Address Book
FailPrices span $3.07–$11.62, mostly outside the sweet spot, so Address Book is a Fail.
- Flapen Score
- 45 / 100Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 4745
- Market size
- £164K/yr530K searches / yr
- 90-day growth
- -27.7%search demand this quarter
- Competition
- 51%top-5 click share · 17 brands · 65 sellers
Flapen Score
Address Book against its category
The dotted line is the Stationery & Office Supplies average. Past it, Address Book is stronger. Inside it, weaker.
Market
The Address Book market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Address Book 530K times last year and spent an estimated £164K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 530K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.
- Searches, last 12 months
- 530K
- Growth, 90 days vs prior 90
- -27.7%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £164Ka year
- Peak month
- December5.5× the quietest month
- Top search term
- address book316K searches a year
02 · Price
A sale here is worth £7.14.
Listings sell for £7.14 on average, from £3.07 to £11.62. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £7.14 that is £4K to £5K a year per listing.
- Average price
- £7.14under the $15 to $100 sweet spot
- Price range
- £3.07–£11.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #84 within Calendars, Planners & Personal Organisers. It carries 794 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 17.0%
- Average rank
- #84in Calendars, Planners & Personal Organisers
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 794per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Address Book products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Address Book with Colorful Alphabetical Tabs (8.4 x 5.8) - Hardcover Telephone and Contact Organizer with Space for Important Website Passwords and Software Licenses - Seagreen
- Price
- £9.38
- Rating
- 4.7/5
- Reviews
- 1,512
- Age
- 1y ago
Password & Address Book with A-Z Tabs Spiral Notebook 128 Pages Black
- Price
- £6.54
- Rating
- 4.6/5
- Reviews
- 414
- Age
- 2y ago
Evelay Address Book A-Z Grey Index Hard Back Cover Slim Address & Pen Telephone Alphabetical Tabs (Grey)
- Price
- £5.05
- Rating
- 4.4/5
- Reviews
- 376
- Age
- 3y ago
A to Z Telephone A5 Address Book A-Z Index Hard Back Cover with Pen (Pink)
- Price
- £4.64
- Rating
- 4.6/5
- Reviews
- 1,049
- Age
- 6y ago
Sixstore Telephone Address & Birthday Book A-Z Index Beautiful Fabric Vintage Style Cover A5 Size Soft Padded Cover Address & Birthday Book with Magnetic Lock - Bird
- Price
- £7.06
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 5y ago
Trending
90-day click momentum
William Morris Strawberry Thief Address & Birthday Book William Morris Address Book with Birthday Reminder Sections Cloth-Covered Spiral Bound Organiser with Tab Dividers 16.5 × 14.5 cm
- Price
- £6.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Address Book with Colorful Alphabetical Tabs (8.4 x 5.7) Hardcover Contact Organizer for Website Passwords Telephone Software Licenses and Important Information Wine Red
- Price
- £7.88
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 1y ago
Address Book with Colorful Alphabetical Tabs (8.4 x 5.7) Hardcover Contact Organizer for Website Passwords Telephone Software Licenses and Important Information Pink
- Price
- £8.19
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 1y ago
Evelay Index Address Book Leather Look Cover Executive Padded Small Sizes Notebook A-Z (Pink)
- Price
- £4.66
- Rating
- 4.2/5
- Reviews
- 886
- Age
- 2y ago
128 Pages 100gsm Paper 5.7X4.7 Portable Password & Address Book for Secure Passwords and Contacts Efficient Management Black Spiral Notebook with Alphabetical Tabs Ideal for Office Home Travel
- Price
- £5.55
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 10mo ago
Newest
by launch dateWilliam Morris Strawberry Thief Address & Birthday Book William Morris Address Book with Birthday Reminder Sections Cloth-Covered Spiral Bound Organiser with Tab Dividers 16.5 × 14.5 cm
- Price
- £6.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
128 Pages 100gsm Paper 5.7X4.7 Portable Password & Address Book for Secure Passwords and Contacts Efficient Management Black Spiral Notebook with Alphabetical Tabs Ideal for Office Home Travel
- Price
- £5.55
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 10mo ago
Address Book with Colorful Alphabetical Tabs (8.4 x 5.7) Hardcover Contact Organizer for Website Passwords Telephone Software Licenses and Important Information Seagreen
- Price
- £8.01
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 1y ago
Address Book with Colorful Alphabetical Tabs (8.4 x 5.7) Hardcover Contact Organizer for Website Passwords Telephone Software Licenses and Important Information Pink
- Price
- £8.19
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 1y ago
Address Book with Colorful Alphabetical Tabs (8.4 x 5.7) Hardcover Contact Organizer for Website Passwords Telephone Software Licenses and Important Information Wine Red
- Price
- £7.88
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
65
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
24%
- ZXHQ20%
- evelay15%
- Sixstore12%
- Tallon12%
- Thboxes10%
- HwxBen8%
Demand
Address Book search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Address Book search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- address book316K/yr
- address books with alphabet index70K/yr
- address books28K/yr
- telephone book17K/yr
- phone book14K/yr
- small address book14K/yr
- address book a512K/yr
- small address book pocket size7K/yr
- address book small9K/yr
- phone books with alphabet index6K/yr
Reviews and returns
What reviews say buyers love and hate about Address Book
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its A5 size which is larger than I realised
Too small
was a lot smaller than I expected
ripped pages not good
Poor value for money
One, half the pages fell out on opening. poor stitching
disappointed with the space provided for addresses etc
Love
Excellent product
Very well made
It is well made
Exactly as needed
Does what it's supposed to do
Product as described
Good value
Good value, ideal for keeping passwords in
Value for money
Nice size
Fits exactly my requirements
Fit for purpose easily to access lovely size
Lots of space to write things
Good writing space
Lots of space to write in
Return
0.6% Return rate 72% Fixable by listing
Its A5 size which is larger than I realised
Too small
was a lot smaller than I expected
ripped pages not good
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Address Book questions
Answered from the same tracked data.