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Artist Colouring Pencils

brand-locked demand (top 5 brands take 98% of clicks) — Artist Colouring Pencils doesn't clear our bar today.

Flapen Score

43
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Market size 36Growth 17Conversion 46Competition 59Returns 97Price range 63Avg price 95Brand share 4Review moat 24Quality gap 21
This niche Category average

Is Artist Colouring Pencils profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Artist Colouring Pencils is a £179K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Artist Colouring Pencils: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.0% over the last 90 days and 3.7% of searches end in a purchase.

£179K

revenue / yr

Units sold / yr8K
Search volume / yr-16.0%171K
Conversion rate3.7%
Avg price£28.34

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 82
Top-5 product click share49%
Open market2%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement84%
New entrants (1y)2· 1 succeeded
Avg rating4.7★
Avg reviews5,476

Top Artist Colouring Pencils products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£18K£36K£54K£72K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

82

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

0%

  • Faber-Castell62%
  • Castle Art Supplies27%
  • H & B4%
  • KALOUR3%
  • Melifluo2%
  • SEANTUA2%

Artist Colouring Pencils demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume171KCVR3.7%Products25Brands6Top 5 Brands98%OOS Rate0.0%Rating4.7★Reviews5,476Avg BSR#140
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Top Artist Colouring Pencils search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • faber castell colouring pencils86K/yr
  • professional colouring pencils20K/yr
  • castle art colouring pencils23K/yr
  • oil based colouring pencils10K/yr
  • castle arts coloured pencils6K/yr
  • castle arts9K/yr
  • colouring pencils faber castell5K/yr
  • castle art5K/yr
  • coloured pencils for artists4K/yr
  • art pencils coloured4K/yr

What reviews say buyers love and hate about Artist Colouring Pencils

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Color32%

Beautiful Colors

Quality-Overall18%

3 trays quality looks very good

Value For Money15%

Amazing value

Pen/Pencil Quality11%

Excellent pencils

Soft Feel4%

ultra creamy

What buyers complain about

64% of reviews
Quality-Overall15%

the manufacturing quality makes them nearly unusable

Sharpness13%

Hard to sharpen asnleads break

Durability10%

Break quickly

Color7%

Would like a bigger set with more colours

Nib/Tip Quality5%

Looks good - pencils creamy texture easy to blend - however over half colours had broken lead so constant sharpening- tips breaking etc

Artist Colouring Pencils return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
21%
2Sharpness
13%
3Color
9%
4Functionality-Overall
9%
5Value For Money
6%

Common Artist Colouring Pencils questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Artist Colouring Pencils 43/100 on Amazon United Kingdom — Skip it. The niche generates £179K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -16.0% over the last 90 days.
Search demand for Artist Colouring Pencils on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 1.8× the quietest.