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Artist Colouring Pencils

Fail

The top 5 brands take 98% of clicks, so Artist Colouring Pencils is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£179K/yr171K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
49%top-5 click share · 6 brands · 82 sellers

Flapen Score

Artist Colouring Pencils against its category

The dotted line is the Stationery & Office Supplies average. Past it, Artist Colouring Pencils is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Artist Colouring Pencils market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Artist Colouring Pencils 171K times last year and spent an estimated £179K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
3.7%
Market size, estimated
£179Ka year
Peak month
December1.8× the quietest month
Top search term
faber castell colouring pencils86K searches a year

02 · Price

A sale here is worth £28.34.

Listings sell for £28.34 on average, from £6.54 to £142.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £28.34 that is £3K to £7K a year per listing.

Average price
£28.34inside the $15 to $100 sweet spot
Price range
£6.54–£142.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Pens, Pencils & Writing Supplies. It carries 5,476 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#140in Pens, Pencils & Writing Supplies
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,476per listing
Listings tracked
25

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Artist Colouring Pencils products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£36K£54K£72K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

82

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 93%

Open market

0%

  • Faber-Castell62%
  • Castle Art Supplies27%
  • H & B4%
  • KALOUR3%
  • Melifluo2%
  • SEANTUA2%

Demand

Artist Colouring Pencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Artist Colouring Pencils search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • faber castell colouring pencils86K/yr
  • professional colouring pencils20K/yr
  • castle art colouring pencils23K/yr
  • oil based colouring pencils10K/yr
  • castle arts coloured pencils6K/yr
  • castle arts9K/yr
  • colouring pencils faber castell5K/yr
  • castle art5K/yr
  • coloured pencils for artists4K/yr
  • art pencils coloured4K/yr

Reviews and returns

What reviews say buyers love and hate about Artist Colouring Pencils

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Color”
15%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“the manufacturing quality makes them nearly unusable”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Artist Colouring Pencils questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data