Birthday Wrapping Paper Roll
Birthday Wrapping Paper Roll shows low returns (0.2%), but prices mostly outside the sweet spot ($1.50–$10.92) keeps it on the watch list.
Flapen Score
Is Birthday Wrapping Paper Roll profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Birthday Wrapping Paper Roll is a £86K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Birthday Wrapping Paper Roll: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -15.5% over the last 90 days and 11.3% of searches end in a purchase.
£86K
revenue / yr
Who owns the niche?
The top 5 brands hold 45% of demand, so 55% of the market is open.
55%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 55 products
Top Birthday Wrapping Paper Roll products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
6 Sheets Wrapping Paper Cydaluya 70x50cm Birthday Wrapping Paper Recyclable Gift Wrap Birthday Gift Wrapping Pape with Gradient Multi-color Perfect for Boy Men Girl Women
- Price
- £3.40
- Rating
- 4.7/5
- Reviews
- 690
- Age
- 1y ago
![4 x Birthday Wrapping Paper for Women - HUGE 43% BIGGER [84cm x 60cm] Premium Eco Pink & Purple Gift Wrap for Her Girls Mum Wife Sister or Friend (4 Sheets & 4 Tags)](https://m.media-amazon.com/images/I/51jAIAdMaJL.jpg)
4 x Birthday Wrapping Paper for Women - HUGE 43% BIGGER [84cm x 60cm] Premium Eco Pink & Purple Gift Wrap for Her Girls Mum Wife Sister or Friend (4 Sheets & 4 Tags)
- Price
- £5.12
- Rating
- 4.7/5
- Reviews
- 920
- Age
- 5y ago
Birthday Wrapping Paper Happy Gift Wrap for Boys Girls Men Women 8 Sheet Recyclable Premium Classic Kraft Wrapping Paper for Birthday Party Baby Shower(50 * 70cm)
- Price
- £4.96
- Rating
- 4.6/5
- Reviews
- 194
- Age
- 1y ago
Pink Happy Birthday Wrapping Paper 43% Bigger 85 * 60cm 4 Sheets 4 Bows 4 Cards 4 Envelopes 4 Tags Gift Wrap Pack for Her Girls Mum Wife Sister Daughter Kid
- Price
- £4.83
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 7mo ago
Birthday Gift Wrapping Paper Roll: Pink Recyclable Wrapping Paper for Birthday Party Decoration - 4 Rolls 43cm x 3M
- Price
- £7.80
- Rating
- 4.6/5
- Reviews
- 775
- Age
- 2y ago
Trending
90-day click momentum
GIFLY Birthday Wrapping Paper 6 Sheets (70 × 50 cm) Colourful Gift wrapping paper for Kids Boys & Girls Birthday Gift Wrapping Paper Party Gift Wrap Decorative Wrapping Paper for Celebrations
- Price
- £4.05
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 2mo ago
Colorful Heart Happy Birthday Wrapping Paper 43% Bigger 85 * 60cm 4 Sheets 4 Bows 4 Cards 4 Envelopes 4 Tags Gift Wrap Pack for Her Girls Mum Wife Sister Daughter Mothers day
- Price
- £4.39
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 7mo ago
Pink Happy Birthday Wrapping Paper 43% Bigger 85 * 60cm 4 Sheets 4 Bows 4 Cards 4 Envelopes 4 Tags Gift Wrap Pack for Her Girls Mum Wife Sister Daughter Kid
- Price
- £4.83
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 7mo ago
3 Rolls Birthday Gift Wrapping Paper 43cm*3m Recyclable Kraft paper Print with Dots Star Suitable for Birthday Party Wedding Festival Gift Decorations
- Price
- £7.65
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 1y ago
HBell Birthday Wrapping Paper Roll 43cm*10m Happy Birthday Wrapping Paper Colorful Kraft Gift Wrapping Paper for Birthday Party Baby Shower Christmas Festive Decorations
- Price
- £6.35
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 1y ago
Newest
by launch dateGIFLY Birthday Wrapping Paper 6 Sheets (70 × 50 cm) Colourful Gift wrapping paper for Kids Boys & Girls Birthday Gift Wrapping Paper Party Gift Wrap Decorative Wrapping Paper for Celebrations
- Price
- £4.05
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 2mo ago
Pink Happy Birthday Wrapping Paper 43% Bigger 85 * 60cm 4 Sheets 4 Bows 4 Cards 4 Envelopes 4 Tags Gift Wrap Pack for Her Girls Mum Wife Sister Daughter Kid
- Price
- £4.83
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 7mo ago
Colorful Heart Happy Birthday Wrapping Paper 43% Bigger 85 * 60cm 4 Sheets 4 Bows 4 Cards 4 Envelopes 4 Tags Gift Wrap Pack for Her Girls Mum Wife Sister Daughter Mothers day
- Price
- £4.39
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 7mo ago
Birthady Wrapping Paper Sheets 50cm*70cm Rose Gold and Pink Happy Birthday Wrapping Paper for Birthday Gift Wrap for Girl Women and Ladies(5sheets)
- Price
- £4.82
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 1y ago
Wrapping Paper. 6 XL Sheets (50 x 70cm). Blue and Pink Butterfly Design. Gift Wrap with 8 Tags. Cutting grid on reverse. For Women Girls Valentines Anniversary Birthday Wedding.
- Price
- £5.06
- Rating
- 4.8/5
- Reviews
- 135
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
Brands
30 falling
Sellers
42
Top-5 brand share
45%
Top 20: 91%
Top-5 click share
28%
Top 20: 68%
Open market
49%
- eco wrap11%
- LZRinue10%
- XCG-C9%
- Cydaluya9%
- AeLion6%
- woric6%
Birthday Wrapping Paper Roll demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Top Birthday Wrapping Paper Roll search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- happy birthday wrapping paper45K/yr
- birthday wrapping paper female42K/yr
- happy birthday wrapping paper roll12K/yr
- birthday wrapping paper rolls11K/yr
- happy birthday paper7K/yr
- birthday wrapping paper for women5K/yr
- wrapping paper birthday women3K/yr
- birthday wrapping paper female roll2K/yr
- birthday paper for women3K/yr
What reviews say buyers love and hate about Birthday Wrapping Paper Roll
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Brilliant quality”
“Excellent value for money”
“The designs are lovely”
“This wrapping is beautiful,it's thick and being double sided you have a choice,and the choices are amazing”
“The colours are vibrant”
What buyers complain about
70% of reviews“Small”
“over priced”
“Sellotape won't stick to it”
“Their wrapping paper is a bit thicker than other brands”
“Deceptive sizing”
Birthday Wrapping Paper Roll return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
77%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Birthday Wrapping Paper Roll questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
