Birthday Card Girl
Birthday Card Girl shows low returns (0.1%), but prices mostly outside the sweet spot ($1.25–$12.18) keeps it on the watch list.
Flapen Score
Is Birthday Card Girl profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Birthday Card Girl is a £132K/yr Amazon United Kingdom market (320K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 50/100.
Birthday Card Girl: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +1.0% over the last 90 days and 12.4% of searches end in a purchase.
£132K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 35 products
Top Birthday Card Girl products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hallmark Birthday Card Fun & Colourful Cake Design for Friend Kraft Pink
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 337
- Age
- 4y ago
UK Greetings | Disney Lilo & Stitch Birthday Card | Happy Birthday Gifts | Her/Him | Stitchs Face Design | With Envelope | 18.4 x 15.9 cm
- Price
- £1.40
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 1y ago
Birthday Girl - Graffiti Style Happy Birthday Greetings Card - Full Colour Inside reads: Have an awesome day! - Includes Pink Envelope - Made in the UK (1 x Card)
- Price
- £3.04
- Rating
- 4.9/5
- Reviews
- 44
- Age
- 9mo ago
LimaLima Happy Birthday Card For Her Women Girls Funny Unicorn Design Perfect For Sister & Friends
- Price
- £3.13
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 1y ago
Birthday Card. Rainbow Girl with Holographic/Rainbow Foil Design. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £3.08
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 1y ago
Trending
90-day click momentum
Magical Fairy Musical Birthday Card for Girls 3D Pop Up Greeting Card with Lights & Music Happy Birthday Card with Enchanted Forest Design for Girl Kids Birthday Gifts
- Price
- £8.81
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 4mo ago
K Pop Birthday Card for Girls Stay Golden Birthday Queen Korean Inspired K-POP Style Cute Trendy Card with Pink Envelope for Daughter Granddaughter Sister School Friend Niece #2079
- Price
- £2.86
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
BRIGHTSIDE BIRTHDAY GIRL CARD BIRTHDAY GIRLS JUST WANT TO HAVE FUN
- Price
- £1.94
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Piccadilly Greetings Modern Luxury Birthday Card Pastel balloons - 160 mm sq
- Price
- £2.85
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 2y ago
Claire Giles Greeting Cards Happy Birthday Girl Card with Pink Balloons
- Price
- £2.56
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 10y ago
Newest
by launch dateK Pop Birthday Card for Girls Stay Golden Birthday Queen Korean Inspired K-POP Style Cute Trendy Card with Pink Envelope for Daughter Granddaughter Sister School Friend Niece #2079
- Price
- £2.86
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
Magical Fairy Musical Birthday Card for Girls 3D Pop Up Greeting Card with Lights & Music Happy Birthday Card with Enchanted Forest Design for Girl Kids Birthday Gifts
- Price
- £8.81
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 4mo ago
Birthday Girl - Graffiti Style Happy Birthday Greetings Card - Full Colour Inside reads: Have an awesome day! - Includes Pink Envelope - Made in the UK (1 x Card)
- Price
- £3.04
- Rating
- 4.9/5
- Reviews
- 44
- Age
- 9mo ago
Birthday Card for Girl. Graffiti Design. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £3.08
- Rating
- 4.8/5
- Reviews
- 76
- Age
- 1y ago
Birthday Card. Rainbow Girl with Holographic/Rainbow Foil Design. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £3.08
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 falling
Sellers
35
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
45%
Top 20: 89%
Open market
23%
- Hallmark20%
- Danilo Promotions LTD16%
- UK Greetings13%
- Absolutely Yours12%
- PartiKraft10%
- LimaLima7%
Birthday Card Girl demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Birthday Card Girl search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- girls birthday cards56K/yr
- birthday card girl57K/yr
- girl birthday card39K/yr
- girls birthday card33K/yr
- birthday cards for girls25K/yr
- birthday card for girl19K/yr
- birthday girl card15K/yr
- birthday card for girls11K/yr
- birthday card for teenage girl7K/yr
- birthday card girls9K/yr
What reviews say buyers love and hate about Birthday Card Girl
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Very good quality cards”
“Great value for money”
“a unique design”
“Told that the colours were beautiful”
“Is a good big size measures 21cm by 15cm”
What buyers complain about
75% of reviews“Poor quality cards”
“I have to say the card is smaller than I was expecting”
“At £13.99 I know it is a little expensive”
“Has a birthday greeting at the front but the inside is completely blank”
“Didnt work /broken”
Birthday Card Girl return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Birthday Card Girl questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
