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Baby Boy Card

Maybe

Returns run at only 0.1% of orders. But prices span $1.82–$5.92, mostly outside the sweet spot, so Baby Boy Card is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 835 Stationery & Office Supplies niches · +8 vs the category median of 47
Market size
£139K/yr327K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
38%top-5 click share · 35 brands · 56 sellers

Flapen Score

Baby Boy Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Baby Boy Card is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Boy Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Boy Card 327K times last year and spent an estimated £139K. The top 5 brands take 46% of clicks. Demand peaks in Feb. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
327K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
13.1%
Market size, estimated
£139Ka year
Peak month
February1.9× the quietest month
Top search term
baby boy card105K searches a year

02 · Price

A sale here is worth £3.24.

Listings sell for £3.24 on average, from £1.82 to £5.92. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £3.24 that is £2K to £2K a year per listing.

Average price
£3.24under the $15 to $100 sweet spot
Price range
£1.82–£5.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
£2K–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #244 within Cards & Card Stock. It carries 144 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
98%
Out of stock, average day
8.5%
Average rank
#244in Cards & Card Stock
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
144per listing
Listings tracked
49

04 · Newcomers

Amazon counts 1 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Baby Boy Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£4K£8K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

35 rising

Sellers

56

Top-5 brand share

46%

Top 20: 84%

Top-5 click share

38%

Top 20: 72%

Open market

50%

  • Simon Elvin10%
  • Printperfect10%
  • Maise & Rose10%
  • Peppercorn Cards9%
  • UK Greetings6%
  • Old English Company4%

Demand

Baby Boy Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top Baby Boy Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby boy card105K/yr
  • new baby card77K/yr
  • new baby boy card45K/yr
  • baby card29K/yr
  • baby boy cards newborn18K/yr
  • congratulations baby boy card14K/yr
  • baby cards8K/yr
  • its a boy card7K/yr
  • new baby cards7K/yr
  • new baby cards boy6K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Boy Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength33%−0.07

Card is alright although it is a bit flimsy

Value For Money13%+0.87

For the current price of £3.99 it is slightly expensive

it is not good value

Design-Overall7%−0.03

and the design is pretty flat

Sharpness7%−0.01

it is not as sharp as it should be

Quality-Overall7%+2.80

Disappointing quality

I would look for something better quality for a friend or family member

Love

Quality-Overall48%+2.80

Excellent quality

Good quality card

The card itself is good quality with thick card

Design-Overall16%−0.03

The design is beautiful

The design is simple

Great design

Value For Money13%+0.87

Reasonable value for money

value for money

Good value too

Paper Quality4%

Clear printing and clean liness and colours

Beautiful little card printed on quality board

The card comes with a good quality pale blue envelope

Color4%+0.34

The colours are bright

The pastel colours are attractive

Colours are really nice

Return

0.1% Return rate 17% Fixable by listing

Smell17%█▁▁▁▁▁
Quality-Overall17%▁▁█▁▁▁

Disappointing quality

I would look for something better quality for a friend or family member

Size-Overall17%▁▁▁▁▁█
Value For Money17%▁█▁▁▁▁

For the current price of £3.99 it is slightly expensive

it is not good value

Ease Of Use17%▁▁▁█▁▁

FAQ

Common Baby Boy Card questions

Answered from the same tracked data.