Address Book
prices mostly outside the sweet spot ($3.07–$11.62) — Address Book doesn't clear our bar today.
Flapen Score
Is Address Book profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Address Book is a £164K/yr Amazon United Kingdom market (530K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 45/100.
Address Book: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.7% over the last 90 days and 4.3% of searches end in a purchase.
£164K
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 28 products
Top Address Book products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Address Book with Colorful Alphabetical Tabs (8.4 x 5.8) - Hardcover Telephone and Contact Organizer with Space for Important Website Passwords and Software Licenses - Seagreen
- Price
- £9.38
- Rating
- 4.7/5
- Reviews
- 1,512
- Age
- 1y ago
Password & Address Book with A-Z Tabs Spiral Notebook 128 Pages Black
- Price
- £6.54
- Rating
- 4.6/5
- Reviews
- 414
- Age
- 2y ago
Evelay Address Book A-Z Grey Index Hard Back Cover Slim Address & Pen Telephone Alphabetical Tabs (Grey)
- Price
- £5.05
- Rating
- 4.4/5
- Reviews
- 376
- Age
- 3y ago
A to Z Telephone A5 Address Book A-Z Index Hard Back Cover with Pen (Pink)
- Price
- £4.64
- Rating
- 4.6/5
- Reviews
- 1,049
- Age
- 6y ago
Sixstore Telephone Address & Birthday Book A-Z Index Beautiful Fabric Vintage Style Cover A5 Size Soft Padded Cover Address & Birthday Book with Magnetic Lock - Bird
- Price
- £7.06
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 5y ago
Trending
90-day click momentum
William Morris Strawberry Thief Address & Birthday Book William Morris Address Book with Birthday Reminder Sections Cloth-Covered Spiral Bound Organiser with Tab Dividers 16.5 × 14.5 cm
- Price
- £6.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Address Book with Colorful Alphabetical Tabs (8.4 x 5.7) Hardcover Contact Organizer for Website Passwords Telephone Software Licenses and Important Information Wine Red
- Price
- £7.88
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 1y ago
Address Book with Colorful Alphabetical Tabs (8.4 x 5.7) Hardcover Contact Organizer for Website Passwords Telephone Software Licenses and Important Information Pink
- Price
- £8.19
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 1y ago
Evelay Index Address Book Leather Look Cover Executive Padded Small Sizes Notebook A-Z (Pink)
- Price
- £4.66
- Rating
- 4.2/5
- Reviews
- 886
- Age
- 2y ago
128 Pages 100gsm Paper 5.7X4.7 Portable Password & Address Book for Secure Passwords and Contacts Efficient Management Black Spiral Notebook with Alphabetical Tabs Ideal for Office Home Travel
- Price
- £5.55
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 10mo ago
Newest
by launch dateWilliam Morris Strawberry Thief Address & Birthday Book William Morris Address Book with Birthday Reminder Sections Cloth-Covered Spiral Bound Organiser with Tab Dividers 16.5 × 14.5 cm
- Price
- £6.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
128 Pages 100gsm Paper 5.7X4.7 Portable Password & Address Book for Secure Passwords and Contacts Efficient Management Black Spiral Notebook with Alphabetical Tabs Ideal for Office Home Travel
- Price
- £5.55
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 10mo ago
Address Book with Colorful Alphabetical Tabs (8.4 x 5.7) Hardcover Contact Organizer for Website Passwords Telephone Software Licenses and Important Information Seagreen
- Price
- £8.01
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 1y ago
Address Book with Colorful Alphabetical Tabs (8.4 x 5.7) Hardcover Contact Organizer for Website Passwords Telephone Software Licenses and Important Information Pink
- Price
- £8.19
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 1y ago
Address Book with Colorful Alphabetical Tabs (8.4 x 5.7) Hardcover Contact Organizer for Website Passwords Telephone Software Licenses and Important Information Wine Red
- Price
- £7.88
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
65
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
24%
- ZXHQ20%
- evelay15%
- Sixstore12%
- Tallon12%
- Thboxes10%
- HwxBen8%
Address Book demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 5.5×
Top Address Book search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- address book316K/yr
- address books with alphabet index70K/yr
- address books28K/yr
- telephone book17K/yr
- phone book14K/yr
- small address book14K/yr
- address book a512K/yr
- small address book pocket size7K/yr
- address book small9K/yr
- phone books with alphabet index6K/yr
What reviews say buyers love and hate about Address Book
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Excellent product”
“Exactly as needed”
“Good value”
“Nice size”
“Lots of space to write things”
What buyers complain about
86% of reviews“Its A5 size which is larger than I realised”
“ripped pages not good”
“Poor value for money”
“One, half the pages fell out on opening. poor stitching”
“disappointed with the space provided for addresses etc”
Address Book return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
72%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Address Book questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
