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Appointment Diary 2026

Fail

Demand is soft, at -59.3% this quarter, so Appointment Diary 2026 is a Fail.

Flapen Score
42
42 / 100
Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 47
Market size
£33K/yr58K searches / yr
90-day growth
-59.3%search demand this quarter
Competition
50%top-5 click share · 14 brands · 38 sellers

Flapen Score

Appointment Diary 2026 against its category

The dotted line is the Stationery & Office Supplies average. Past it, Appointment Diary 2026 is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Appointment Diary 2026 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Appointment Diary 2026 58K times last year and spent an estimated £33K. The top 5 brands take 73% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -59.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-59.3%
Conversion, latest week
6.6%
Market size, estimated
£33Ka year
Top search term
appointment diary 202636K searches a year

02 · Price

A sale here is worth £8.54.

Listings sell for £8.54 on average, from £3.33 to £14.24. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £8.54 that is £0 to £854 a year per listing.

Average price
£8.54under the $15 to $100 sweet spot
Price range
£3.33–£14.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£854
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 38.6% of listings are out of stock. The average listing ranks #257 within Calendars, Planners & Personal Organisers. It carries 262 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
96%
Out of stock, average day
38.6%
Average rank
#257in Calendars, Planners & Personal Organisers
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
262per listing
Listings tracked
28

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
28 months

Products

Top Appointment Diary 2026 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

38

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

22%

  • Indeme35%
  • Collins20%
  • evelay6%
  • Lifestyle Planners6%
  • Smart Panda6%
  • Mljtoyo5%

Demand

Appointment Diary 2026 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 22.0× · 7 of 12 months tracked

Search terms

Top Appointment Diary 2026 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • appointment diary 202636K/yr
  • 2026 appointment diary13K/yr
  • appointment book 20268K/yr

Reviews and returns

What reviews say buyers love and hate about Appointment Diary 2026

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product26%−0.03

Misleading - not July to June - Disappointed

The description is completely wrong

Not as advertised

Quality-Overall20%−0.09

Could be just missing pages or no quality control

Poor quality

Rubbish quality

Paper Quality13%−0.09

Pages are like tissue paper

paper easily tearing

Average - paper too thin

Strength6%−0.06

Really flimsy

incredibly flimsy so I very much doubt this is going to hold up for a very months let alone 12 months

quite flimsy, not sure its for me

Functionality-Overall5%−0.05

Not good when you need to take appointment from the 1st July

Love

Quality-Overall30%−0.09

Good quality delivered as promised

Good quality

Great quality and handy size

Advertised Vs Actual Product18%−0.03

Just what I needed

Delivered as picture

Just as described

Value For Money11%+1.05

Good value

reasonable price

excellent value for money

Document Organizing/Classification11%+1.81

An outstanding tool to keep me organised

This organiser is excellent quality

Perfect for keeping a busy family organised

Paper Quality8%−0.09

the pages themselves are laid out in a clear manner

Perfect A4 Diary

Lovely quality paper

Return

1.0% Return rate 67% Fixable by listing

Size-Overall53%▆██▇▆▆

Big

Its a bit big

Its not its very big

Quality-Overall9%▁▃▂▃▆█

Could be just missing pages or no quality control

Poor quality

Rubbish quality

Advertised Vs Actual Product9%█▆▄▄▃▆

Misleading - not July to June - Disappointed

The description is completely wrong

Not as advertised

Strength7%▆▂▁▄██

Really flimsy

incredibly flimsy so I very much doubt this is going to hold up for a very months let alone 12 months

quite flimsy, not sure its for me

Paper Quality6%▁▄▄█▁▃

Pages are like tissue paper

paper easily tearing

Average - paper too thin

FAQ

Common Appointment Diary 2026 questions

Answered from the same tracked data.