Best Friend Birthday Card
MaybeReturns run at only 0.1% of orders. But prices span $2.27–$7.49, mostly outside the sweet spot, so Best Friend Birthday Card is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 835 Stationery & Office Supplies niches · +8 vs the category median of 4755
- Market size
- £174K/yr526K searches / yr
- 90-day growth
- -1.5%search demand this quarter
- Competition
- 30%top-5 click share · 36 brands · 61 sellers
Flapen Score
Best Friend Birthday Card against its category
The dotted line is the Stationery & Office Supplies average. Past it, Best Friend Birthday Card is stronger. Inside it, weaker.
Market
The Best Friend Birthday Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Best Friend Birthday Card 526K times last year and spent an estimated £174K. The top 5 brands take 44% of clicks. Demand peaks in May–Jul. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
9.6% of searches ended in a purchase last week.
Shoppers searched for this 526K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £174K a year.
- Searches, last 12 months
- 526K
- Growth, 90 days vs prior 90
- -1.5%
- Conversion, latest week
- 9.6%
- Market size, estimated
- £174Ka year
- Peak month
- July2.5× the quietest month
- Top search term
- best friend birthday card171K searches a year
02 · Price
A sale here is worth £3.46.
Listings sell for £3.46 on average, from £2.27 to £7.49. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £3.46 that is £865 to £2K a year per listing.
- Average price
- £3.46under the $15 to $100 sweet spot
- Price range
- £2.27–£7.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £865–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,105 within Cards & Card Stock. It carries 637 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 97%
- Out of stock, average day
- 3.6%
- Average rank
- #1,105in Cards & Card Stock
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 637per listing
- Listings tracked
- 59
04 · Newcomers
Amazon counts 3 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Best Friend Birthday Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Printperfect friend birthday cards funny birthday cards for women happy birthday card for her Well Be Friends Until Were Old And Senile best friend or bestie gifts
- Price
- £3.36
- Rating
- 4.8/5
- Reviews
- 222
- Age
- 3y ago
Printperfect - Friend Birthday Card For Her - Female - Best Friend Birthday Card - Special Bestie Cards For Women
- Price
- £3.38
- Rating
- 4.8/5
- Reviews
- 162
- Age
- 1y ago
LimaLima Funny Best Friend Birthday Card for Women Friend with Humour Besties Are Like Big Knickers Design
- Price
- £3.33
- Rating
- 4.9/5
- Reviews
- 232
- Age
- 11mo ago
My Bestie Birthday Card - Best Friend Birthday Card - My Happy Place - My Free Therapist - My Partner in Crime - Funny Card for Best Friend
- Price
- £3.35
- Rating
- 4.7/5
- Reviews
- 155
- Age
- 1y ago
Best Friend Birthday Card Heartfelt Birthday Card for Best Friend Beautiful Greeting Card with Kraft Envelope for Women Bestie Sister Thoughtful Friendship Card Unique Birthday Gift Idea (Pink)
- Price
- £3.32
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 8mo ago
Trending
90-day click momentum
Mirelia Birthday Card for Friend Watercolour Purple Butterfly Design with Heartfelt Meaningful Wishes for Best Friend Female 20.5 x 13.5 cm with Envelope.
- Price
- £4.21
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3mo ago
Perfect Message Friend Gift Birthday Keyring Thinking of You Gift for Women (Tree of Life Keyring)
- Price
- £3.45
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 3mo ago
Birthday Card for Best Friend with Knitted Heart - Special Greeting Card for Women Unique Handmade-Look Design with Envelope (Friends)
- Price
- £3.94
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 7mo ago
Bestie Birthday Card for Female Friend - Pink Theme with Heart & Envelope Funny Best Friend Card for Girls Happy Birthday Card for Women Unique Birthday Gift for Bestie
- Price
- £3.34
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 9mo ago
Best Friend Birthday Card Heartfelt Birthday Card for Best Friend Beautiful Greeting Card with Kraft Envelope for Women Bestie Sister Thoughtful Friendship Card Unique Birthday Gift Idea (Pink)
- Price
- £3.32
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 8mo ago
Newest
by launch datePerfect Message Friend Gift Birthday Keyring Thinking of You Gift for Women (Tree of Life Keyring)
- Price
- £3.45
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 3mo ago
Mirelia Birthday Card for Friend Watercolour Purple Butterfly Design with Heartfelt Meaningful Wishes for Best Friend Female 20.5 x 13.5 cm with Envelope.
- Price
- £4.21
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3mo ago
Birthday Card for Best Friend with Knitted Heart - Special Greeting Card for Women Unique Handmade-Look Design with Envelope (Friends)
- Price
- £3.94
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 7mo ago
Friend Birthday Card - Perfect Keepsake Gift for Special Best Friend Bestie or Soul Sister - Female - Cards for Her Women - Includes Luxury Pink Envelope - Size 14cm
- Price
- £2.79
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 7mo ago
Best Friend Birthday Card Heartfelt Birthday Card for Best Friend Beautiful Greeting Card with Kraft Envelope for Women Bestie Sister Thoughtful Friendship Card Unique Birthday Gift Idea (Pink)
- Price
- £3.32
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
36 falling
Sellers
61
Top-5 brand share
44%
Top 20: 85%
Top-5 click share
30%
Top 20: 65%
Open market
52%
- Printperfect15%
- Old English Company9%
- LimaLima8%
- Nigel Quiney6%
- Arrow Gift Co5%
- Plorede4%
Demand
Best Friend Birthday Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul · busiest ÷ quietest = 2.5×
Search terms
Top Best Friend Birthday Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- best friend birthday card171K/yr
- special friend birthday card female141K/yr
- special friend birthday card41K/yr
- friend card27K/yr
- best friend card23K/yr
- best friend birthday card female20K/yr
- birthday card special friend female12K/yr
- birthday card best friend11K/yr
- birthday cards for women friendship9K/yr
- birthday card for best friend female9K/yr
Reviews and returns
What reviews say buyers love and hate about Best Friend Birthday Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Hoped card would be larger
very small
It has a very large
Poor quality card
Poor quality
Not quite the quality I was expecting for the price
a bit expensive
Expensive for what it is
Overpriced
contrary to the description
Picture deceiving
Blurred picture on cheap card
Was very upset envelope was not sticky at top for sealing up to send to my bestie friends birthdays
Love
Brilliant quality
Great Quality Card
Good quality cards
Excellent value
Excellent value for money
Good for the price
As advertised
As described
just as shown
Cute size
Good size
nice size, not too small
Beautiful design
The colours and design are so pretty and it is highlighted in areas with rose gold foiling
I am pleased with the design of this card
Return
0.1% Return rate 26% Fixable by listing
Poor quality card
Poor quality
Not quite the quality I was expecting for the price
Hoped card would be larger
very small
It has a very large
contrary to the description
Picture deceiving
Blurred picture on cheap card
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Best Friend Birthday Card questions
Answered from the same tracked data.