address book
Skip itPrices mostly outside the sweet spot ($3.07–$11.62) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good794.29avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£164K£164K/yr · 530K searches
Avg price
Bad£7.14avg listing price — sweet spot $15–$100
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.07–£11.62cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, address book is a £164K/yr Amazon United Kingdom market (530K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
address book market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £143K–£179K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 17.0%
- Avg brand age
- 61 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
65
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
24%
- ZXHQ20%
- evelay15%
- Sixstore12%
- Tallon12%
- Thboxes10%
- HwxBen8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.7% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 5.5×
Top address book search terms
- address book316K/yr
- address books with alphabet index70K/yr
- address books28K/yr
- telephone book17K/yr
- phone book14K/yr
- small address book14K/yr
- address book a512K/yr
- small address book pocket size7K/yr
- address book small9K/yr
- phone books with alphabet index6K/yr
Top address book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Address Book with Colorful Alphabetical Tabs (8.4 x 5.8) - Hardcover Telephone and Contact Organizer with Space for Important Website Passwords and Software Licenses - Seagreen
ZXHQ£9.384.7★1,512 rev
Password & Address Book with A-Z Tabs Spiral Notebook 128 Pages Black
Thboxes£6.544.6★414 rev
Evelay Address Book A-Z Grey Index Hard Back Cover Slim Address & Pen Telephone Alphabetical Tabs (Grey)
evelay£5.054.4★376 rev
A to Z Telephone A5 Address Book A-Z Index Hard Back Cover with Pen (Pink)
Tallon£4.644.6★1,049 rev
Sixstore Telephone Address & Birthday Book A-Z Index Beautiful Fabric Vintage Style Cover A5 Size Soft Padded Cover Address & Birthday Book with Magnetic Lock - Bird
Sixstore£7.064.6★96 rev
Newest
by launch date
William Morris Strawberry Thief Address & Birthday Book William Morris Address Book with Birthday Reminder Sections Cloth-Covered Spiral Bound Organiser with Tab Dividers 16.5 × 14.5 cm
The Gifted Stationery Co. Ltd.£6.701 rev
128 Pages 100gsm Paper 5.7X4.7 Portable Password & Address Book for Secure Passwords and Contacts Efficient Management Black Spiral Notebook with Alphabetical Tabs Ideal for Office Home Travel
ROHMERIQUE£5.5516 rev
Address Book with Colorful Alphabetical Tabs (8.4 x 5.7) Hardcover Contact Organizer for Website Passwords Telephone Software Licenses and Important Information Seagreen
HwxBen£8.01178 rev
Address Book with Colorful Alphabetical Tabs (8.4 x 5.7) Hardcover Contact Organizer for Website Passwords Telephone Software Licenses and Important Information Pink
HwxBen£8.19178 rev
Address Book with Colorful Alphabetical Tabs (8.4 x 5.7) Hardcover Contact Organizer for Website Passwords Telephone Software Licenses and Important Information Wine Red
HwxBen£7.88178 rev
Trending
90-day click momentumWilliam Morris Strawberry Thief Address & Birthday Book William Morris Address Book with Birthday Reminder Sections Cloth-Covered Spiral Bound Organiser with Tab Dividers 16.5 × 14.5 cm
The Gifted Stationery Co. Ltd.£6.705.0★
Address Book with Colorful Alphabetical Tabs (8.4 x 5.7) Hardcover Contact Organizer for Website Passwords Telephone Software Licenses and Important Information Wine Red
HwxBen£7.884.7★
Address Book with Colorful Alphabetical Tabs (8.4 x 5.7) Hardcover Contact Organizer for Website Passwords Telephone Software Licenses and Important Information Pink
HwxBen£8.194.7★
Evelay Index Address Book Leather Look Cover Executive Padded Small Sizes Notebook A-Z (Pink)
evelay£4.664.2★
128 Pages 100gsm Paper 5.7X4.7 Portable Password & Address Book for Secure Passwords and Contacts Efficient Management Black Spiral Notebook with Alphabetical Tabs Ideal for Office Home Travel
ROHMERIQUE£5.554.1★
What buyers say about address book
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Exactly as needed”
“Good value”
“Nice size”
“Lots of space to write things”
“Great address book, nice pages and the spiral of the pages is fab”
“Design is lovely”
“compact”
“Useful and very handy”
“Sturdy”
What buyers complain about
“Its A5 size which is larger than I realised”
“ripped pages not good”
“Poor value for money”
“One, half the pages fell out on opening. poor stitching”
“disappointed with the space provided for addresses etc”
Top return reasons
Common questions
- Is address book profitable to sell on Amazon United Kingdom?
- The niche generates £164K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the address book niche?
- 17 brands and 65 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in address book?
- Top complaints mined from reviews: Size-Overall, Paper Quality, Value For Money. The return rate is 0.6%.
- When does demand for address book peak?
- Demand peaks in Jan–Dec; the busiest month runs 5.5× the quietest.
- What does it cost to enter the address book niche?
- Listings span £3.07–£11.62; the average listing price is £7.14 (sweet spot $15–$100). The average incumbent carries 794 reviews — the moat a new listing must climb.