birthday wrapping paper for men
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($1.89–$10.26) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Review moat
Good578.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Market size
Bad£67K£67K/yr · 131K searches
Avg price
Bad£5.38avg listing price — sweet spot $15–$100
Price range
Bad£1.89–£10.26cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, birthday wrapping paper for men is a £67K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 55/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
birthday wrapping paper for men market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £67K–£81K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #233
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 5.9%
- Avg brand age
- 26 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
38
Top-5 brand share
44%
Top 20: 89%
Top-5 click share
39%
Top 20: 79%
Open market
50%
- eco wrap15%
- DXTXTJ10%
- Cydaluya8%
- XCG-C6%
- --6%
- DDhayyp6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.0% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 2.2×
Top birthday wrapping paper for men search terms
- mens wrapping paper24K/yr
- birthday wrapping paper for men32K/yr
- wrapping paper men15K/yr
- wrapping paper for men14K/yr
- happy birthday wrapping paper roll12K/yr
- mens birthday wrapping paper12K/yr
- happy birthday paper7K/yr
- mens wrapping paper for birthdays5K/yr
- wrapping paper for women5K/yr
- wrapping paper birthday roll men3K/yr
Top birthday wrapping paper for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![4 x Birthday Wrapping Paper for Men - HUGE 43% BIGGER [84cm x 60cm] Premium Eco Gift Wrap for dad husband brother son boys friend or anyone (4 Sheets & 4 Tags)](https://m.media-amazon.com/images/I/51e0lVF4TbL.jpg)
4 x Birthday Wrapping Paper for Men - HUGE 43% BIGGER [84cm x 60cm] Premium Eco Gift Wrap for dad husband brother son boys friend or anyone (4 Sheets & 4 Tags)
eco wrap£5.034.7★1,366 rev
6 Sheets Wrapping Paper Cydaluya 70x50cm Birthday Wrapping Paper Recyclable Gift Wrap Birthday Gift Wrapping Pape with Gradient Multi-color Perfect for Boy Men Girl Women
Cydaluya£3.404.7★690 rev
Blue Happy Birthday Wrapping Paper 43% Bigger 85 * 60cm 4 Sheets 4 Bows 4 Cards 4 Envelopes 4 Tags Gift Wrap Pack for Men Dad Husband Brother Son Boys
XCG-C£4.774.9★42 rev
![4 x Sky Blue Birthday Wrapping Paper - HUGE 43% BIGGER [84cm x 60cm] Eco Friendly Recyclable Premium Happy Birthday Gift Wrap (4 Sheets & 4 Tags)](https://m.media-amazon.com/images/I/51HLZYbZT5L.jpg)
4 x Sky Blue Birthday Wrapping Paper - HUGE 43% BIGGER [84cm x 60cm] Eco Friendly Recyclable Premium Happy Birthday Gift Wrap (4 Sheets & 4 Tags)
--£5.124.7★224 rev
DDhayyp 6 Sheets Wrapping Paper | 70x50cm Birthday Wrapping Paper Set Included 6 Gift Wrap Papers | Recyclable Gift Wrapping Paper Birthday for Women Men Female Girl Boy Adult Any Occasion
DDhayyp£4.164.3★20 rev
Newest
by launch date
Happy Birthday Gift Wrap. 5 XL Sheets (50 x 70cm). Wrapping Paper with matching Tags. Cutting grid on reverse. Made in UK. Made in Britain.
Absolutely Yours£5.126 rev
Navy and Light Blue Striped Wrapping Paper - Elegant Premium Gift Wrap for Men Dads and Grandad Diagonal Stripe Present Wrap for Birthday Retirement and Fathers Day - Dyefor - 2 Sheets (50x70cm)
Dyefor£5.042 rev
Blue Happy Birthday Wrapping Paper 43% Bigger 85 * 60cm 4 Sheets 4 Bows 4 Cards 4 Envelopes 4 Tags Gift Wrap Pack for Men Dad Husband Brother Son Boys
XCG-C£4.7742 rev
DDhayyp 6 Sheets Wrapping Paper | 70x50cm Birthday Wrapping Paper Set Included 6 Gift Wrap Papers | Recyclable Gift Wrapping Paper Birthday for Women Men Female Girl Boy Adult Any Occasion
DDhayyp£4.1620 rev
Blue Wrapping Paper 50 * 70cm 5Pcs Kraft Wrapping Paper for Birthday Fathers Day Christmas Wedding Gift Decoration
DXTXTJ£4.19100 rev
Trending
90-day click momentumHappy Birthday Gift Wrap. 5 XL Sheets (50 x 70cm). Wrapping Paper with matching Tags. Cutting grid on reverse. Made in UK. Made in Britain.
Absolutely Yours£5.125.0★
Navy and Light Blue Striped Wrapping Paper - Elegant Premium Gift Wrap for Men Dads and Grandad Diagonal Stripe Present Wrap for Birthday Retirement and Fathers Day - Dyefor - 2 Sheets (50x70cm)
Dyefor£5.041.5★
5pcs 50 * 70cm Gold and Black Gift Wrapping Paper Sheets for Birthday QRTDXP Large Birthday Paper Perfect for Man Woman Present Wrapping
QRTDXP£3.334.6★
3 Rolls Birthday Gift Wrapping Paper 43cm*3 Meter Christmas Blue White Black Wrapping Paper Roll Perfect for Birthday Christmas Party Wedding Festival Gift Decorations
DOJoykey£7.404.5★
Hallmark Any Occasion Wrapping Paper & Tags Blue and White Zig-Zag Design - 2 Sheets
Hallmark£2.724.6★
What buyers say about birthday wrapping paper for men
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality wrapping paper”
“Good price”
“the paper quality is thick enough to not tear while you are wrestling with a box”
“The designs are lovely”
“Lovely colour”
“Really pleased with size”
“The product is as presented”
“Very strong”
“Perfect for my husband's birthday presents”
“Lovely thick paper”
What buyers complain about
“each individual roll is fairly short”
“Colours off”
“Very disappointed considering the price”
“just won't stick”
“makes it look poor quality”
“its really disappointing when sellers advertise one thing”
“The paper was dry”
“Its thin, as youd expect from tissue paper, and if you plan to use it instead of wrapping paper, youll need to double it up so the gift underneath doesnt show through”
“Different designs”
“Sellotape doesn't as the paper is so thick”
Top return reasons
Common questions
- Is birthday wrapping paper for men profitable to sell on Amazon United Kingdom?
- The niche generates £67K/yr across 41 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +9.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the birthday wrapping paper for men niche?
- 26 brands and 38 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in birthday wrapping paper for men?
- Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 0.2%.
- When does demand for birthday wrapping paper for men peak?
- Demand peaks in Jan–Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the birthday wrapping paper for men niche?
- Listings span £1.89–£10.26; the average listing price is £5.38 (sweet spot $15–$100). The average incumbent carries 578 reviews — the moat a new listing must climb.