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Banner

Maybe

An estimated 0.4% of orders come back. But shoppers spend an estimated $69K a year here, so Banner is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 835 Stationery & Office Supplies niches · +8 vs the category median of 47
Market size
£69K/yr161K searches / yr
90-day growth
+32.3%search demand this quarter
Competition
62%top-5 click share · 16 brands · 19 sellers

Flapen Score

Banner against its category

The dotted line is the Stationery & Office Supplies average. Past it, Banner is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Banner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Banner 161K times last year and spent an estimated £69K. The top 5 brands take 70% of clicks. Demand peaks in May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+32.3%
Conversion, latest week
2.5%
Market size, estimated
£69Ka year
Peak month
May2.0× the quietest month
Top search term
banner48K searches a year

02 · Price

A sale here is worth £16.77.

Listings sell for £16.77 on average, from £5.34 to £55.66. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £16.77 that is £0 to £2K a year per listing.

Average price
£16.77inside the $15 to $100 sweet spot
Price range
£5.34–£55.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #517 within Office Supplies. It carries 178 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
27%
Out of stock, average day
2.7%
Average rank
#517in Office Supplies
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
178per listing
Listings tracked
22

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Banner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

19

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 98%

Open market

25%

  • Generic24%
  • Eliphs17%
  • Papa Prints13%
  • Hippowarehouse10%
  • Star Online7%
  • YYTOL5%

Demand

Banner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 2.0×

Search terms

Top Banner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • banner48K/yr
  • banners and signs personalised28K/yr
  • custom banner32K/yr
  • banners23K/yr
  • personalised banners for event11K/yr
  • customised banner8K/yr
  • make your own banner6K/yr
  • banners and signs5K/yr

Reviews and returns

What reviews say buyers love and hate about Banner

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
0.4%of orders come back
“the size is completely wrong”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Banner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data