Auntie Birthday Card

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months

320K

Growth, 90 days vs prior 90

+3.7%

Conversion, latest week

14.5%

Market size, estimated

£151Ka year

Peak month

February1.9× the quietest month

Top search term

auntie birthday card183K searches a year

Listings sell for £3.23 on average, from £1.56 to £6.12. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £3.23 that is £2K to £3K a year per listing.

Average price

£3.23under the $15 to $100 sweet spot

Price range

£1.56–£6.12

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

£2K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #1,822 within Cards & Card Stock. It carries 231 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

98%

Out of stock, average day

2.0%

Average rank

#1,822in Cards & Card Stock

Average rating

4.77 starsAmazon United Kingdom average 4.36 stars

Average reviews

231per listing

Listings tracked

40

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months