Birthday Wrapping Paper Roll

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

-15.5%

Conversion, latest week

11.3%

Market size, estimated

£86Ka year

Peak month

November2.8× the quietest month

Top search term

happy birthday wrapping paper45K searches a year

Listings sell for £5.86 on average, from £1.50 to £10.92. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £5.86 that is £586 to £1K a year per listing.

Average price

£5.86under the $15 to $100 sweet spot

Price range

£1.50–£10.92

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£586–£1K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #165 within Paper. It carries 553 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

9.5%

Average rank

#165in Paper

Average rating

4.64 starsAmazon United Kingdom average 4.36 stars

Average reviews

553per listing

Listings tracked

55

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

23 months