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Address Book

Fail

Prices span $3.07–$11.62, mostly outside the sweet spot, so Address Book is a Fail.

Flapen Score
45
45 / 100
Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 47
Market size
£164K/yr530K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
51%top-5 click share · 17 brands · 65 sellers

Flapen Score

Address Book against its category

The dotted line is the Stationery & Office Supplies average. Past it, Address Book is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Address Book market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Address Book 530K times last year and spent an estimated £164K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 530K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.

Searches, last 12 months
530K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
4.3%
Market size, estimated
£164Ka year
Peak month
December5.5× the quietest month
Top search term
address book316K searches a year

02 · Price

A sale here is worth £7.14.

Listings sell for £7.14 on average, from £3.07 to £11.62. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £7.14 that is £4K to £5K a year per listing.

Average price
£7.14under the $15 to $100 sweet spot
Price range
£3.07–£11.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #84 within Calendars, Planners & Personal Organisers. It carries 794 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
17.0%
Average rank
#84in Calendars, Planners & Personal Organisers
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
794per listing
Listings tracked
28

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Address Book products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

65

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 90%

Open market

24%

  • ZXHQ20%
  • evelay15%
  • Sixstore12%
  • Tallon12%
  • Thboxes10%
  • HwxBen8%

Demand

Address Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Address Book search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • address book316K/yr
  • address books with alphabet index70K/yr
  • address books28K/yr
  • telephone book17K/yr
  • phone book14K/yr
  • small address book14K/yr
  • address book a512K/yr
  • small address book pocket size7K/yr
  • address book small9K/yr
  • phone books with alphabet index6K/yr

Reviews and returns

What reviews say buyers love and hate about Address Book

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Its A5 size which is larger than I realised”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Address Book questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data