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Binding Machine

Maybe

Products sell for $52.72 on average, inside the sweet spot. But demand is soft, at -13.8% this quarter, so Binding Machine is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 47
Market size
£168K/yr123K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
52%top-5 click share · 18 brands · 51 sellers

Flapen Score

Binding Machine against its category

The dotted line is the Stationery & Office Supplies average. Past it, Binding Machine is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Binding Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Binding Machine 123K times last year and spent an estimated £168K. The top 5 brands take 61% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £168K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
2.6%
Market size, estimated
£168Ka year
Peak month
January1.5× the quietest month
Top search term
binding machine41K searches a year

02 · Price

A sale here is worth £52.72.

Listings sell for £52.72 on average, from £14.03 to £158.02. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £52.72 that is £0 to £5K a year per listing.

Average price
£52.72inside the $15 to $100 sweet spot
Price range
£14.03–£158.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #35 within Office Supplies. It carries 550 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#35in Office Supplies
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
550per listing
Listings tracked
26

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Binding Machine products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 flat

Sellers

51

Est. top-5 brand share

61%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 93%

Open market

32%

  • MAKEASY18%
  • DASBET12%
  • Rayson11%
  • Pavo11%
  • FOSHISY8%
  • YOFAPA7%

Demand

Binding Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Binding Machine search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • binding machine41K/yr
  • wire binding machine12K/yr
  • book binding machine8K/yr
  • spiral binding machine9K/yr
  • comb binding machine8K/yr
  • binder machine8K/yr
  • spiral binder5K/yr
  • comb binder5K/yr
  • binding machines5K/yr
  • binding machine a44K/yr

Reviews and returns

What reviews say buyers love and hate about Binding Machine

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Quality-Overall”
3.6%of orders come back
“Not really the best product ever”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Binding Machine questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data