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A5 Notepads

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $41K a year here, so A5 Notepads is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 47
Market size
£41K/yr47K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
35%top-5 click share · 30 brands · 93 sellers

Flapen Score

A5 Notepads against its category

The dotted line is the Stationery & Office Supplies average. Past it, A5 Notepads is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A5 Notepads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A5 Notepads 47K times last year and spent an estimated £41K. The top 5 brands take 64% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
10.3%
Market size, estimated
£41Ka year
Peak month
January1.4× the quietest month
Top search term
notebooks a5 multipack7K searches a year

02 · Price

A sale here is worth £8.35.

Listings sell for £8.35 on average, from £0.91 to £22.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.35 that is £835 to £2K a year per listing.

Average price
£8.35under the $15 to $100 sweet spot
Price range
£0.91–£22.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£835–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #108 within Notebooks, Writing Pads & Diaries. It carries 2,882 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
95%
Out of stock, average day
2.2%
Average rank
#108in Notebooks, Writing Pads & Diaries
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,882per listing
Listings tracked
55

04 · Newcomers

Amazon counts 2 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top A5 Notepads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£813£2K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 flat

Sellers

93

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

35%

Top 20: 75%

Open market

36%

  • ZCZN21%
  • Pukka Pad10%
  • Amazon Basics9%
  • SUMMIT8%
  • Q-Connect7%
  • Silvine7%

Demand

A5 Notepads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top A5 Notepads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • notebooks a5 multipack7K/yr
  • a5 note pads8K/yr
  • a5 pads6K/yr
  • note pads a5 multipack5K/yr
  • a5 notebooks multipack6K/yr
  • notepads a5 multipack4K/yr
  • a5 writing pad4K/yr
  • a5 notebook multipack3K/yr
  • a5 jotter3K/yr

Reviews and returns

What reviews say buyers love and hate about A5 Notepads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paper Quality13%−0.10

Not the best quality paper

Paper is quite thin

The paper is fairly thin

Size-Overall10%−0.07

The lines are quite big

Too small

The header and footer margins are small,

Value For Money9%+1.85

expensive for what they are

Overpriced

Bit pricey

Thickness8%−0.06

The paper is thick

the lines are a thin

I thought they would be thicker

Durability4%−0.02

wont last long

They aren't particularly durable

Fell apart when trying to write notes

Love

Value For Money27%+1.85

GOOD VALUE

Fair price

Excellent value for money

Quality-Overall22%+1.38

The quality is reasonable

Build quality is fair

Excellent quality

Paper Quality12%−0.10

nice feel to paper

Paper ok quality

Good quality, smooth paper and a nice thickness

Advertised Vs Actual Product6%−0.01

As advertised and expected

Exactly as shown

As described

Color5%+0.43

Bright colours

Great colours

Lovely colours

Return

0.3% Return rate 77% Fixable by listing

Size-Overall66%█▇▇▆█▅

The lines are quite big

Too small

The header and footer margins are small,

Advertised Vs Actual Product6%▁▄▁▇██

Wrong description of the product

I find the advert misleading

WRONG DESCRIPTION OF ITEM BY AMAZON FOR A5 PRODUCT

Paper Quality6%▁█▅▆▁▆

Not the best quality paper

Paper is quite thin

The paper is fairly thin

Quality-Overall6%▁▅▆█▂▆

Cheap

Poor quality

cheap and basic

Thin5%█▃▅▃▄█

FAQ

Common A5 Notepads questions

Answered from the same tracked data.