Binder

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £676K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

5.1%

Market size, estimated

£676Ka year

Peak month

September3.5× the quietest month

Top search term

binder269K searches a year

Listings sell for £9.64 on average, from £1.99 to £19.20. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £9.64 that is £14K to £19K a year per listing.

Average price

£9.64under the $15 to $100 sweet spot

Price range

£1.99–£19.20

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

£14K–£19K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #50 within Office Supplies. It carries 938 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

84%

Out of stock, average day

0.3%

Average rank

#50in Office Supplies

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

938per listing

Listings tracked

49

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

38 months