Best Friend Birthday Card

Shoppers searched for this 526K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £174K a year.

Searches, last 12 months

526K

Growth, 90 days vs prior 90

-1.5%

Conversion, latest week

9.6%

Market size, estimated

£174Ka year

Peak month

July2.5× the quietest month

Top search term

best friend birthday card171K searches a year

Listings sell for £3.46 on average, from £2.27 to £7.49. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £3.46 that is £865 to £2K a year per listing.

Average price

£3.46under the $15 to $100 sweet spot

Price range

£2.27–£7.49

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

£865–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,105 within Cards & Card Stock. It carries 637 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

97%

Out of stock, average day

3.6%

Average rank

#1,105in Cards & Card Stock

Average rating

4.68 starsAmazon United Kingdom average 4.36 stars

Average reviews

637per listing

Listings tracked

59

15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

3Amazon's first-year sales bar

Average brand age

27 months