back to school stationery set
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Great+70.1%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,007.68avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.32avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£2.53–£18.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£68K£68K/yr · 251K searches
According to Flapen's Amazon United Kingdom niche tracking, back to school stationery set is a £68K/yr Amazon United Kingdom market (251K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
back to school stationery set market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £93K–£117K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 6.5%
- Avg brand age
- 32 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
80
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
19%
- Helix56%
- Paper Mate9%
- STAEDTLER5%
- OBYJCA4%
- CALCUSO4%
- Linex3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +70.1% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 9.7×
Top back to school stationery set search terms
- secondary school stationery set28K/yr
- filled pencil case26K/yr
- pencil case set26K/yr
- high school stationery set13K/yr
- back to school stationery set34K/yr
- stationery set for boys19K/yr
- boys stationery set19K/yr
- pencil case with stationary9K/yr
- school pencil case set7K/yr
- helix oxford8K/yr
Top back to school stationery set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Helix Oxford Complete Back to School Stationery Set - Comprehensive Helix Oxford school supplies set including Maths Set Pens Ruler Scientific Calculator & More - Ideal for High School or College
Helix£18.534.6★745 rev
Helix Oxford Complete Stationery Set in 13.5 inch Pencil Case
Helix£5.234.7★1,781 rev
Paper Mate & Sharpie Pens Set | Stationery Supplies | Ballpoint PensHighlightersMechanical Pencils & Correction Tape | Perfect for School & Office | 26 Count
Paper Mate£8.174.7★3,544 rev
STAEDTLER 60 BK-4 Noris Office Set - Assorted Stationery Pack with 3 Graphite Pencils 2 Pens Highlighter Eraser & Sharpener
STAEDTLER£2.534.6★1,874 rev
Helix Oxford Blazer Buddy Essential Stationery Set with Compact Clear Pencil Case Fits in School Blazer Pocket 981805
Helix£3.294.7★1,361 rev
Newest
by launch date
26 Pcs Back To School Stationery Set Clear Pencil Case And Stationery
PEAKTOP£6.513 rev
Focxoio 146PCS Aesthetic Stationery Supplies with Pen Case & Notebook 12 Pastel Highlighters 3 Erasable Pens 5 Multicolor Pen 5 Gel Pen 9 Mechanical Pencil Stationery Set for Students School Supplies
Focxoio£16.5368 rev
ESSALOO Pencil Case with Stationery Included Pencil Case Set & School Stationary Supplies School Stationery Set with 12 Highlighters 5 Gel Pens & 4 Erasable Pens Sticky Notes & A7 Notebook Black
ESSALOO£12.34154 rev
Candcamp 20 Pcs Stationery Set Back to School Pencil Case with Stationery
Candcamp£7.3516 rev
YIBONIKA 80 PCS Aesthetic Stationery Supplies with Pink Pencil Case & Notebook 12 Pastel Highlighters 6 Colour Pens 5 Black Pens 6 Mechanical Pencils Stationery Set for School Office
YIBONIKA£15.51120 rev
Trending
90-day click momentum
15-Piece Professional Maths Set & Geometry Sets for Secondary School Compass Maths Protractor and Compass Set Premium Zipper Case in 6 Colours
CALCUSO£8.594.4★
26 Pcs Back To School Stationery Set Clear Pencil Case And Stationery
PEAKTOP£6.515.0★
KAPEK Scientific Calculator + Math Set for Schools | 2-Line Display | 10-Piece Geometry Set | Ruler Compass Protractor | 240+ Integrated Functions | GCSE Math Bundle | Black
KAPEK£13.484.5★
ESSALOO Pencil Case with Stationery Included Pencil Case Set & School Stationary Supplies School Stationery Set with 12 Highlighters 5 Gel Pens & 4 Erasable Pens Sticky Notes & A7 Notebook Black
ESSALOO£12.344.5★
Amazon Basics 10-Piece Maths Kit - Includes Compasses Lead Rubber Sharpener Protractor Triangles Ruler and Carrying Box
Amazon Basics£3.724.5★
What buyers say about back to school stationery set
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent selection of quality kit”
“Great for the price”
“exactly as required”
“Big enough to put the calculator inside”
“perfect amount of everything”
“Great exam pack for GSCES”
“Durable for normal use”
“Useful”
“Sturdy looking set”
“don't smudge”
What buyers complain about
“Misinformation about quality”
“Will break”
“The case is on the very large size”
“erasable it is a bit expensive”
“pencil won't grip firmly”
“Handy little kit, there were no instructions or user manual with the calculator & the QR code on the box doesnt actually lead to a manual either, other than that it looks pretty good & sturdy”
“The mechanical pencils don't work brilliantly”
Top return reasons
Common questions
- Is back to school stationery set profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +70.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the back to school stationery set niche?
- 16 brands and 80 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in back to school stationery set?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.2%.
- When does demand for back to school stationery set peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 9.7× the quietest.
- What does it cost to enter the back to school stationery set niche?
- Listings span £2.53–£18.68; the average listing price is £9.32 (sweet spot $15–$100). The average incumbent carries 2,008 reviews — the moat a new listing must climb.