Auntie Birthday Card
Auntie Birthday Card shows low returns (0.1%), but prices mostly outside the sweet spot ($1.56–$6.12) keeps it on the watch list.
Flapen Score
Is Auntie Birthday Card profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Auntie Birthday Card is a £151K/yr Amazon United Kingdom market (320K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 54/100.
Auntie Birthday Card: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +3.7% over the last 90 days and 14.5% of searches end in a purchase.
£151K
revenue / yr
Who owns the niche?
The top 5 brands hold 64% of demand, so 36% of the market is open.
36%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 40 products
Top Auntie Birthday Card products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Me to You Tatty Teddy To An Amazing Auntie Bear With Gifts Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £1.56
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 4mo ago
Funny Auntie Birthday Card Relaxing Bath Cat
- Price
- £3.31
- Rating
- 4.8/5
- Reviews
- 597
- Age
- 1y ago
Piccadilly Greetings Modern Birthday Card Auntie - 8 x 6 inches
- Price
- £2.21
- Rating
- 4.8/5
- Reviews
- 201
- Age
- 3y ago
Birthday Card for Auntie. Heart of Flowers Design with Gold Foiled text. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £2.95
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 4mo ago
Me To You Tatty Teddy For A Very Special Auntie Luxury Gold Foil Birthday Card Bear With Gift Boxes And Balloons 7 X 5 Inches - Official Collection
- Price
- £2.55
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago
Trending
90-day click momentum
Me To You Tatty Teddy Wonderful Auntie Bear Stacking Cupcakes Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.02
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Auntie Birthday Card - Summer Bouquet with Lovely Verse Inside - Traditional Birthday Card for Women from a Niece or Nephew - A5 Size Card with Yellow Envelope
- Price
- £3.32
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 6mo ago
Me To You Tatty Teddy For A Very Special Auntie Luxury Gold Foil Birthday Card Bear With Gift Boxes And Balloons 7 X 5 Inches - Official Collection
- Price
- £2.55
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago
Auntie Tea & Cake Birthday Card - Pretty - Afternoon Tea - Birthday Card For Her - A5 Size Card with Blue Envelope
- Price
- £3.35
- Rating
- 4.9/5
- Reviews
- 7
- Age
- 6mo ago
Me To You Tatty Teddy Aunty Bear With Balloons Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £1.69
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago
Newest
by launch dateMe To You Tatty Teddy For A Very Special Auntie Luxury Gold Foil Birthday Card Bear With Gift Boxes And Balloons 7 X 5 Inches - Official Collection
- Price
- £2.55
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago
Me to You Tatty Teddy To An Amazing Auntie Bear With Gifts Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £1.56
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 4mo ago
Birthday Card for Auntie. Heart of Flowers Design with Gold Foiled text. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £2.95
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 4mo ago
Me To You Tatty Teddy Aunty Bear With Balloons Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £1.69
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago
Auntie Birthday Card - Summer Bouquet with Lovely Verse Inside - Traditional Birthday Card for Women from a Niece or Nephew - A5 Size Card with Yellow Envelope
- Price
- £3.32
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 6mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
22 rising
Sellers
47
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
39%
Top 20: 83%
Open market
31%
- Me To You21%
- Piccadilly Greetings20%
- Stuff410%
- Absolutely Yours7%
- Hey Chimp6%
- Maise & Rose5%
Auntie Birthday Card demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.9×
Top Auntie Birthday Card search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- auntie birthday card183K/yr
- aunty birthday cards31K/yr
- auntie card17K/yr
- aunt birthday card18K/yr
- birthday card auntie15K/yr
- happy birthday auntie card9K/yr
- aunty birthday card9K/yr
- birthday card for auntie7K/yr
- special auntie birthday card6K/yr
- happy birthday auntie6K/yr
What reviews say buyers love and hate about Auntie Birthday Card
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Lovely card good quality a little pricey for what it is”
“Really cute card for the price”
“Perfect size”
“Excellent design”
“Very pretty”
What buyers complain about
56% of reviews“Smaller than advertised”
“Certainly not the size advertised”
“The card is thick”
“At £3.99 this card seems overpriced”
“'r' in birthday did not connect”
Auntie Birthday Card return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Auntie Birthday Card questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
