Is birthday wrapping paper roll profitable to sell on Amazon United Kingdom?

The niche generates £86K/yr across 55 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Worth a look (54/100).

How competitive is the birthday wrapping paper roll niche?

30 brands and 42 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in birthday wrapping paper roll?

Top complaints mined from reviews: Size-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.2%.

When does demand for birthday wrapping paper roll peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the birthday wrapping paper roll niche?

Listings span £1.50–£10.92; the average listing price is £5.86 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.

birthday wrapping paper roll

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($1.50–$10.92) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great28%

top-5 click share — an open shelf

Review moat

Good552.53

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£86K

£86K/yr · 129K searches

Growth

Bad-15.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.86

avg listing price — sweet spot $15–$100

Price range

Bad£1.50–£10.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, birthday wrapping paper roll is a £86K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

birthday wrapping paper roll market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: £73K–£88K; units × avg price
Conversion rate: 11.3%
Avg BSR: #165
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 9.5%
Avg brand age: 23 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

45%

Top 20: 91%

Top-5 click share

28%

Top 20: 68%

Open market

49%

eco wrap11%
LZRinue10%
XCG-C9%
Cydaluya9%
AeLion6%
woric6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top birthday wrapping paper roll search terms

happy birthday wrapping paper45K/yr -14.3%7.3% conv.
birthday wrapping paper female42K/yr -11.3%10.3% conv.
happy birthday wrapping paper roll12K/yr -10.5%6.6% conv.
birthday wrapping paper rolls11K/yr -32.5%5.4% conv.
happy birthday paper7K/yr -15.0%9.4% conv.
birthday wrapping paper for women5K/yr +1.7%7.1% conv.
wrapping paper birthday women3K/yr -47.0%4.8% conv.
birthday wrapping paper female roll2K/yr -12.6%6.5% conv.
birthday paper for women3K/yr -19.9%7.2% conv.

All search terms

Top birthday wrapping paper roll products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

6 Sheets Wrapping Paper Cydaluya 70x50cm Birthday Wrapping Paper Recyclable Gift Wrap Birthday Gift Wrapping Pape with Gradient Multi-color Perfect for Boy Men Girl Women

Cydaluya£3.404.7★690 rev

4 x Birthday Wrapping Paper for Women - HUGE 43% BIGGER [84cm x 60cm] Premium Eco Pink & Purple Gift Wrap for Her Girls Mum Wife Sister or Friend (4 Sheets & 4 Tags)

eco wrap£5.124.7★920 rev

Birthday Wrapping Paper Happy Gift Wrap for Boys Girls Men Women 8 Sheet Recyclable Premium Classic Kraft Wrapping Paper for Birthday Party Baby Shower(50 * 70cm)

AeLion£4.964.6★194 rev

Pink Happy Birthday Wrapping Paper 43% Bigger 85 * 60cm 4 Sheets 4 Bows 4 Cards 4 Envelopes 4 Tags Gift Wrap Pack for Her Girls Mum Wife Sister Daughter Kid

XCG-C£4.834.6★42 rev

Birthday Gift Wrapping Paper Roll: Pink Recyclable Wrapping Paper for Birthday Party Decoration - 4 Rolls 43cm x 3M

LZRinue£7.804.6★775 rev

Newest

by launch date

GIFLY Birthday Wrapping Paper 6 Sheets (70 × 50 cm) Colourful Gift wrapping paper for Kids Boys & Girls Birthday Gift Wrapping Paper Party Gift Wrap Decorative Wrapping Paper for Celebrations

GIFLY£4.0514 rev

2mo ago

Pink Happy Birthday Wrapping Paper 43% Bigger 85 * 60cm 4 Sheets 4 Bows 4 Cards 4 Envelopes 4 Tags Gift Wrap Pack for Her Girls Mum Wife Sister Daughter Kid

XCG-C£4.8342 rev

7mo ago

Colorful Heart Happy Birthday Wrapping Paper 43% Bigger 85 * 60cm 4 Sheets 4 Bows 4 Cards 4 Envelopes 4 Tags Gift Wrap Pack for Her Girls Mum Wife Sister Daughter Mothers day

XCG-C£4.3910 rev

7mo ago

Birthady Wrapping Paper Sheets 50cm*70cm Rose Gold and Pink Happy Birthday Wrapping Paper for Birthday Gift Wrap for Girl Women and Ladies(5sheets)

ADQUATOR£4.82297 rev

1y ago

Wrapping Paper. 6 XL Sheets (50 x 70cm). Blue and Pink Butterfly Design. Gift Wrap with 8 Tags. Cutting grid on reverse. For Women Girls Valentines Anniversary Birthday Wedding.

Absolutely Yours£5.06135 rev

1y ago

What buyers say about birthday wrapping paper roll

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall40%

“Brilliant quality”

Value For Money15%

“Excellent value for money”

Design-Overall7%

“The designs are lovely”

Thickness6%

“This wrapping is beautiful,it's thick and being double sided you have a choice,and the choices are amazing”

Color5%

“The colours are vibrant”

Size-Overall4%

“Really pleased with size”

Paper Quality4%

“Stunning paper”

Advertised Vs Actual Product4%

“The product is as presented”

Gifting Purpose3%

“Lovely for gift giving”

Strength3%

“Very strong”

What buyers complain about

Size-Overall29%

“Small”

Value For Money11%

“over priced”

Adhesion/Stickiness6%

“Sellotape won't stick to it”

Thickness6%

“Their wrapping paper is a bit thicker than other brands”

Advertised Vs Actual Product5%

“Deceptive sizing”

Quality-Overall4%

“Poor quality”

Ease Of Use3%

“Difficult to fold”

Color2%

“Not so colourful”

Assembly/Installation2%

“didnt and bows are complicated to assemble”

Smell2%

“Unfortunately, my order arrived with what appeared to be a drink stain on one corner, and the paper had a very strong unpleasant smell, making it unusable”

Top return reasons

Size-Overall62%

Quality-Overall9%

Color6%

Value For Money6%

Advertised Vs Actual Product4%

Adhesion/Stickiness2%