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Baby Wrapping Paper

Maybe

Returns run at only 0.3% of orders. But prices span $1.87–$11.72, mostly outside the sweet spot, so Baby Wrapping Paper is a Maybe.

Flapen Score
53
53 / 100
Top 23% of 835 Stationery & Office Supplies niches · +6 vs the category median of 47
Market size
£72K/yr169K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
33%top-5 click share · 26 brands · 37 sellers

Flapen Score

Baby Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Baby Wrapping Paper is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Wrapping Paper 169K times last year and spent an estimated £72K. The top 5 brands take 48% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
8.0%
Market size, estimated
£72Ka year
Top search term
baby wrapping paper40K searches a year

02 · Price

A sale here is worth £5.35.

Listings sell for £5.35 on average, from £1.87 to £11.72. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £5.35 that is £1K to £3K a year per listing.

Average price
£5.35under the $15 to $100 sweet spot
Price range
£1.87–£11.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #697 within Paper. It carries 176 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
93%
Out of stock, average day
11.7%
Average rank
#697in Paper
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
176per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Baby Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 flat

Sellers

37

Top-5 brand share

48%

Top 20: 96%

Top-5 click share

33%

Top 20: 75%

Open market

46%

  • RUSPEPA12%
  • Abacus10%
  • Volsha10%
  • Simon Elvin9%
  • Dyefor6%
  • deleco6%

Demand

Baby Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 6 of 12 months tracked

Search terms

Top Baby Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby wrapping paper40K/yr
  • baby shower wrapping paper29K/yr
  • baby boy wrapping paper27K/yr
  • baby girl wrapping paper23K/yr
  • new baby wrapping paper14K/yr
  • baby wrapping paper roll7K/yr
  • baby shower wrapping paper boy6K/yr
  • baby girl wrapping paper newborn5K/yr
  • baby shower wrapping paper girl6K/yr
  • baby gift wrap5K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%−0.13

really expensive for the size/amount you get

Expensive

Overpriced

Size-Overall15%−0.09

small in size needed to get more

Smaller roll than expected

Smaller than an original xmas wrapping paper

Gifting Purpose10%−0.07

No gift tags

Quality-Overall10%+3.25

Poor quality

Thickness6%+0.14

perhaps a little too thick.

It's noticeably thicker than most wrapping paper

Love

Quality-Overall43%+3.25

Good quality comes with matching gift tag

Gives gifts a real feeling of quality

Excellent quality

Paper Quality16%+0.64

Lovely paper, very thick

Lovely paper

I love this cute wrapping paper

Design-Overall11%+0.53

The design is beautiful

Cute design

The designs are adorable

Value For Money9%−0.13

so you definitely get your moneys worth

Worth every penny

Excellent value for money

Gifting Purpose5%−0.07

It looks thoughtful and premium, making the gifts feel even more special

still looked fantastic once wrapped around the gifts

The designs are adorable, with lovely pink colours, teddy bears, hot air balloons and sweet baby-themed details that make gifts look extra special

Return

0.3% Return rate 69% Fixable by listing

Size-Overall58%▅▆▅█▄▅

small in size needed to get more

Smaller roll than expected

Smaller than an original xmas wrapping paper

Value For Money9%▁▁▄▁█▁

really expensive for the size/amount you get

Expensive

Overpriced

Thin7%▁▁▆▁▇█
Advertised Vs Actual Product7%▁▁█▁▅▁
Quality-Overall4%█▁▁▁▂▅

Poor quality

FAQ

Common Baby Wrapping Paper questions

Answered from the same tracked data.