Banner
MaybeReturns run at only 0.4% of orders. But shoppers spend only $69K a year here, so Banner is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 835 Stationery & Office Supplies niches · +8 vs the category median of 4755
- Market size
- £69K/yr161K searches / yr
- 90-day growth
- +32.3%search demand this quarter
- Competition
- 62%top-5 click share · 16 brands · 19 sellers
Flapen Score
Banner against its category
The dotted line is the Stationery & Office Supplies average. Past it, Banner is stronger. Inside it, weaker.
Market
The Banner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Banner 161K times last year and spent an estimated £69K. The top 5 brands take 70% of clicks. Demand peaks in May. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 161K
- Growth, 90 days vs prior 90
- +32.3%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £69Ka year
- Peak month
- May2.0× the quietest month
- Top search term
- banner48K searches a year
02 · Price
A sale here is worth £16.77.
Listings sell for £16.77 on average, from £5.34 to £55.66. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £16.77 that is £0 to £2K a year per listing.
- Average price
- £16.77inside the $15 to $100 sweet spot
- Price range
- £5.34–£55.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #517 within Office Supplies. It carries 178 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 27%
- Out of stock, average day
- 2.7%
- Average rank
- #517in Office Supplies
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 178per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Banner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Personalised and Customised Banner | Free Artwork Design | Heavy Duty PVC Vinyl | Perfect for Indoor/Outdoor use
- Price
- £23.61
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 1y ago

Personalised Banner Custom Poster Personalised Birthday Event Banners and Signs Personalised Backdrop Custom Birthday Banner Personalised Posters Large Custom Flags Large Business Banners Last Long
- Price
- £27.27
- Rating
- 4.6/5
- Reviews
- 198
- Age
- 1y ago

Personalised Banners for Event Banners and Signs Personalised Customised Banner Personalised PVC Vinyl Banner Perfect for Indoor Outdoor Use
- Price
- £15.49
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 5mo ago

Hippowarehouse Personalised Banner Shop 5ft x 2ft Custom Image Name Any Text Business Decoration Gig Music Venue Sale Sign
- Price
- £10.17
- Rating
- 3.7/5
- Reviews
- 179
- Age
- 3y ago

Blank Banner 6 x 2ft Paintable Large Blank Plain Banner White Solid Color Flag Banners with 6m Rope for Party DIY Decoration
- Price
- £5.34
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 11mo ago
Trending
90-day click momentum
Personalised PVC Banner Custom Printed Indoor Outdoor Weatherproof Vinyl Sign with Photo Logo Text - Straight Cut Eyelets or Hemmed with Eyelets - Business Pub Party Wedding Event
- Price
- £18.79
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 4mo ago

116 Custom Banners with Sparkling Letters DIY Personalized and Reusable Birthday Welcome Home Wedding Party Decoration (Royal blue)
- Price
- £7.60
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 7mo ago

Personalised Banners for Event Banners and Signs Personalised Customised Banner Personalised PVC Vinyl Banner Perfect for Indoor Outdoor Use
- Price
- £15.49
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 5mo ago

Blank Banner 6 x 2ft Paintable Large Blank Plain Banner White Solid Color Flag Banners with 6m Rope for Party DIY Decoration
- Price
- £5.34
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 11mo ago

116 Custom Banners with Sparkling Letters DIY Personalized and Reusable Birthday Welcome Home Wedding Party Decoration (Rose gold)
- Price
- £7.67
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 9mo ago
Newest
by launch date
Personalised PVC Banner Custom Printed Indoor Outdoor Weatherproof Vinyl Sign with Photo Logo Text - Straight Cut Eyelets or Hemmed with Eyelets - Business Pub Party Wedding Event
- Price
- £18.79
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 4mo ago

Personalised Banners for Event Banners and Signs Personalised Customised Banner Personalised PVC Vinyl Banner Perfect for Indoor Outdoor Use
- Price
- £15.49
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 5mo ago

116 Custom Banners with Sparkling Letters DIY Personalized and Reusable Birthday Welcome Home Wedding Party Decoration (Royal blue)
- Price
- £7.60
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 7mo ago

Personalised birthday banner Photo 2ftx6ft fabic Black Blue Pink party custom poster decoration celebration anniversary woman man boy girl children kids gift-18th 20th 30th 40th 50th 60th 70th name
- Price
- £8.88
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 8mo ago

116 Custom Banners with Sparkling Letters DIY Personalized and Reusable Birthday Welcome Home Wedding Party Decoration (Rose gold)
- Price
- £7.67
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
19
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
62%
Top 20: 98%
Open market
25%
- Generic24%
- Eliphs17%
- Papa Prints13%
- Hippowarehouse10%
- Star Online7%
- YYTOL5%
Demand
Banner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.0×
Search terms
Top Banner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- banner48K/yr
- banners and signs personalised28K/yr
- custom banner32K/yr
- banners23K/yr
- personalised banners for event11K/yr
- customised banner8K/yr
- make your own banner6K/yr
- banners and signs5K/yr
Reviews and returns
What reviews say buyers love and hate about Banner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the size is completely wrong
Very large
To small
Poor quality
the quality of their products is unreliable
I was wary at first when ordering incase the quality wasnt good enough
Wrong colour
the colours are really faded
I did wonder if my logo colours would be too dark
This is a paper banner not vinyl
Hardware is flimsy
This was not vinyl
Complete waste of money
£50 was wasted
Love
Amazing quality
good quality and very vibrant
The quality is absolutely fantastic — the colours are vibrant
Good price
Excellent value
worth the money
As described
Exactly as I ordered
Exactly what I wanted
Excellent design to personalise which I did
Excellent Design
Easy to design
The sizes are accurate
Good size
they are big well worth the money excellent thanks
Return
0.4% Return rate 43% Fixable by listing
Poor quality
the quality of their products is unreliable
I was wary at first when ordering incase the quality wasnt good enough
the size is completely wrong
Very large
To small
Not size advertised dont bother
not the number of letters stated
Wrong colour
the colours are really faded
I did wonder if my logo colours would be too dark
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Banner questions
Answered from the same tracked data.









