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Abacus

Abacus shows low returns (1.2%), but a small market ($48K/yr) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 12Growth 15Conversion 56Competition 60Returns 91Price range 59Avg price 36Brand share 85Review moat 60Quality gap 76
This niche Category average

Is Abacus profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Abacus is a £48K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Abacus: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.4% over the last 90 days and 4.7% of searches end in a purchase.

£48K

revenue / yr

Units sold / yr6K
Search volume / yr-20.4%99K
Conversion rate4.7%
Avg price£10.29

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers25 · 56
Top-5 product click share49%
Open market50%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement83%
New entrants (1y)5· 0 succeeded
Avg rating4.3★
Avg reviews1,115

Top Abacus products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

25 falling

Sellers

56

Top-5 brand share

50%

Top 20: 96%

Top-5 click share

49%

Top 20: 91%

Open market

43%

  • RNHDLY12%
  • Melissa & Doug11%
  • Rdlobu11%
  • Flzoaveus8%
  • Vorythm7%
  • Jatipy7%

Abacus demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume99KCVR4.7%Products30Brands25Top 5 Brands50%OOS Rate8.8%Rating4.3★Reviews1,115Avg BSR#69
4K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Top Abacus search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • abacus45K/yr
  • abacus for kids39K/yr
  • abacus for adults7K/yr
  • abacus for toddlers8K/yr

What reviews say buyers love and hate about Abacus

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall23%

Good Quality

Value For Money14%

Good value for money

Strength10%

Very sturdy

Ease Of Use9%

Easy to use

Fun/Entertainment Experience8%

Great toy

What buyers complain about

92% of reviews
Quality-Overall35%

Poor quality

Size-Overall21%

Too small

Storage Capacity8%

Impossible to store a number

Product Condition8%

Does not look like new

Value For Money8%

cheap toy

Abacus return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
37%
2Quality-Overall
18%
3Advertised Vs Actual Product
8%
4Strength
7%
5Defective Material/Parts
7%

Common Abacus questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Abacus 51/100 on Amazon United Kingdom — Worth a look. The niche generates £48K/yr across 30 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -20.4% over the last 90 days.
Search demand for Abacus on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 2.2× the quietest.