A5 Paper
FailPrices span $3.25–$14.20, mostly outside the sweet spot, so A5 Paper is a Fail.
- Flapen Score
- 42 / 100Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 4742
- Market size
- £136K/yr96K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 79%top-5 click share · 9 brands · 26 sellers
Flapen Score
A5 Paper against its category
The dotted line is the Stationery & Office Supplies average. Past it, A5 Paper is stronger. Inside it, weaker.
Market
The A5 Paper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for A5 Paper 96K times last year and spent an estimated £136K. The top 5 brands take 88% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
17.0% of searches ended in a purchase last week.
Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.
- Searches, last 12 months
- 96K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 17.0%
- Market size, estimated
- £136Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- a5 paper76K searches a year
02 · Price
A sale here is worth £8.30.
Listings sell for £8.30 on average, from £3.25 to £14.20. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £8.30 that is £10K to £12K a year per listing.
- Average price
- £8.30under the $15 to $100 sweet spot
- Price range
- £3.25–£14.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #886 within Paper. It carries 619 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #886in Paper
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 619per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top A5 Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
A5 White Paper Printer Copy - Smooth 80gsm Ream 500 Sheets Plain White
- Price
- £8.28
- Rating
- 4.4/5
- Reviews
- 1,286
- Age
- 6y ago
Data Copy Premium Paper A5 80gsm Pack 500 Sheets
- Price
- £4.31
- Rating
- 4.6/5
- Reviews
- 280
- Age
- 9y ago
100 GSM A5 Plain White Smooth Paper Office Printing and photocopy 148 x 210mm 100 Sheets
- Price
- £6.67
- Rating
- 4.6/5
- Reviews
- 493
- Age
- 4y ago
Xerox Premier Paper A5 80gsm White 003R91832 (Pack of 500)
- Price
- £4.04
- Rating
- 4.6/5
- Reviews
- 765
- Age
- 9y ago
BCreativetolearn A5 White Copy Paper 100 Sheets of 80gsm A5 Printer Paper 21cm x 14.8cm Home Office & General Use Paper.
- Price
- £4.09
- Rating
- 4.4/5
- Reviews
- 1,286
- Age
- 5y ago
Trending
90-day click momentumData Copy Premium Paper A5 80gsm Pack 500 Sheets
- Price
- £4.31
- Rating
- 4.6/5
- Reviews
- 280
- Age
- 9y ago
DJP A5 White Quality Office Printing Paper - 100gsm 500 Sheets
- Price
- £10.27
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 2y ago
Indigo Box of A5 Office White Printer Copier Paper 5 Reams of 250 Sheets (1250 Sheets Total) 80gsm Gold Standard Premium High White Paper for Inkjet Laser & Copier Use
- Price
- £13.28
- Rating
- 4.0/5
- Reviews
- 63
- Age
- 10y ago
House of Card & Paper A5 160 GSM Card - White (Pack of 100)
- Price
- £3.97
- Rating
- 4.6/5
- Reviews
- 1,589
- Age
- 7y ago
DJP White A5 Copier 80gsm Paper Printing Paper - 100 Sheets Printer Paper Plain White
- Price
- £3.25
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 3y ago
Newest
by launch dateDJP A5 White Quality Office Printing Paper - 100gsm 500 Sheets
- Price
- £10.27
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 2y ago
DJP White A5 Copier 80gsm Paper Printing Paper - 100 Sheets Printer Paper Plain White
- Price
- £3.25
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 3y ago
100 GSM A5 Plain White Smooth Paper Office Printing and photocopy 148 x 210mm 100 Sheets
- Price
- £6.67
- Rating
- 4.6/5
- Reviews
- 493
- Age
- 4y ago
BCreativetolearn A5 White Copy Paper 100 Sheets of 80gsm A5 Printer Paper 21cm x 14.8cm Home Office & General Use Paper.
- Price
- £4.09
- Rating
- 4.4/5
- Reviews
- 1,286
- Age
- 5y ago
BCreativetolearn A5 White Copy Paper 1000 Sheets of 80gsm A5 Printer Paper 21cm x 14.8cm Home Office & General Use Paper.
- Price
- £13.56
- Rating
- 4.4/5
- Reviews
- 1,286
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
26
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
7%
- BCreativetolearn43%
- DATA COPY16%
- RPP13%
- Xerox10%
- DJP6%
- ARK5%
- Open — no brand owns it (3 brands, 7%)
Demand
A5 Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top A5 Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- a5 paper76K/yr
- a5 printer paper11K/yr
- a5 paper 120gsm5K/yr
- a5 paper 80gsm2K/yr
- a5 paper 100gsm3K/yr
Reviews and returns
What reviews say buyers love and hate about A5 Paper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not the same quality paper I've bought before
VERY thin paper
definitely not like my other 80gms paper
Its thin
Feels much thinner compared to the paper I have left from the previous order
Thin paper
Was expecting the big ones
Despite fanning before loading into printer, consistently sticks together wasting printer ink and paper
At £10 i think it is a little costly
A tad expensive
As mentioned, it costs a little more than competitors
Love
Great paper
Very good paper in my printer
Good printer paper
Excellent quality
Nice quality and white
good quality and white as you like
Did its job
Does the job
Exactly as described
good value
I guess the price is ok
Good value for money
The paper is compatible with my printer
A5 paper. This is A5.
works with my HP printer
Return
0.7% Return rate 58% Fixable by listing
Was expecting the big ones
Not the same quality paper I've bought before
VERY thin paper
definitely not like my other 80gms paper
It is BADLY cut down A4 paper that is INCONSISTANTLY SIZED
Decrease in quality since 2021
there is a noticeable decline in quality
No where near as nice quality as the other 100gsm I purchased from a store in town
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common A5 Paper questions
Answered from the same tracked data.