abacus
Worth a lookShows low returns (1.2%), but a small market ($48K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,115.1avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.56–£31.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.29avg listing price — sweet spot $15–$100
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 99K searches
According to Flapen's Amazon United Kingdom niche tracking, abacus is a £48K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
abacus market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £51K–£62K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #69
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 83%
- Out of stock
- 8.8%
- Avg brand age
- 41 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
56
Top-5 brand share
50%
Top 20: 96%
Top-5 click share
49%
Top 20: 91%
Open market
43%
- RNHDLY12%
- Melissa & Doug11%
- Rdlobu11%
- Flzoaveus8%
- Vorythm7%
- Jatipy7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Top abacus search terms
- abacus45K/yr
- abacus for kids39K/yr
- abacus for adults7K/yr
- abacus for toddlers8K/yr
Top abacus products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RNHDLY Abacus for Kids Wooden Abacus Counters for Kids
RNHDLY£8.394.0★188 rev
Melissa & Doug Abacus - Classic Wooden Educational Counting Toy With 100 Beads Abacus Toy for Kids Maths for Ages 3+
Melissa & Doug£12.704.8★18,310 rev
Rdlobu Abacus for Kids Abacus Counting Frame for Kids Maths for Ages 3+
Rdlobu£11.423.6★25 rev
Wooden Abacus for Kids Math Manipulatives Learning Clock for 5 6 7 8 Year Old Boys Girls 1st 2nd Grade Math Counters 100 Counting Sticks Montessori Preschool Educational Math Toys Homeschool Supplies
Flzoaveus£14.424.7★326 rev
1pc Wooden Abacus Tool Counting Frame with Beads for Number Learning and Color Recognition
Vorythm£3.993.6★5 rev
Newest
by launch date
Abacus for Kids Set 10 Gear Calculating Frame with 1 Tangram 100 Counting Sticks and 1 detachable Number Sheets Table Chart Classic Wooden Educational Counting Toy
WQorphix£9.510 rev
Abacus for Kids Set Educational Counting Toys Set with 100 Counting Sticks Formula Card Number Symbol Cards & Maths Games for Children Ages 3-7 Portable Abacus for Home and School Learning
ToqoGeri£6.781 rev
Abacus for Kids Set Educational Counting Toys Set with 100 Counting Sticks Formula Card Number Symbol Cards & Maths Games for Children Ages 3-7 Portable Abacus for Home and School Learning
YgonziRuvc£6.831 rev
ERINGOGO Chinese Vintage Abacus Column for Boys and Girls Adults Learning Tool Abacus Arithmetic Counting Tool
ERINGOGO£16.511 rev
Rdlobu Abacus for Kids Abacus Counting Frame for Kids Maths for Ages 3+
Rdlobu£11.4225 rev
Trending
90-day click momentumAbacus for Kids Set 10 Gear Calculating Frame with 1 Tangram 100 Counting Sticks and 1 detachable Number Sheets Table Chart Classic Wooden Educational Counting Toy
WQorphix£9.510.0★
Abacus for Kids Set Educational Counting Toys Set with 100 Counting Sticks Formula Card Number Symbol Cards & Maths Games for Children Ages 3-7 Portable Abacus for Home and School Learning
ToqoGeri£6.781.0★
Abacus for Kids Set Educational Counting Toys Set with 100 Counting Sticks Formula Card Number Symbol Cards & Maths Games for Children Ages 3-7 Portable Abacus for Home and School Learning
YgonziRuvc£6.835.0★
Rdlobu Abacus for Kids Abacus Counting Frame for Kids Maths for Ages 3+
Rdlobu£11.423.6★
1PCS Chinese Traditional Abacus-Wooden Math Calculate Tool Calculater Pupil Arithmetic Kit(Brown)
Elandy£8.974.4★
What buyers say about abacus
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Good value for money”
“Very sturdy”
“Easy to use”
“Great toy”
“Loads of educational elements to it”
“It is colourful with coloured wooden sticks included”
“big enough my child loves it”
“Perfect for kids”
“It has been in constant use without any problems”
What buyers complain about
“Poor quality”
“Too small”
“Impossible to store a number”
“Does not look like new”
“cheap toy”
“it's appearance is flimsy”
“But please be careful as the black rubber bottoms can come off”
Top return reasons
Common questions
- Is abacus profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 30 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the abacus niche?
- 25 brands and 56 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in abacus?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Storage Capacity. The return rate is 1.2%.
- When does demand for abacus peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the abacus niche?
- Listings span £3.56–£31.38; the average listing price is £10.29 (sweet spot $15–$100). The average incumbent carries 1,115 reviews — the moat a new listing must climb.