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allergen labels

Skip it

Prices mostly outside the sweet spot ($3.20–$12.18) — this niche doesn't clear our bar today.

Market size 16Growth 18Conversion 94Competition 39Returns 99Price range 0Avg price 19Brand share 50Review moat 93Quality gap 13

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Review moat

Great148.6

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£6.70

avg listing price — sweet spot $15–$100

Growth

Bad-14.6%

90-day search growth — must beat 0% to launch

Market size

Bad£63K

£63K/yr · 81K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Price range

Bad£3.20–£12.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, allergen labels is a £63K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 42/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

allergen labels market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
£67K–£84K
units × avg price
Conversion rate
11.6%
Avg BSR
#361
Page quality
0%
Prime
95%
Sponsored
70%
Out of stock
9.3%
Avg brand age
35 months
Avg seller age
195 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

28

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

21%

  • Innoveem23%
  • EJI Labels18%
  • bar@drinkstuff14%
  • Hambli11%
  • We Can Source It Ltd9%
  • Neerow4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.
2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top allergen labels search terms

  • allergen labels33K/yr
  • allergen stickers18K/yr
  • allergy stickers9K/yr
  • food allergy stickers6K/yr
  • ingredients labels stickers6K/yr
  • allergy labels4K/yr
  • food allergen labels stickers5K/yr
All search terms

Top allergen labels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£3K10%£6K15%£9K20%£13K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about allergen labels

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use19%

“Easy to use”

Quality-Overall13%

“It is well made”

Adhesion/Stickiness12%

“adhere well”

Advertised Vs Actual Product12%

“As advertised”

Allergies12%

“Ideal for my little catering business - ensures all allergens are listed”

Size-Overall8%

“These are a good size”

Writing Experience4%

“large enough to write on”

Ease Of Cleaning3%

“which makes removing them before washing a container hassle free”

Value For Money3%

“Good value for money”

Durability1%

“which lasts a long time”

What buyers complain about

Allergies31%

“allergens”

Size-Overall19%

“it wouldn't fit”

Adhesion/Stickiness8%

“they dont stick to baking paper is the only downside”

Top return reasons

Size-Overall64%
Advertised Vs Actual Product18%
Print Quality18%

Common questions

Is allergen labels profitable to sell on Amazon United Kingdom?
The niche generates £63K/yr across 20 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Skip it (42/100).
How competitive is the allergen labels niche?
17 brands and 28 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in allergen labels?
Top complaints mined from reviews: Allergies, Size-Overall, Adhesion/Stickiness. The return rate is 0.2%.
When does demand for allergen labels peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the allergen labels niche?
Listings span £3.20–£12.18; the average listing price is £6.70 (sweet spot $15–$100). The average incumbent carries 149 reviews — the moat a new listing must climb.