Abacus
MaybeReturns run at only 1.2% of orders. But shoppers spend only $48K a year here, so Abacus is a Maybe.
- Flapen Score
- 51 / 100Top 32% of 835 Stationery & Office Supplies niches · +4 vs the category median of 4751
- Market size
- £48K/yr99K searches / yr
- 90-day growth
- -20.4%search demand this quarter
- Competition
- 49%top-5 click share · 25 brands · 56 sellers
Flapen Score
Abacus against its category
The dotted line is the Stationery & Office Supplies average. Past it, Abacus is stronger. Inside it, weaker.
Market
The Abacus market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Abacus 99K times last year and spent an estimated £48K. The top 5 brands take 50% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -20.4%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £48Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- abacus45K searches a year
02 · Price
A sale here is worth £10.29.
Listings sell for £10.29 on average, from £3.56 to £31.38. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.29 that is £1K to £3K a year per listing.
- Average price
- £10.29under the $15 to $100 sweet spot
- Price range
- £3.56–£31.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #69 within School & Educational Supplies. It carries 1,115 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 93%
- Out of stock, average day
- 8.8%
- Average rank
- #69in School & Educational Supplies
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,115per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Abacus products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
RNHDLY Abacus for Kids Wooden Abacus Counters for Kids
- Price
- £8.39
- Rating
- 4.0/5
- Reviews
- 188
- Age
- 2y ago

Melissa & Doug Abacus - Classic Wooden Educational Counting Toy With 100 Beads Abacus Toy for Kids Maths for Ages 3+
- Price
- £12.70
- Rating
- 4.8/5
- Reviews
- 18,310
- Age
- 22y ago

Rdlobu Abacus for Kids Abacus Counting Frame for Kids Maths for Ages 3+
- Price
- £11.42
- Rating
- 3.6/5
- Reviews
- 25
- Age
- 11mo ago

Wooden Abacus for Kids Math Manipulatives Learning Clock for 5 6 7 8 Year Old Boys Girls 1st 2nd Grade Math Counters 100 Counting Sticks Montessori Preschool Educational Math Toys Homeschool Supplies
- Price
- £14.42
- Rating
- 4.7/5
- Reviews
- 326
- Age
- 1y ago

1pc Wooden Abacus Tool Counting Frame with Beads for Number Learning and Color Recognition
- Price
- £3.99
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 1y ago
Trending
90-day click momentum
Abacus for Kids Set 10 Gear Calculating Frame with 1 Tangram 100 Counting Sticks and 1 detachable Number Sheets Table Chart Classic Wooden Educational Counting Toy
- Price
- £9.51
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Abacus for Kids Set Educational Counting Toys Set with 100 Counting Sticks Formula Card Number Symbol Cards & Maths Games for Children Ages 3-7 Portable Abacus for Home and School Learning
- Price
- £6.78
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

Abacus for Kids Set Educational Counting Toys Set with 100 Counting Sticks Formula Card Number Symbol Cards & Maths Games for Children Ages 3-7 Portable Abacus for Home and School Learning
- Price
- £6.83
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Rdlobu Abacus for Kids Abacus Counting Frame for Kids Maths for Ages 3+
- Price
- £11.42
- Rating
- 3.6/5
- Reviews
- 25
- Age
- 11mo ago

1PCS Chinese Traditional Abacus-Wooden Math Calculate Tool Calculater Pupil Arithmetic Kit(Brown)
- Price
- £8.97
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 9y ago
Newest
by launch date
Abacus for Kids Set 10 Gear Calculating Frame with 1 Tangram 100 Counting Sticks and 1 detachable Number Sheets Table Chart Classic Wooden Educational Counting Toy
- Price
- £9.51
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Abacus for Kids Set Educational Counting Toys Set with 100 Counting Sticks Formula Card Number Symbol Cards & Maths Games for Children Ages 3-7 Portable Abacus for Home and School Learning
- Price
- £6.78
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

Abacus for Kids Set Educational Counting Toys Set with 100 Counting Sticks Formula Card Number Symbol Cards & Maths Games for Children Ages 3-7 Portable Abacus for Home and School Learning
- Price
- £6.83
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

ERINGOGO Chinese Vintage Abacus Column for Boys and Girls Adults Learning Tool Abacus Arithmetic Counting Tool
- Price
- £16.51
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

Rdlobu Abacus for Kids Abacus Counting Frame for Kids Maths for Ages 3+
- Price
- £11.42
- Rating
- 3.6/5
- Reviews
- 25
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
56
Top-5 brand share
50%
Top 20: 96%
Top-5 click share
49%
Top 20: 91%
Open market
43%
- RNHDLY12%
- Melissa & Doug11%
- Rdlobu11%
- Flzoaveus8%
- Vorythm7%
- Jatipy7%
Demand
Abacus search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Abacus search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- abacus45K/yr
- abacus for kids39K/yr
- abacus for adults7K/yr
- abacus for toddlers8K/yr
Reviews and returns
What reviews say buyers love and hate about Abacus
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Very tiny and flimsy definitely dont feel like I got the quality for the price I would have returned if my toddler didnt opened the whole thing
Overall, disappointed with the quality and overpriced for items included
Too small
The abecus is very small
tiny tiny
Impossible to store a number
Does not look like new
cheap toy
Love
Good Quality
Amazing product
Made well
Good value for money
Worth the money
Great value for money
Very sturdy
Really lovely and sturdy toy
strong stands up nice no falling over what can I say if you got children get one
Easy to use
Very useful
They have found it extremely useful
Great toy
My son loves his toy
Return
1.2% Return rate 54% Fixable by listing
Too small
The abecus is very small
tiny tiny
Poor quality
Very tiny and flimsy definitely dont feel like I got the quality for the price I would have returned if my toddler didnt opened the whole thing
Overall, disappointed with the quality and overpriced for items included
it's appearance is flimsy
Very tiny and flimsy definitely dont feel like I got the quality for the price I would have returned if my toddler didnt opened the whole thing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Abacus questions
Answered from the same tracked data.









