Baby Shower Card
MaybeAn estimated 0.1% of orders come back. But prices span $1.82–$5.91, mostly outside the sweet spot, so Baby Shower Card is a Maybe.
- Flapen Score
- 54 / 100Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 4754
- Market size
- £79K/yr217K searches / yr
- 90-day growth
- +10.5%search demand this quarter
- Competition
- 38%top-5 click share · 25 brands · 44 sellers
Flapen Score
Baby Shower Card against its category
The dotted line is the Stationery & Office Supplies average. Past it, Baby Shower Card is stronger. Inside it, weaker.
Market
The Baby Shower Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Shower Card 217K times last year and spent an estimated £79K. The top 5 brands take 58% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 11.1% of those searches ended in a purchase.
Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 217K
- Growth, 90 days vs prior 90
- +10.5%
- Conversion, latest week
- 11.1%
- Market size, estimated
- £79Ka year
- Peak month
- February3.1× the quietest month
- Top search term
- baby shower card168K searches a year
02 · Price
A sale here is worth £3.26.
Listings sell for £3.26 on average, from £1.82 to £5.91. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £3.26 that is £815 to £2K a year per listing.
- Average price
- £3.26under the $15 to $100 sweet spot
- Price range
- £1.82–£5.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £815–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #1,601 within Cards & Card Stock. It carries 42 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 98%
- Out of stock, average day
- 3.3%
- Average rank
- #1,601in Cards & Card Stock
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 42per listing
- Listings tracked
- 44
04 · Newcomers
0 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Baby Shower Card products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Baby Shower Card - Unisex Design - Size: 7.5 x 5.25 BSb
- Price
- £2.84
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 2y ago

LimaLima Baby Shower Card For Boy Or Girl For Mummy To Be Cute Congratulations Design
- Price
- £2.17
- Rating
- 3.8/5
- Reviews
- 2
- Age
- 5mo ago

Old English Co. Baby Shower Card - Wonderful Mummy To Be Card - Congratulations New born Expecting Gift - Well Done Amazing News Baby Boy or Baby Girl Card | Blank Inside Envelope
- Price
- £3.34
- Rating
- 4.9/5
- Reviews
- 62
- Age
- 2y ago

Beau Willows Shits & Giggles Baby Card Baby Shower Card Card for New Mum Card for New Baby Mummy To Be Arrival Card Pregnancy Card
- Price
- £3.40
- Rating
- 4.8/5
- Reviews
- 113
- Age
- 2y ago

UK Greetings | Baby Shower Card | Elephant | With Envelope
- Price
- £3.01
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 1y ago
Trending
estimated 90-day click momentum
New Baby Shower Card For Mum - Celestial Watercolor Design - Stars Clouds Moon Rainbow Illustration - Warm Wishes For Mummy To Be - Blank Inside With Envelope
- Price
- £2.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Tayenura Baby Shower Card for Mummy to Be with Cute Watercolour Baby Items Circle Design Stylish Set with Kraft Envelope and Embossed Seal Sticker Thoughtful New Baby Gift (round frame)
- Price
- £3.29
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Baby Shower Greeting Card with Cute Elephant and Pink Balloons 15x15 cm 300gsm Card Kraft Envelope Included
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago

LimaLima Baby Shower Card For Boy Or Girl For Mummy To Be Cute Congratulations Design
- Price
- £2.17
- Rating
- 3.8/5
- Reviews
- 2
- Age
- 5mo ago

SWEETZER & ORANGE Baby Shower Card with Gold Foil Gender Neutral Baby Shower Greeting for Boy or Girl 5x7 Congratulations Card with Envelope & Gold Sticker 300gsm Cardstock
- Price
- £1.82
- Rating
- 4.8/5
- Reviews
- 275
- Age
- 1y ago
Newest
by launch date
New Baby Shower Card For Mum - Celestial Watercolor Design - Stars Clouds Moon Rainbow Illustration - Warm Wishes For Mummy To Be - Blank Inside With Envelope
- Price
- £2.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Tayenura Baby Shower Card for Mummy to Be with Cute Watercolour Baby Items Circle Design Stylish Set with Kraft Envelope and Embossed Seal Sticker Thoughtful New Baby Gift (round frame)
- Price
- £3.29
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Baby Shower Greeting Card with Cute Elephant and Pink Balloons 15x15 cm 300gsm Card Kraft Envelope Included
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago

LimaLima Baby Shower Card For Boy Or Girl For Mummy To Be Cute Congratulations Design
- Price
- £2.17
- Rating
- 3.8/5
- Reviews
- 2
- Age
- 5mo ago

UK Greetings | Baby Shower Card | Elephant | With Envelope
- Price
- £3.01
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
25 falling
Sellers
44
Est. top-5 brand share
58%
Top 20: 97%
Est. top-5 click share
38%
Top 20: 81%
Open market
36%
- Old English Company20%
- Bluebellinda12%
- LimaLima10%
- YOOZENA9%
- Beau Willows8%
- Piccadilly Greetings6%
Demand
Baby Shower Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 3.1×
Search terms
Top Baby Shower Card search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby shower card168K/yr
- baby shower cards20K/yr
- baby shower card girl12K/yr
- baby shower card boy11K/yr
- baby shower cards for parents to be6K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Shower Card
We read the reviews and the return reasons for every product selling here.
“expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Shower Card questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









