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Black Folder

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $32K a year here, so Black Folder is a Maybe.

Flapen Score
52
52 / 100
Top 28% of 835 Stationery & Office Supplies niches · +5 vs the category median of 47
Market size
£32K/yr42K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
39%top-5 click share · 32 brands · 53 sellers

Flapen Score

Black Folder against its category

The dotted line is the Stationery & Office Supplies average. Past it, Black Folder is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Folder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Folder 42K times last year and spent an estimated £32K. The top 5 brands take 56% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
8.2%
Market size, estimated
£32Ka year
Top search term
black folder16K searches a year

02 · Price

A sale here is worth £9.40.

Listings sell for £9.40 on average, from £3.05 to £22.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.40 that is £940 to £2K a year per listing.

Average price
£9.40under the $15 to $100 sweet spot
Price range
£3.05–£22.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£940–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #51 within Office Supplies. It carries 771 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
82%
Out of stock, average day
2.7%
Average rank
#51in Office Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
771per listing
Listings tracked
50

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Black Folder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£962£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

53

Top-5 brand share

56%

Top 20: 94%

Top-5 click share

39%

Top 20: 80%

Open market

39%

  • Oxford17%
  • Rexel13%
  • Esselte12%
  • Pukka Pad7%
  • JEFURE7%
  • Amazon Basics6%

Demand

Black Folder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.5× · 9 of 12 months tracked

Search terms

Top Black Folder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black folder16K/yr
  • black binder5K/yr
  • black folders a4 4 ring binder3K/yr
  • black folders6K/yr
  • black ring binder a44K/yr
  • black a4 folder3K/yr
  • black ring binder5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Folder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.05

Awful inserts

Low quality

Not bad, a little disappointed in the overall quality though for the price

Strength11%

Its pretty flimsy

but it need something more sturdy

Very flimsy and sadly broke after I tried to use it

Size-Overall8%−0.06

Wrong size

its huge

The size was too small

Ease Of Use7%−0.04

Just doesnt open up as freely as id like

It is impossibly impractical

My fingers are sore from the effort

Durability5%−0.02

Broken folder after being used for 1 day

It broke like straight away

Love

Quality-Overall31%−0.05

They are consistent quality across all 10 in this good value pack

Decent quality

Good quality lever are folders

Value For Money18%+1.32

Excellent value for money

Well worth the money

Good value

Strength10%

Seems strong

Sturdy construct

good strong folders

Document Organizing/Classification8%+1.19

help me organise my documents nicely

Keeps all important papers in one place

Ideal for organising all important documents

Advertised Vs Actual Product8%+0.39

Better than I expected

As described

Work as intended

Return

0.4% Return rate 57% Fixable by listing

Size-Overall36%▇█▄▆▅▆

Wrong size

its huge

The size was too small

Quality-Overall13%▆▆█▆▇▆

Awful inserts

Low quality

Not bad, a little disappointed in the overall quality though for the price

Strength7%▁▄█▆▄▆

Its pretty flimsy

but it need something more sturdy

Very flimsy and sadly broke after I tried to use it

Advertised Vs Actual Product6%█▄▂▆▆▂

bog standard ring binder not as show

The description is just not clear enough in my view

Color4%▁▃█▄▅▅

FAQ

Common Black Folder questions

Answered from the same tracked data.