Birthday Card Girl

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months

320K

Growth, 90 days vs prior 90

+1.0%

Conversion, latest week

12.4%

Market size, estimated

£132Ka year

Peak month

September1.5× the quietest month

Top search term

girls birthday cards56K searches a year

Listings sell for £3.34 on average, from £1.25 to £12.18. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £3.34 that is £3K to £3K a year per listing.

Average price

£3.34under the $15 to $100 sweet spot

Price range

£1.25–£12.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

£3K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #1,286 within Cards & Card Stock. It carries 575 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

3.8%

Average rank

#1,286in Cards & Card Stock

Average rating

4.61 starsAmazon United Kingdom average 4.36 stars

Average reviews

575per listing

Listings tracked

35

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

27 months