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Baby Shower Card

Maybe

An estimated 0.1% of orders come back. But prices span $1.82–$5.91, mostly outside the sweet spot, so Baby Shower Card is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 47
Market size
£79K/yr217K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
38%top-5 click share · 25 brands · 44 sellers

Flapen Score

Baby Shower Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Baby Shower Card is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Shower Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Shower Card 217K times last year and spent an estimated £79K. The top 5 brands take 58% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
11.1%
Market size, estimated
£79Ka year
Peak month
February3.1× the quietest month
Top search term
baby shower card168K searches a year

02 · Price

A sale here is worth £3.26.

Listings sell for £3.26 on average, from £1.82 to £5.91. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £3.26 that is £815 to £2K a year per listing.

Average price
£3.26under the $15 to $100 sweet spot
Price range
£1.82–£5.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£815–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #1,601 within Cards & Card Stock. It carries 42 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
98%
Out of stock, average day
3.3%
Average rank
#1,601in Cards & Card Stock
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
42per listing
Listings tracked
44

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Baby Shower Card products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£2K£5K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

25 falling

Sellers

44

Est. top-5 brand share

58%

Top 20: 97%

Est. top-5 click share

38%

Top 20: 81%

Open market

36%

  • Old English Company20%
  • Bluebellinda12%
  • LimaLima10%
  • YOOZENA9%
  • Beau Willows8%
  • Piccadilly Greetings6%

Demand

Baby Shower Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 3.1×

Search terms

Top Baby Shower Card search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baby shower card168K/yr
  • baby shower cards20K/yr
  • baby shower card girl12K/yr
  • baby shower card boy11K/yr
  • baby shower cards for parents to be6K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Shower Card

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Value For Money”
0.1%of orders come back
“expensive”
A buyer, on “Value For Money”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Baby Shower Card questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data