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Bird Calendar 2026

Fail

Demand is soft, at -78.3% this quarter, so Bird Calendar 2026 is a Fail.

Flapen Score
26
26 / 100
Ranks 801 of 835 Stationery & Office Supplies niches · −21 vs the category median of 47
Market size
£15K/yr20K searches / yr
90-day growth
-78.3%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Bird Calendar 2026 against its category

The dotted line is the Stationery & Office Supplies average. Past it, Bird Calendar 2026 is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bird Calendar 2026 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bird Calendar 2026 20K times last year and spent an estimated £15K. All 3 brands take every click. Flapen scores it 26 out of 100, a Fail.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -78.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-78.3%
Conversion, latest week
10.3%
Market size, estimated
£15Ka year
Top search term
bird calendar 202612K searches a year

02 · Price

A sale here is worth £7.49.

Listings sell for £7.49 on average, from £5.70 to £8.43. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £7.49 that is £749 to £2K a year per listing.

Average price
£7.49under the $15 to $100 sweet spot
Price range
£5.70–£8.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£749–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 50.0% of listings are out of stock. The average listing ranks #447 within Calendars, Planners & Personal Organisers. It carries 153 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
50.0%
Average rank
#447in Calendars, Planners & Personal Organisers
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
153per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
18 months

Products

Top Bird Calendar 2026 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£6K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • ALLTRADE39%
  • Papa Prints37%
  • Stag Gallery24%

Demand

Bird Calendar 2026 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175125Prime Day '26FebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 11.0× · 6 of 12 months tracked

Search terms

Top Bird Calendar 2026 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bird calendar 202612K/yr
  • british birds calendar 20264K/yr
  • birds calendar 20264K/yr

Reviews and returns

What reviews say buyers love and hate about Bird Calendar 2026

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.07

Bigger than normal calendar

A bit smaller than expected

Paper Quality20%−0.08

Poor quality paper

Quality-Overall20%−0.06

Garbage

Print Quality20%−0.08

very badly printed

Love

Value For Money27%+1.34

Good value

Great value

great value for money

Advertised Vs Actual Product14%+1.03

As described

Just what I wanted

All good, as described

Writing Experience11%+0.84

Good quality calendar, lovely photos and enough room to write on for birthdays and daily appointments

Good space for writing

It has enough space for me to write birthdays etc

Size-Overall9%−0.07

good size

Great size for writing birthdays

Large enough panels for appointments

Color9%+0.23

Colourful and a good size

Nice and colourful with some lovely birds

Lovely colourful calendar

Return

0.7% Return rate 0% Fixable by listing

Quality-Overall100%▁▁█▁▁▁

Garbage

FAQ

Common Bird Calendar 2026 questions

Answered from the same tracked data.