Baby Shower Card
MaybeReturns run at only 0.1% of orders. But prices span $1.82–$5.91, mostly outside the sweet spot, so Baby Shower Card is a Maybe.
- Flapen Score
- 54 / 100Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 4754
- Market size
- £79K/yr217K searches / yr
- 90-day growth
- +10.5%search demand this quarter
- Competition
- 38%top-5 click share · 25 brands · 44 sellers
Flapen Score
Baby Shower Card against its category
The dotted line is the Stationery & Office Supplies average. Past it, Baby Shower Card is stronger. Inside it, weaker.
Market
The Baby Shower Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Shower Card 217K times last year and spent an estimated £79K. The top 5 brands take 58% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
11.1% of searches ended in a purchase last week.
Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 217K
- Growth, 90 days vs prior 90
- +10.5%
- Conversion, latest week
- 11.1%
- Market size, estimated
- £79Ka year
- Peak month
- February3.1× the quietest month
- Top search term
- baby shower card168K searches a year
02 · Price
A sale here is worth £3.26.
Listings sell for £3.26 on average, from £1.82 to £5.91. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £3.26 that is £815 to £2K a year per listing.
- Average price
- £3.26under the $15 to $100 sweet spot
- Price range
- £1.82–£5.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £815–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #1,601 within Cards & Card Stock. It carries 42 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 98%
- Out of stock, average day
- 3.3%
- Average rank
- #1,601in Cards & Card Stock
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 42per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 0 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Baby Shower Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Baby Shower Card - Unisex Design - Size: 7.5 x 5.25 BSb
- Price
- £2.84
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 2y ago

LimaLima Baby Shower Card For Boy Or Girl For Mummy To Be Cute Congratulations Design
- Price
- £2.17
- Rating
- 3.8/5
- Reviews
- 2
- Age
- 5mo ago

Old English Co. Baby Shower Card - Wonderful Mummy To Be Card - Congratulations New born Expecting Gift - Well Done Amazing News Baby Boy or Baby Girl Card | Blank Inside Envelope
- Price
- £3.34
- Rating
- 4.9/5
- Reviews
- 62
- Age
- 2y ago

Beau Willows Shits & Giggles Baby Card Baby Shower Card Card for New Mum Card for New Baby Mummy To Be Arrival Card Pregnancy Card
- Price
- £3.40
- Rating
- 4.8/5
- Reviews
- 113
- Age
- 2y ago

UK Greetings | Baby Shower Card | Elephant | With Envelope
- Price
- £3.01
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 1y ago
Trending
90-day click momentum
New Baby Shower Card For Mum - Celestial Watercolor Design - Stars Clouds Moon Rainbow Illustration - Warm Wishes For Mummy To Be - Blank Inside With Envelope
- Price
- £2.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Tayenura Baby Shower Card for Mummy to Be with Cute Watercolour Baby Items Circle Design Stylish Set with Kraft Envelope and Embossed Seal Sticker Thoughtful New Baby Gift (round frame)
- Price
- £3.29
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Baby Shower Greeting Card with Cute Elephant and Pink Balloons 15x15 cm 300gsm Card Kraft Envelope Included
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago

LimaLima Baby Shower Card For Boy Or Girl For Mummy To Be Cute Congratulations Design
- Price
- £2.17
- Rating
- 3.8/5
- Reviews
- 2
- Age
- 5mo ago

SWEETZER & ORANGE Baby Shower Card with Gold Foil Gender Neutral Baby Shower Greeting for Boy or Girl 5x7 Congratulations Card with Envelope & Gold Sticker 300gsm Cardstock
- Price
- £1.82
- Rating
- 4.8/5
- Reviews
- 275
- Age
- 1y ago
Newest
by launch date
New Baby Shower Card For Mum - Celestial Watercolor Design - Stars Clouds Moon Rainbow Illustration - Warm Wishes For Mummy To Be - Blank Inside With Envelope
- Price
- £2.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Tayenura Baby Shower Card for Mummy to Be with Cute Watercolour Baby Items Circle Design Stylish Set with Kraft Envelope and Embossed Seal Sticker Thoughtful New Baby Gift (round frame)
- Price
- £3.29
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Baby Shower Greeting Card with Cute Elephant and Pink Balloons 15x15 cm 300gsm Card Kraft Envelope Included
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago

LimaLima Baby Shower Card For Boy Or Girl For Mummy To Be Cute Congratulations Design
- Price
- £2.17
- Rating
- 3.8/5
- Reviews
- 2
- Age
- 5mo ago

UK Greetings | Baby Shower Card | Elephant | With Envelope
- Price
- £3.01
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
25 falling
Sellers
44
Top-5 brand share
58%
Top 20: 97%
Top-5 click share
38%
Top 20: 81%
Open market
36%
- Old English Company20%
- Bluebellinda12%
- LimaLima10%
- YOOZENA9%
- Beau Willows8%
- Piccadilly Greetings6%
Demand
Baby Shower Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 3.1×
Search terms
Top Baby Shower Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby shower card168K/yr
- baby shower cards20K/yr
- baby shower card girl12K/yr
- baby shower card boy11K/yr
- baby shower cards for parents to be6K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Shower Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
expensive
It just seems a bit plain for the cost. currently £4
plain for the price
It would be a great option if the quality control was more consistent
Terrible quality
My only slight complaint is that the print itself is not quite as sharp
which isnt ideal if youre planning to give it as a gift
Love
Good quality
That being said, it is still a beautiful card and the quality of the cardstock feels really nice and sturdy
A nice quality card that feels good value
The design is really cute
the overall design feels simple
Very cute design
Good price
It's a great card and good price
Value for money
The card is simple and stands well, evenly cut and with a white envelope
The card is made from sturdy 300gsm cardstock, which gives it a premium, high-quality feel when writing and presenting
The paper feels very nice
Exactly as described
Card as seen
just what we were looking for
Return
0.1% Return rate 40% Fixable by listing
My only slight complaint is that the print itself is not quite as sharp
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Shower Card questions
Answered from the same tracked data.









