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Barcode Scanner

Fail

The top 5 brands take 98% of clicks, so Barcode Scanner is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£132K/yr116K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
55%top-5 click share · 7 brands · 14 sellers

Flapen Score

Barcode Scanner against its category

The dotted line is the Stationery & Office Supplies average. Past it, Barcode Scanner is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barcode Scanner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Barcode Scanner 116K times last year and spent an estimated £132K. The top 5 brands take 98% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
4.1%
Market size, estimated
£132Ka year
Peak month
January1.2× the quietest month
Top search term
barcode scanner49K searches a year

02 · Price

A sale here is worth £27.99.

Listings sell for £27.99 on average, from £9.80 to £58.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £27.99 that is £3K to £7K a year per listing.

Average price
£27.99inside the $15 to $100 sweet spot
Price range
£9.80–£58.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #23 within Office Electronics. It carries 1,075 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#23in Office Electronics
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,075per listing
Listings tracked
29

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Barcode Scanner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

14

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

1%

  • Tera42%
  • Eyoyo23%
  • NETUM19%
  • NetumScan10%
  • Inateck4%
  • MUMUQ2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Barcode Scanner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Barcode Scanner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barcode scanner49K/yr
  • qr code scanner13K/yr
  • wireless barcode scanner8K/yr
  • bluetooth barcode scanner5K/yr
  • barcode scanners6K/yr
  • barcode scanner wireless5K/yr
  • usb barcode scanner5K/yr
  • qr scanner4K/yr
  • 2d barcode scanner4K/yr
  • book scanner for personal library2K/yr

Reviews and returns

What reviews say buyers love and hate about Barcode Scanner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability42%−0.40

Literally broke within 3 months now wont scan anything tried factory resetting and nothing

Wont last

Worked for a week and is now dead

Connectivity-Overall17%−0.11

Initially disappointed as the Bluetooth connection was seen to connect

disconnect in my settings

Quality-Overall14%+0.27

Cheap

Poor product

Compatibility-Overall6%

Does NOT work with square

Love

Ease Of Use20%+1.01

easy to use

So easy to use and set up

Simple, easy and no wires

Quality-Overall13%+0.27

Well made item

excellent product

It is good quality

Value For Money12%+0.36

Good value and works well

Worth the price

It was worth every penny

Assembly/Installation11%+0.78

Easy to use and configure

Easy to setup

So easy to use and set up

Efficiency11%+0.78

These do the job very well and consistently

Efficient

Works very well

Return

1.9% Return rate 5% Fixable by listing

Functionality-Overall39%▆▄▄▆▅█
Compatibility-Overall25%▅▇▄█▅▆

Does NOT work with square

Connectivity-Overall12%▄▇█▃▆▅

Initially disappointed as the Bluetooth connection was seen to connect

disconnect in my settings

Defective Material/Parts4%█▆▂▁▃▂
Size-Overall3%▁▃█▂▁▁

FAQ

Common Barcode Scanner questions

Answered from the same tracked data.