Auntie Birthday Card
MaybeReturns run at only 0.1% of orders. But prices span $1.56–$6.12, mostly outside the sweet spot, so Auntie Birthday Card is a Maybe.
- Flapen Score
- 54 / 100Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 4754
- Market size
- £151K/yr320K searches / yr
- 90-day growth
- +3.7%search demand this quarter
- Competition
- 39%top-5 click share · 22 brands · 47 sellers
Flapen Score
Auntie Birthday Card against its category
The dotted line is the Stationery & Office Supplies average. Past it, Auntie Birthday Card is stronger. Inside it, weaker.
Market
The Auntie Birthday Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Auntie Birthday Card 320K times last year and spent an estimated £151K. The top 5 brands take 64% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
14.5% of searches ended in a purchase last week.
Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.
- Searches, last 12 months
- 320K
- Growth, 90 days vs prior 90
- +3.7%
- Conversion, latest week
- 14.5%
- Market size, estimated
- £151Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- auntie birthday card183K searches a year
02 · Price
A sale here is worth £3.23.
Listings sell for £3.23 on average, from £1.56 to £6.12. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £3.23 that is £2K to £3K a year per listing.
- Average price
- £3.23under the $15 to $100 sweet spot
- Price range
- £1.56–£6.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #1,822 within Cards & Card Stock. It carries 231 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 98%
- Out of stock, average day
- 2.0%
- Average rank
- #1,822in Cards & Card Stock
- Average rating
- 4.77 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 231per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 0 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Auntie Birthday Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Me to You Tatty Teddy To An Amazing Auntie Bear With Gifts Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £1.56
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 4mo ago
Funny Auntie Birthday Card Relaxing Bath Cat
- Price
- £3.31
- Rating
- 4.8/5
- Reviews
- 597
- Age
- 1y ago
Piccadilly Greetings Modern Birthday Card Auntie - 8 x 6 inches
- Price
- £2.21
- Rating
- 4.8/5
- Reviews
- 201
- Age
- 3y ago
Birthday Card for Auntie. Heart of Flowers Design with Gold Foiled text. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £2.95
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 4mo ago
Me To You Tatty Teddy For A Very Special Auntie Luxury Gold Foil Birthday Card Bear With Gift Boxes And Balloons 7 X 5 Inches - Official Collection
- Price
- £2.55
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago
Trending
90-day click momentum
Me To You Tatty Teddy Wonderful Auntie Bear Stacking Cupcakes Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.02
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Auntie Birthday Card - Summer Bouquet with Lovely Verse Inside - Traditional Birthday Card for Women from a Niece or Nephew - A5 Size Card with Yellow Envelope
- Price
- £3.32
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 6mo ago
Me To You Tatty Teddy For A Very Special Auntie Luxury Gold Foil Birthday Card Bear With Gift Boxes And Balloons 7 X 5 Inches - Official Collection
- Price
- £2.55
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago
Auntie Tea & Cake Birthday Card - Pretty - Afternoon Tea - Birthday Card For Her - A5 Size Card with Blue Envelope
- Price
- £3.35
- Rating
- 4.9/5
- Reviews
- 7
- Age
- 6mo ago
Me To You Tatty Teddy Aunty Bear With Balloons Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £1.69
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago
Newest
by launch dateMe To You Tatty Teddy For A Very Special Auntie Luxury Gold Foil Birthday Card Bear With Gift Boxes And Balloons 7 X 5 Inches - Official Collection
- Price
- £2.55
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago
Me to You Tatty Teddy To An Amazing Auntie Bear With Gifts Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £1.56
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 4mo ago
Birthday Card for Auntie. Heart of Flowers Design with Gold Foiled text. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £2.95
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 4mo ago
Me To You Tatty Teddy Aunty Bear With Balloons Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £1.69
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 6mo ago
Auntie Birthday Card - Summer Bouquet with Lovely Verse Inside - Traditional Birthday Card for Women from a Niece or Nephew - A5 Size Card with Yellow Envelope
- Price
- £3.32
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
22 rising
Sellers
47
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
39%
Top 20: 83%
Open market
31%
- Me To You21%
- Piccadilly Greetings20%
- Stuff410%
- Absolutely Yours7%
- Hey Chimp6%
- Maise & Rose5%
Demand
Auntie Birthday Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Auntie Birthday Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- auntie birthday card183K/yr
- aunty birthday cards31K/yr
- auntie card17K/yr
- aunt birthday card18K/yr
- birthday card auntie15K/yr
- happy birthday auntie card9K/yr
- aunty birthday card9K/yr
- birthday card for auntie7K/yr
- special auntie birthday card6K/yr
- happy birthday auntie6K/yr
Reviews and returns
What reviews say buyers love and hate about Auntie Birthday Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smaller than advertised
Certainly not the size advertised
The card is thick
At £3.99 this card seems overpriced
'r' in birthday did not connect
Love
Lovely card good quality a little pricey for what it is
A Beautiful Quality Card
Excellent quality
Really cute card for the price
Good value
Excellent value for money
Perfect size
nice size lovely card
A good size
Excellent design
Love the butterfly design birthday card for Auntie
The floral design is nice
Very pretty
The purple of the envelope is also a lovely colour
The colours are lovely and vibrant and the printing is very clear
Return
0.1% Return rate 7% Fixable by listing
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Auntie Birthday Card questions
Answered from the same tracked data.