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Black Box

Fail

Shoppers spend only $29K a year here, so Black Box is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£29K/yr138K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
34%top-5 click share · 43 brands · 53 sellers

Flapen Score

Black Box against its category

The dotted line is the Stationery & Office Supplies average. Past it, Black Box is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Box 138K times last year and spent an estimated £29K. The top 5 brands take 40% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
2.1%
Market size, estimated
£29Ka year
Peak month
December2.0× the quietest month
Top search term
black box49K searches a year

02 · Price

A sale here is worth £9.84.

Listings sell for £9.84 on average, from £3.29 to £24.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.84 that is £984 to £2K a year per listing.

Average price
£9.84under the $15 to $100 sweet spot
Price range
£3.29–£24.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£984–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #189 within Envelopes & Mailing Supplies. It carries 2,513 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
94%
Out of stock, average day
8.0%
Average rank
#189in Envelopes & Mailing Supplies
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,513per listing
Listings tracked
52

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Black Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£857£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

43 rising

Sellers

53

Top-5 brand share

40%

Top 20: 80%

Top-5 click share

34%

Top 20: 72%

Open market

55%

  • REECAGO17%
  • eascity7%
  • GIFTSAY6%
  • AlGuirnex5%
  • XWCHASA5%
  • RUIXUE5%

Demand

Black Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Black Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black box49K/yr
  • black gift box50K/yr
  • black gift boxes12K/yr
  • black boxes11K/yr
  • black cardboard box6K/yr
  • gift box black4K/yr
  • black gift box with lid6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.09

The box is of very poor quality

the ribbon is not very nice

Poor Quality

Value For Money11%−0.02

Looks expensive

Expensive

Pricing was slightly more than I would've liked to pay

Size-Overall9%−0.02

small

Smaller than you think

Not big enough

Functionality-Overall8%−0.07

Faulty, doesnt work

They didnt work so they ended up in the bin

Flatness4%

I was disappointed that this arrived as a flat pack

This one comes flat

If you dont do this the box just folds flat again

Love

Quality-Overall28%−0.09

Good quality and easy to assemble

Good quality boxes

Excellent quality

Gifting Purpose14%+1.71

This is perfect for containing gifts

Perfect for gifting something special

Lovely gift box

Strength8%

sturdy box as mentioned

Very Sturdy

This is a good strong box

Assembly/Installation6%+0.28

easy to assemble

are really easy to put together as the instructions are straight forward

Really easy to assemble its a really good size I like that its reusable it looks really good

Size-Overall5%−0.02

fit the bill

The lid fits very snugly as well

Really happy with the size of it too

Return

1.7% Return rate 88% Fixable by listing

Size-Overall82%▇███▇█

small

Smaller than you think

Not big enough

Quality-Overall4%▇█▄▂▅▄

The box is of very poor quality

the ribbon is not very nice

Poor Quality

Strength3%█▃▂▃▃▅

Really flimsy dont bother yourself

Color2%█▃▄▅█▄
Compatibility-Overall2%▁▂█▃▂▁

FAQ

Common Black Box questions

Answered from the same tracked data.