impressed with the quality of this product

Value For Money17%+2.13

Definitely worth the purchase

Perfect and affordable

Great value for money

Strength11%+0.54

Strong

Strong bags

Sturdy bag great size

Size-Overall11%−0.30

Fit for purpose

Perfect size for a sweet, small toys and a piece of cake

The set includes a good mix of large, medium and small bags, which makes it easy to match the right size to different presents

Gifting Purpose8%−0.04

Great for little gifts

Nice bag for giving gifts

Really made gift special

Return

0.8% Return rate 89% Fixable by listing

Size-Overall85%██▆▇▇█

I would class it as small not medium the bow also doesnt come on it

To small

smaller than indicated

Quality-Overall4%▁▄█▁▅▄

Let down by quality and amount

quality. poor thin and werent that good

Value For Money2%█▂▂▁▄▁
Advertised Vs Actual Product2%▁▂▂█▁▄
Ease Of Use2%▁▃▂▁█▁

Apart from some being hard to open and split

FAQ

Common Black Gift Bags questions

Answered from the same tracked data.