Birthday Card Girl
MaybeReturns run at only 0.1% of orders. But prices span $1.25–$12.18, mostly outside the sweet spot, so Birthday Card Girl is a Maybe.
- Flapen Score
- 50 / 100Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 4750
- Market size
- £132K/yr320K searches / yr
- 90-day growth
- +1.0%search demand this quarter
- Competition
- 45%top-5 click share · 20 brands · 35 sellers
Flapen Score
Birthday Card Girl against its category
The dotted line is the Stationery & Office Supplies average. Past it, Birthday Card Girl is stronger. Inside it, weaker.
Market
The Birthday Card Girl market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Birthday Card Girl 320K times last year and spent an estimated £132K. The top 5 brands take 70% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
12.4% of searches ended in a purchase last week.
Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.
- Searches, last 12 months
- 320K
- Growth, 90 days vs prior 90
- +1.0%
- Conversion, latest week
- 12.4%
- Market size, estimated
- £132Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- girls birthday cards56K searches a year
02 · Price
A sale here is worth £3.34.
Listings sell for £3.34 on average, from £1.25 to £12.18. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £3.34 that is £3K to £3K a year per listing.
- Average price
- £3.34under the $15 to $100 sweet spot
- Price range
- £1.25–£12.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £3K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #1,286 within Cards & Card Stock. It carries 575 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 3.8%
- Average rank
- #1,286in Cards & Card Stock
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 575per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Birthday Card Girl products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hallmark Birthday Card Fun & Colourful Cake Design for Friend Kraft Pink
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 337
- Age
- 4y ago
UK Greetings | Disney Lilo & Stitch Birthday Card | Happy Birthday Gifts | Her/Him | Stitchs Face Design | With Envelope | 18.4 x 15.9 cm
- Price
- £1.40
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 1y ago
Birthday Girl - Graffiti Style Happy Birthday Greetings Card - Full Colour Inside reads: Have an awesome day! - Includes Pink Envelope - Made in the UK (1 x Card)
- Price
- £3.04
- Rating
- 4.9/5
- Reviews
- 44
- Age
- 9mo ago
LimaLima Happy Birthday Card For Her Women Girls Funny Unicorn Design Perfect For Sister & Friends
- Price
- £3.13
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 1y ago
Birthday Card. Rainbow Girl with Holographic/Rainbow Foil Design. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £3.08
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 1y ago
Trending
90-day click momentum
Magical Fairy Musical Birthday Card for Girls 3D Pop Up Greeting Card with Lights & Music Happy Birthday Card with Enchanted Forest Design for Girl Kids Birthday Gifts
- Price
- £8.81
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 4mo ago
K Pop Birthday Card for Girls Stay Golden Birthday Queen Korean Inspired K-POP Style Cute Trendy Card with Pink Envelope for Daughter Granddaughter Sister School Friend Niece #2079
- Price
- £2.86
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
BRIGHTSIDE BIRTHDAY GIRL CARD BIRTHDAY GIRLS JUST WANT TO HAVE FUN
- Price
- £1.94
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Piccadilly Greetings Modern Luxury Birthday Card Pastel balloons - 160 mm sq
- Price
- £2.85
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 2y ago
Claire Giles Greeting Cards Happy Birthday Girl Card with Pink Balloons
- Price
- £2.56
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 10y ago
Newest
by launch dateK Pop Birthday Card for Girls Stay Golden Birthday Queen Korean Inspired K-POP Style Cute Trendy Card with Pink Envelope for Daughter Granddaughter Sister School Friend Niece #2079
- Price
- £2.86
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
Magical Fairy Musical Birthday Card for Girls 3D Pop Up Greeting Card with Lights & Music Happy Birthday Card with Enchanted Forest Design for Girl Kids Birthday Gifts
- Price
- £8.81
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 4mo ago
Birthday Girl - Graffiti Style Happy Birthday Greetings Card - Full Colour Inside reads: Have an awesome day! - Includes Pink Envelope - Made in the UK (1 x Card)
- Price
- £3.04
- Rating
- 4.9/5
- Reviews
- 44
- Age
- 9mo ago
Birthday Card for Girl. Graffiti Design. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £3.08
- Rating
- 4.8/5
- Reviews
- 76
- Age
- 1y ago
Birthday Card. Rainbow Girl with Holographic/Rainbow Foil Design. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £3.08
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
35
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
45%
Top 20: 89%
Open market
23%
- Hallmark20%
- Danilo Promotions LTD16%
- UK Greetings13%
- Absolutely Yours12%
- PartiKraft10%
- LimaLima7%
Demand
Birthday Card Girl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Birthday Card Girl search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- girls birthday cards56K/yr
- birthday card girl57K/yr
- girl birthday card39K/yr
- girls birthday card33K/yr
- birthday cards for girls25K/yr
- birthday card for girl19K/yr
- birthday girl card15K/yr
- birthday card for girls11K/yr
- birthday card for teenage girl7K/yr
- birthday card girls9K/yr
Reviews and returns
What reviews say buyers love and hate about Birthday Card Girl
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality cards
Card quality very poor
Extremely poor quality
I have to say the card is smaller than I was expecting
Too large for regular stamp
Very small
At £13.99 I know it is a little expensive
Price gauging
Expensive and not worth the money
Has a birthday greeting at the front but the inside is completely blank
Does not work as described
Not as advertised
Didnt work /broken
Does not work as described
Love
Very good quality cards
Amazing quality
good quality card
Great value for money
Good price
Great value
a unique design
Nice Design
The design is sweet
Told that the colours were beautiful
The colours are lovely and vibrant and it is well printed
colourful
Is a good big size measures 21cm by 15cm
Good size
a good size card
Return
0.1% Return rate 46% Fixable by listing
I have to say the card is smaller than I was expecting
Too large for regular stamp
Very small
Poor quality cards
Card quality very poor
Extremely poor quality
Has a birthday greeting at the front but the inside is completely blank
Does not work as described
Not as advertised
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Birthday Card Girl questions
Answered from the same tracked data.