Black Gel Pens
FailThe top 5 brands take 100% of clicks, so Black Gel Pens is a Fail.
- Flapen Score
- 35 / 100Ranks 703 of 835 Stationery & Office Supplies niches · −12 vs the category median of 4735
- Market size
- £116K/yr216K searches / yr
- 90-day growth
- -15.6%search demand this quarter
- Competition
- 64%top-5 click share · 3 brands · 165 sellers
Flapen Score
Black Gel Pens against its category
The dotted line is the Stationery & Office Supplies average. Past it, Black Gel Pens is stronger. Inside it, weaker.
Market
The Black Gel Pens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Gel Pens 216K times last year and spent an estimated £116K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 35 out of 100, a Fail.
01 · Demand
7.2% of searches ended in a purchase last week.
Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.
- Searches, last 12 months
- 216K
- Growth, 90 days vs prior 90
- -15.6%
- Conversion, latest week
- 7.2%
- Market size, estimated
- £116Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- papermate inkjoy61K searches a year
02 · Price
A sale here is worth £7.43.
Listings sell for £7.43 on average, from £3.46 to £15.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £7.43 that is £6K to £7K a year per listing.
- Average price
- £7.43under the $15 to $100 sweet spot
- Price range
- £3.46–£15.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #99 within Pens, Pencils & Writing Supplies. It carries 2,698 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #99in Pens, Pencils & Writing Supplies
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,698per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Black Gel Pens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sharpie S-Gel | Gel Pens | Medium Point (0.7mm) | Black Ink | 3 Count
- Price
- £3.78
- Rating
- 4.5/5
- Reviews
- 4,583
- Age
- 5y ago
Paper Mate InkJoy 100ST Ballpoint Pens | Fine Point (0.7mm) | Black | 5 Count
- Price
- £3.75
- Rating
- 4.6/5
- Reviews
- 5,732
- Age
- 7y ago
Paper Mate InkJoy 100ST Ballpoint Pens | Medium Point (1.0mm) | Black | 50 Count
- Price
- £8.34
- Rating
- 4.7/5
- Reviews
- 3,477
- Age
- 14y ago
Paper Mate InkJoy 100ST Ballpoint Pens | Medium Point (1.0mm) | Fun Colours | 10 Count
- Price
- £3.46
- Rating
- 4.7/5
- Reviews
- 7,485
- Age
- 10y ago
Paper Mate Inkjoy 100 Ballpoint Stick Pen Medium Point Black 12 Pack
- Price
- £5.06
- Rating
- 4.7/5
- Reviews
- 148
- Age
- 3y ago
Trending
90-day click momentum
Sharpie S-Gel | Gel Pens | Medium Point (0.7mm) | Frost Blue & White Pearl Barrels | Black & Blue Ink | 4 Count
- Price
- £4.20
- Rating
- 4.2/5
- Reviews
- 776
- Age
- 4y ago
Sharpie S-Gel | Gel Pens for Writing | Medium Point (0.7mm) | Assorted Ink Colours | White Pearl Barrels | 12 Count
- Price
- £9.70
- Rating
- 4.6/5
- Reviews
- 1,596
- Age
- 1y ago
Sharpie S-Gel Pens | Medium Point 0.7mm | Black Ink | Pack of 10 | Metal Barrel Retractable Gel Pens | Rose Gold
- Price
- £11.77
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 2y ago
Paper Mate InkJoy 100ST Ballpoint Pens | Medium Point (1.0mm) | Fun Colours | 10 Count
- Price
- £3.46
- Rating
- 4.7/5
- Reviews
- 7,485
- Age
- 10y ago
Paper Mate InkJoy 100ST Ballpoint Pens | Medium Point (1.0mm) | Black | 50 Count
- Price
- £8.34
- Rating
- 4.7/5
- Reviews
- 3,477
- Age
- 14y ago
Newest
by launch dateSharpie S-Gel | Gel Pens for Writing | Medium Point (0.7mm) | Assorted Ink Colours | White Pearl Barrels | 12 Count
- Price
- £9.70
- Rating
- 4.6/5
- Reviews
- 1,596
- Age
- 1y ago
Sharpie S-Gel | Gel Pens | Medium Point (0.7mm) | Assorted Ink Colours | 8 Count
- Price
- £10.38
- Rating
- 4.5/5
- Reviews
- 298
- Age
- 2y ago
Sharpie S-Gel Pens | Fine Point 0.5mm | Black Ink | Pack of 4 | Retractable Gel Pens | Comfort Grip
- Price
- £7.30
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 2y ago
Sharpie S-Gel Pens | Medium Point 0.7mm | Black Ink | Pack of 10 | Metal Barrel Retractable Gel Pens | Rose Gold
- Price
- £11.77
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 2y ago
Paper Mate Inkjoy 100 Ballpoint Stick Pen Medium Point Black 12 Pack
- Price
- £5.06
- Rating
- 4.7/5
- Reviews
- 148
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
165
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Sharpie46%
- Paper Mate45%
- JARDEN9%
- Open — no brand owns it (0%)
Demand
Black Gel Pens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Black Gel Pens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- papermate inkjoy61K/yr
- sharpie s gel39K/yr
- paper mate inkjoy pen22K/yr
- sharpie gel pens19K/yr
- papermate inkjoy 100 1.0m10K/yr
- sharpie s gel 0.7 black7K/yr
- inkjoy pens7K/yr
- 0.7mm pen6K/yr
- sharpie s gel pens5K/yr
- inkjoy6K/yr
Reviews and returns
What reviews say buyers love and hate about Black Gel Pens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Dry ink
the pens seem a little dry
the ink is all dried up in every one
The ink flow is inconsistent
Ink stops flowing
This batch didn't have the proper ink flow, blotchy and gell seemed to accumulate on the ball
They dont work
NONE of the pens work
therefore did not work - very disappointing
Very poor performance
I am not satisfied with the quality of the product
And the next few were No better
so they dont write smoothly at all
Nothing else changed, same notebook, same environment, same writing conditions
Poor Writing Experience
Love
Smooth writing and look great
Smooth writing pens
Easy to write with
Good value
Great deal
great value
Great quality pens
Excellent quality
Good product
Great pens
Good quality pen a lot of people like them however
Really nice pens I've got the black, blue and red
verry good ink
with a nice flow of ink
Smooth ink and goodlooking pen
Return
0.2% Return rate 28% Fixable by listing
They dont work
NONE of the pens work
therefore did not work - very disappointing
so they dont write smoothly at all
Nothing else changed, same notebook, same environment, same writing conditions
Poor Writing Experience
Dry ink
the pens seem a little dry
the ink is all dried up in every one
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Gel Pens questions
Answered from the same tracked data.