Back to School

Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +167.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months

353K

Growth, 90 days vs prior 90

+167.9%

Conversion, latest week

1.9%

Market size, estimated

£48Ka year

Peak month

August20.4× the quietest month

Top search term

back to school144K searches a year

Listings sell for £7.09 on average, from £2.05 to £18.53. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £7.09 that is £5K to £7K a year per listing.

Average price

£7.09under the $15 to $100 sweet spot

Price range

£2.05–£18.53

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

£5K–£7K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Office Supplies. It carries 3,503 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#40in Office Supplies

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,503per listing

Listings tracked

17

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months