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A5 Notepads

Maybe

An estimated 0.3% of orders come back. But shoppers spend an estimated $41K a year here, so A5 Notepads is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 47
Market size
£41K/yr47K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
35%top-5 click share · 30 brands · 93 sellers

Flapen Score

A5 Notepads against its category

The dotted line is the Stationery & Office Supplies average. Past it, A5 Notepads is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A5 Notepads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A5 Notepads 47K times last year and spent an estimated £41K. The top 5 brands take 64% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
10.3%
Market size, estimated
£41Ka year
Peak month
January1.4× the quietest month
Top search term
notebooks a5 multipack7K searches a year

02 · Price

A sale here is worth £8.35.

Listings sell for £8.35 on average, from £0.91 to £22.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.35 that is £835 to £2K a year per listing.

Average price
£8.35under the $15 to $100 sweet spot
Price range
£0.91–£22.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£835–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #108 within Notebooks, Writing Pads & Diaries. It carries 2,882 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
95%
Out of stock, average day
2.2%
Average rank
#108in Notebooks, Writing Pads & Diaries
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,882per listing
Listings tracked
55

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top A5 Notepads products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£813£2K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 flat

Sellers

93

Est. top-5 brand share

64%

Top 20: 95%

Est. top-5 click share

35%

Top 20: 75%

Open market

36%

  • ZCZN21%
  • Pukka Pad10%
  • Amazon Basics9%
  • SUMMIT8%
  • Q-Connect7%
  • Silvine7%

Demand

A5 Notepads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top A5 Notepads search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • notebooks a5 multipack7K/yr
  • a5 note pads8K/yr
  • a5 pads6K/yr
  • note pads a5 multipack5K/yr
  • a5 notebooks multipack6K/yr
  • notepads a5 multipack4K/yr
  • a5 writing pad4K/yr
  • a5 notebook multipack3K/yr
  • a5 jotter3K/yr

Reviews and returns

What reviews say buyers love and hate about A5 Notepads

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
13%of negative reviews mention “Paper Quality”
0.3%of orders come back
“Not the best quality paper”
A buyer, on “Paper Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common A5 Notepads questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data