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Black Box

Fail

Shoppers spend an estimated $29K a year here, so Black Box is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£29K/yr138K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
34%top-5 click share · 43 brands · 53 sellers

Flapen Score

Black Box against its category

The dotted line is the Stationery & Office Supplies average. Past it, Black Box is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Box 138K times last year and spent an estimated £29K. The top 5 brands take 40% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
2.1%
Market size, estimated
£29Ka year
Peak month
December2.0× the quietest month
Top search term
black box49K searches a year

02 · Price

A sale here is worth £9.84.

Listings sell for £9.84 on average, from £3.29 to £24.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.84 that is £984 to £2K a year per listing.

Average price
£9.84under the $15 to $100 sweet spot
Price range
£3.29–£24.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£984–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #189 within Envelopes & Mailing Supplies. It carries 2,513 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
94%
Out of stock, average day
8.0%
Average rank
#189in Envelopes & Mailing Supplies
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,513per listing
Listings tracked
52

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Black Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£857£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

43 rising

Sellers

53

Est. top-5 brand share

40%

Top 20: 80%

Est. top-5 click share

34%

Top 20: 72%

Open market

55%

  • REECAGO17%
  • eascity7%
  • GIFTSAY6%
  • AlGuirnex5%
  • XWCHASA5%
  • RUIXUE5%

Demand

Black Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Black Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black box49K/yr
  • black gift box50K/yr
  • black gift boxes12K/yr
  • black boxes11K/yr
  • black cardboard box6K/yr
  • gift box black4K/yr
  • black gift box with lid6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Box

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
1.7%of orders come back
“The box is of very poor quality”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Black Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data