Back to School Stationery Set
FailShoppers spend only $68K a year here, so Back to School Stationery Set is a Fail.
- Flapen Score
- 44 / 100Ranks 489 of 835 Stationery & Office Supplies niches · −3 vs the category median of 4744
- Market size
- £68K/yr251K searches / yr
- 90-day growth
- +70.1%search demand this quarter
- Competition
- 66%top-5 click share · 16 brands · 80 sellers
Flapen Score
Back to School Stationery Set against its category
The dotted line is the Stationery & Office Supplies average. Past it, Back to School Stationery Set is stronger. Inside it, weaker.
Market
The Back to School Stationery Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Back to School Stationery Set 251K times last year and spent an estimated £68K. The top 5 brands take 78% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 44 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +70.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 251K
- Growth, 90 days vs prior 90
- +70.1%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £68Ka year
- Peak month
- August9.7× the quietest month
- Top search term
- secondary school stationery set28K searches a year
02 · Price
A sale here is worth £9.32.
Listings sell for £9.32 on average, from £2.53 to £18.68. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.32 that is £2K to £5K a year per listing.
- Average price
- £9.32under the $15 to $100 sweet spot
- Price range
- £2.53–£18.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #53 within Office Supplies. It carries 2,008 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 6.5%
- Average rank
- #53in Office Supplies
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,008per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Back to School Stationery Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Helix Oxford Complete Back to School Stationery Set - Comprehensive Helix Oxford school supplies set including Maths Set Pens Ruler Scientific Calculator & More - Ideal for High School or College
- Price
- £18.53
- Rating
- 4.6/5
- Reviews
- 745
- Age
- 5y ago
Helix Oxford Complete Stationery Set in 13.5 inch Pencil Case
- Price
- £5.23
- Rating
- 4.7/5
- Reviews
- 1,781
- Age
- 10y ago
Paper Mate & Sharpie Pens Set | Stationery Supplies | Ballpoint PensHighlightersMechanical Pencils & Correction Tape | Perfect for School & Office | 26 Count
- Price
- £8.17
- Rating
- 4.7/5
- Reviews
- 3,544
- Age
- 4y ago
STAEDTLER 60 BK-4 Noris Office Set - Assorted Stationery Pack with 3 Graphite Pencils 2 Pens Highlighter Eraser & Sharpener
- Price
- £2.53
- Rating
- 4.6/5
- Reviews
- 1,874
- Age
- 9y ago
Helix Oxford Blazer Buddy Essential Stationery Set with Compact Clear Pencil Case Fits in School Blazer Pocket 981805
- Price
- £3.29
- Rating
- 4.7/5
- Reviews
- 1,361
- Age
- 5y ago
Trending
90-day click momentum
15-Piece Professional Maths Set & Geometry Sets for Secondary School Compass Maths Protractor and Compass Set Premium Zipper Case in 6 Colours
- Price
- £8.59
- Rating
- 4.4/5
- Reviews
- 3,134
- Age
- 1y ago
26 Pcs Back To School Stationery Set Clear Pencil Case And Stationery
- Price
- £6.51
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago
KAPEK Scientific Calculator + Math Set for Schools | 2-Line Display | 10-Piece Geometry Set | Ruler Compass Protractor | 240+ Integrated Functions | GCSE Math Bundle | Black
- Price
- £13.48
- Rating
- 4.5/5
- Reviews
- 2,428
- Age
- 7y ago
ESSALOO Pencil Case with Stationery Included Pencil Case Set & School Stationary Supplies School Stationery Set with 12 Highlighters 5 Gel Pens & 4 Erasable Pens Sticky Notes & A7 Notebook Black
- Price
- £12.34
- Rating
- 4.5/5
- Reviews
- 154
- Age
- 1y ago
Amazon Basics 10-Piece Maths Kit - Includes Compasses Lead Rubber Sharpener Protractor Triangles Ruler and Carrying Box
- Price
- £3.72
- Rating
- 4.5/5
- Reviews
- 2,547
- Age
- 5y ago
Newest
by launch date26 Pcs Back To School Stationery Set Clear Pencil Case And Stationery
- Price
- £6.51
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago
Focxoio 146PCS Aesthetic Stationery Supplies with Pen Case & Notebook 12 Pastel Highlighters 3 Erasable Pens 5 Multicolor Pen 5 Gel Pen 9 Mechanical Pencil Stationery Set for Students School Supplies
- Price
- £16.53
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 1y ago
ESSALOO Pencil Case with Stationery Included Pencil Case Set & School Stationary Supplies School Stationery Set with 12 Highlighters 5 Gel Pens & 4 Erasable Pens Sticky Notes & A7 Notebook Black
- Price
- £12.34
- Rating
- 4.5/5
- Reviews
- 154
- Age
- 1y ago
Candcamp 20 Pcs Stationery Set Back to School Pencil Case with Stationery
- Price
- £7.35
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago
YIBONIKA 80 PCS Aesthetic Stationery Supplies with Pink Pencil Case & Notebook 12 Pastel Highlighters 6 Colour Pens 5 Black Pens 6 Mechanical Pencils Stationery Set for School Office
- Price
- £15.51
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
80
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
19%
- Helix56%
- Paper Mate9%
- STAEDTLER5%
- OBYJCA4%
- CALCUSO4%
- Linex3%
Demand
Back to School Stationery Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 9.7×
Search terms
Top Back to School Stationery Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- secondary school stationery set28K/yr
- filled pencil case26K/yr
- pencil case set26K/yr
- high school stationery set13K/yr
- back to school stationery set34K/yr
- stationery set for boys19K/yr
- boys stationery set19K/yr
- pencil case with stationary9K/yr
- school pencil case set7K/yr
- helix oxford8K/yr
Reviews and returns
What reviews say buyers love and hate about Back to School Stationery Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Misinformation about quality
Not what I expected at all very cheap
Cheaply made and no refund
Will break
it soon broke
Didnt last long
The case is on the very large size
Unfortunately it is not fit for purpose though
its too large
erasable it is a bit expensive
Not what I expected at all very cheap
pencil won't grip firmly
Love
Excellent selection of quality kit
Good quality it's nice that it comes in a decent case as well
Amazing quality
Great for the price
Value for the money
Excellent value for money
exactly as required
Exactly as advertised
Exactly as described
Big enough to put the calculator inside
Good size
I love the fact it all fits perfectly into the tin
perfect amount of everything
Brilliant a got all the bits and pieces needed
So many items
Return
0.2% Return rate 37% Fixable by listing
The case is on the very large size
Unfortunately it is not fit for purpose though
its too large
The mechanical pencils don't work brilliantly
Misinformation about quality
Not what I expected at all very cheap
Cheaply made and no refund
erasable it is a bit expensive
Not what I expected at all very cheap
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Back to School Stationery Set questions
Answered from the same tracked data.