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Abacus

Maybe

Returns run at only 1.2% of orders. But shoppers spend only $48K a year here, so Abacus is a Maybe.

Flapen Score
51
51 / 100
Top 32% of 835 Stationery & Office Supplies niches · +4 vs the category median of 47
Market size
£48K/yr99K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
49%top-5 click share · 25 brands · 56 sellers

Flapen Score

Abacus against its category

The dotted line is the Stationery & Office Supplies average. Past it, Abacus is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Abacus market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Abacus 99K times last year and spent an estimated £48K. The top 5 brands take 50% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
4.7%
Market size, estimated
£48Ka year
Peak month
December2.2× the quietest month
Top search term
abacus45K searches a year

02 · Price

A sale here is worth £10.29.

Listings sell for £10.29 on average, from £3.56 to £31.38. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.29 that is £1K to £3K a year per listing.

Average price
£10.29under the $15 to $100 sweet spot
Price range
£3.56–£31.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #69 within School & Educational Supplies. It carries 1,115 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
93%
Out of stock, average day
8.8%
Average rank
#69in School & Educational Supplies
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,115per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Abacus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

25 falling

Sellers

56

Top-5 brand share

50%

Top 20: 96%

Top-5 click share

49%

Top 20: 91%

Open market

43%

  • RNHDLY12%
  • Melissa & Doug11%
  • Rdlobu11%
  • Flzoaveus8%
  • Vorythm7%
  • Jatipy7%

Demand

Abacus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Abacus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • abacus45K/yr
  • abacus for kids39K/yr
  • abacus for adults7K/yr
  • abacus for toddlers8K/yr

Reviews and returns

What reviews say buyers love and hate about Abacus

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall35%−0.04

Poor quality

Very tiny and flimsy definitely dont feel like I got the quality for the price I would have returned if my toddler didnt opened the whole thing

Overall, disappointed with the quality and overpriced for items included

Size-Overall21%−0.07

Too small

The abecus is very small

tiny tiny

Storage Capacity8%−0.03

Impossible to store a number

Product Condition8%−0.03

Does not look like new

Value For Money8%+0.74

cheap toy

Love

Quality-Overall23%−0.04

Good Quality

Amazing product

Made well

Value For Money14%+0.74

Good value for money

Worth the money

Great value for money

Strength10%+0.47

Very sturdy

Really lovely and sturdy toy

strong stands up nice no falling over what can I say if you got children get one

Ease Of Use9%+1.01

Easy to use

Very useful

They have found it extremely useful

Fun/Entertainment Experience8%+0.86

Great toy

My son loves his toy

Return

1.2% Return rate 54% Fixable by listing

Size-Overall37%▃▄▅█▅▅

Too small

The abecus is very small

tiny tiny

Quality-Overall18%█▇▅▁▆▄

Poor quality

Very tiny and flimsy definitely dont feel like I got the quality for the price I would have returned if my toddler didnt opened the whole thing

Overall, disappointed with the quality and overpriced for items included

Advertised Vs Actual Product8%█▄▃▃▁▂
Strength7%▄▄█▅▂▃

it's appearance is flimsy

Very tiny and flimsy definitely dont feel like I got the quality for the price I would have returned if my toddler didnt opened the whole thing

Defective Material/Parts7%▁▃▃▇██

FAQ

Common Abacus questions

Answered from the same tracked data.