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A6 Diary 2025

Fail

Prices span $3.49–$10.59, mostly outside the sweet spot, so A6 Diary 2025 is a Fail.

Flapen Score
39
39 / 100
Ranks 626 of 835 Stationery & Office Supplies niches · −8 vs the category median of 47
Market size
£5K/yr28K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
54%top-5 click share · 15 brands · 22 sellers

Flapen Score

A6 Diary 2025 against its category

The dotted line is the Stationery & Office Supplies average. Past it, A6 Diary 2025 is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A6 Diary 2025 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A6 Diary 2025 28K times last year and spent an estimated £5K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
2.3%
Market size, estimated
£5Ka year
Peak month
December14.9× the quietest month
Top search term
a6 diary18K searches a year

02 · Price

A sale here is worth £7.10.

Listings sell for £7.10 on average, from £3.49 to £10.59. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £7.10 that is £0 to £710 a year per listing.

Average price
£7.10under the $15 to $100 sweet spot
Price range
£3.49–£10.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£710
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #361 within Calendars, Planners & Personal Organisers. It carries 194 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
25.0%
Average rank
#361in Calendars, Planners & Personal Organisers
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
194per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top A6 Diary 2025 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£471£943£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

22

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

29%

  • Orbitron20%
  • Busy B14%
  • SenZee10%
  • Collins9%
  • Kamaking9%
  • 1ABOVE8%

Demand

A6 Diary 2025 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 14.9×

Search terms

Top A6 Diary 2025 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a6 diary18K/yr
  • diary a67K/yr
  • a6 diary 2025723/yr
  • a6 diary 2025 day per page481/yr
  • 2025 diary a6718/yr
  • a6 2025 diary358/yr
  • 2025 a6 diary325/yr
  • 2025 diary a6 page a day200/yr
  • a6 diary 2025 week to view339/yr
  • diary 2025 a6235/yr

Reviews and returns

What reviews say buyers love and hate about A6 Diary 2025

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%+1.86

Its a bit wider than a slim diary

Bit small

Small

Durability17%−0.08

This diary is falling apart in 3 months

Color17%−0.08

Although I cannot pick the colour

Not what expected colour wise

cheerful ones shown very disappointed I coul get them colours for a pound in the pound shop

Thickness8%−0.04

Well, the pages are super thin

Drying Time8%−0.04

Dont make them wet

Love

Quality-Overall20%+1.05

Very well made

Good quality diary as described

Good quality

Size-Overall19%+1.86

Perfect size

Great size and detail

Good useful small size

Value For Money13%+0.72

Fine diary for the price

Value for money

Worth buying

Design-Overall10%−0.07

I love the design of contact pages at front

This diary feels modern in its design

Lovely planner

Document Organizing/Classification10%+0.49

It features everything you could wish for in a pocket diary; clear week to view layout, two bookmarks, contacts and birthdays pages, important dates. UK, Ireland, US and Canada., pen holder, and even a pocket at the back for storing other small documents/papers

I love being organised

A6 BusyB diary - perfect for day to day appointments

Return

1.4% Return rate 84% Fixable by listing

Size-Overall78%▆▆█▇▇▆

Its a bit wider than a slim diary

Bit small

Small

Thickness3%▁▁▁▁█▄

Well, the pages are super thin

Functionality-Overall3%█▁▁▁▁▁
Paper Quality3%▆█▁▁▁▁
Value For Money3%▁█▁▁▁▃

Though it is rather expensive

FAQ

Common A6 Diary 2025 questions

Answered from the same tracked data.