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Baby Shower Card

Maybe

Returns run at only 0.1% of orders. But prices span $1.82–$5.91, mostly outside the sweet spot, so Baby Shower Card is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 47
Market size
£79K/yr217K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
38%top-5 click share · 25 brands · 44 sellers

Flapen Score

Baby Shower Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Baby Shower Card is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Shower Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Shower Card 217K times last year and spent an estimated £79K. The top 5 brands take 58% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
11.1%
Market size, estimated
£79Ka year
Peak month
February3.1× the quietest month
Top search term
baby shower card168K searches a year

02 · Price

A sale here is worth £3.26.

Listings sell for £3.26 on average, from £1.82 to £5.91. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £3.26 that is £815 to £2K a year per listing.

Average price
£3.26under the $15 to $100 sweet spot
Price range
£1.82–£5.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£815–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #1,601 within Cards & Card Stock. It carries 42 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
98%
Out of stock, average day
3.3%
Average rank
#1,601in Cards & Card Stock
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
42per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Baby Shower Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

25 falling

Sellers

44

Top-5 brand share

58%

Top 20: 97%

Top-5 click share

38%

Top 20: 81%

Open market

36%

  • Old English Company20%
  • Bluebellinda12%
  • LimaLima10%
  • YOOZENA9%
  • Beau Willows8%
  • Piccadilly Greetings6%

Demand

Baby Shower Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 3.1×

Search terms

Top Baby Shower Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby shower card168K/yr
  • baby shower cards20K/yr
  • baby shower card girl12K/yr
  • baby shower card boy11K/yr
  • baby shower cards for parents to be6K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Shower Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%

expensive

It just seems a bit plain for the cost. currently £4

plain for the price

Quality-Overall24%−0.04

It would be a great option if the quality control was more consistent

Terrible quality

Print Quality5%−0.04

My only slight complaint is that the print itself is not quite as sharp

Gifting Purpose4%−0.01

which isnt ideal if youre planning to give it as a gift

Love

Quality-Overall36%−0.04

Good quality

That being said, it is still a beautiful card and the quality of the cardstock feels really nice and sturdy

A nice quality card that feels good value

Design-Overall15%−0.02

The design is really cute

the overall design feels simple

Very cute design

Value For Money11%

Good price

It's a great card and good price

Value for money

Paper Quality7%+0.98

The card is simple and stands well, evenly cut and with a white envelope

The card is made from sturdy 300gsm cardstock, which gives it a premium, high-quality feel when writing and presenting

The paper feels very nice

Advertised Vs Actual Product7%+0.28

Exactly as described

Card as seen

just what we were looking for

Return

0.1% Return rate 40% Fixable by listing

Print Quality20%▁▁▁▁▁█

My only slight complaint is that the print itself is not quite as sharp

Size-Overall20%▁▁▁█▅▁
Thin10%▁▁█▁▁▁
Defective Material/Parts10%▁▁▁▁█▁
Advertised Vs Actual Product10%▁▁▁▁▁█

FAQ

Common Baby Shower Card questions

Answered from the same tracked data.