artist colouring pencils
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£28.34avg listing price — sweet spot $15–$100
Price range
Good£6.54–£142.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£179K£179K/yr · 171K searches
Review moat
Bad5,476.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, artist colouring pencils is a £179K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
artist colouring pencils market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £170K–£227K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #140
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
82
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
0%
- Faber-Castell62%
- Castle Art Supplies27%
- H & B4%
- KALOUR3%
- Melifluo2%
- SEANTUA2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top artist colouring pencils search terms
- faber castell colouring pencils86K/yr
- professional colouring pencils20K/yr
- castle art colouring pencils23K/yr
- oil based colouring pencils10K/yr
- castle arts coloured pencils6K/yr
- castle arts9K/yr
- colouring pencils faber castell5K/yr
- castle art5K/yr
- coloured pencils for artists4K/yr
- art pencils coloured4K/yr
Top artist colouring pencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Faber-Castell Colouring Pencils Set of 60
Faber-Castell£11.444.7★17,366 rev
Faber-Castell Art & Graphic Polychromos Colour Pencil Multicoloured Tin of 36 for Art Craft Drawing Sketching Home School University Colouring
Faber-Castell£40.734.7★607 rev
Castle Art Supplies 72 Colouring Pencils Set | Premium Soft Core Coloured Pencils for Adult Artists Professionals and Colourists | Protected and Organised in Presentation Tin Box
Castle Art Supplies£25.594.7★23,796 rev
Faber-Castell Art & Graphic Polychromos Colour Pencil Multicoloured Tin of 24 for Art Craft Drawing Sketching Home School University Colouring
Faber-Castell£27.314.8★5,500 rev
Faber-Castell Black Editition 36 x Colour Pencils
Faber-Castell£10.664.6★5,591 rev
Newest
by launch date
Castle Art Supplies 72 Summer Colouring Pencils Set Wax-Based Colouring Pencils with Soft Core Summery Inspired Palette for Experienced Artists in Tin Presentation Box Seasons Collection
Castle Art Supplies£37.64146 rev
Castle Art Supplies 72 Spring Coloured Pencils Set | Wax-Based Pencils with Soft Smooth Cores | Spring-Inspired Palette for Adult Artists | Organised in Display Tin | Seasons Collection
Castle Art Supplies£37.39146 rev
Castle Art Supplies 72 Harmonious Coloured Pencils Set | Wax-Based Soft Core Coloured Pencils for Expert Blending | Unique Muted and Moody Palette for Adult Artists | Organised in Presentation Tin
Castle Art Supplies£28.67644 rev
SEANTUA 72 Coloured Pencils Set for Adult Quality Soft Core Oil Based Colouring Pencils for Artists Professional Drawing Pencils Art Supplies Colour Pencil for Adults Kids
SEANTUA£9.83277 rev
Faber-Castell Black Edition Colour Pencils Cardboard Wallet of 100
Faber-Castell£25.881,082 rev
Trending
90-day click momentumCastle Art Supplies 72 Summer Colouring Pencils Set Wax-Based Colouring Pencils with Soft Core Summery Inspired Palette for Experienced Artists in Tin Presentation Box Seasons Collection
Castle Art Supplies£37.644.7★
Castle Art Supplies 72 Spring Coloured Pencils Set | Wax-Based Pencils with Soft Smooth Cores | Spring-Inspired Palette for Adult Artists | Organised in Display Tin | Seasons Collection
Castle Art Supplies£37.394.7★
Faber-Castell Creative Studio Goldfaber Colour Pencil Multicoloured Tin of 48 Pencils for Art Craft Drawing Sketching Home School University Colouring
Faber-Castell£26.754.7★
Castle Art Supplies Gold Standard 120 Colouring Pencils Set with Extras | Quality Oil-Based Coloured Cores Stay Sharper Tougher Against Breakage | for Adult Artists Colourists | in Zipper Case
Castle Art Supplies£51.444.5★
Faber-Castell Black Editition 36 x Colour Pencils
Faber-Castell£10.664.6★
What buyers say about artist colouring pencils
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Colors”
“3 trays quality looks very good”
“Amazing value”
“Excellent pencils”
“ultra creamy”
“Product is as stated”
“they colour well on the drawing pad”
“Great pencils, sharpen well, quality wood”
“Easy to use”
“The colours are pretty nice and fairly standard”
What buyers complain about
“the manufacturing quality makes them nearly unusable”
“Hard to sharpen asnleads break”
“Break quickly”
“Would like a bigger set with more colours”
“Looks good - pencils creamy texture easy to blend - however over half colours had broken lead so constant sharpening- tips breaking etc”
“Some did slip the wood”
“can't sharpen them”
“the colours started fighting me”
“Not as described”
“not at all soft or bendable as described”
Top return reasons
Common questions
- Is artist colouring pencils profitable to sell on Amazon United Kingdom?
- The niche generates £179K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the artist colouring pencils niche?
- 6 brands and 82 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in artist colouring pencils?
- Top complaints mined from reviews: Quality-Overall, Sharpness, Durability. The return rate is 0.7%.
- When does demand for artist colouring pencils peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the artist colouring pencils niche?
- Listings span £6.54–£142.26; the average listing price is £28.34 (sweet spot $15–$100). The average incumbent carries 5,476 reviews — the moat a new listing must climb.