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A5 Notebook Cover

Fail

Shoppers spend only $39K a year here, so A5 Notebook Cover is a Fail.

Flapen Score
49
49 / 100
Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 47
Market size
£39K/yr192K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
35%top-5 click share · 28 brands · 60 sellers

Flapen Score

A5 Notebook Cover against its category

The dotted line is the Stationery & Office Supplies average. Past it, A5 Notebook Cover is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A5 Notebook Cover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A5 Notebook Cover 192K times last year and spent an estimated £39K. The top 5 brands take 62% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
1.3%
Market size, estimated
£39Ka year
Top search term
midori notebook33K searches a year

02 · Price

A sale here is worth £15.52.

Listings sell for £15.52 on average, from £5.63 to £64.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.52 that is £0 to £2K a year per listing.

Average price
£15.52inside the $15 to $100 sweet spot
Price range
£5.63–£64.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #531 within Calendars, Planners & Personal Organisers. It carries 767 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
98%
Out of stock, average day
5.3%
Average rank
#531in Calendars, Planners & Personal Organisers
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
767per listing
Listings tracked
51

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top A5 Notebook Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 flat

Sellers

60

Top-5 brand share

62%

Top 20: 95%

Top-5 click share

35%

Top 20: 76%

Open market

33%

  • Midori36%
  • newestor8%
  • WANDERINGS8%
  • WEBEEDY5%
  • Hiram5%
  • SIMDAO5%

Demand

A5 Notebook Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '26FebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 6 of 12 months tracked

Search terms

Top A5 Notebook Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • midori notebook33K/yr
  • a5 notebook cover25K/yr
  • leather journal cover16K/yr
  • journal cover13K/yr
  • notebook cover18K/yr
  • a5 journal cover9K/yr
  • a5 leather notebook cover10K/yr
  • midori a510K/yr
  • leather notebook cover12K/yr
  • hobonichi a5 cover10K/yr

Reviews and returns

What reviews say buyers love and hate about A5 Notebook Cover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%−0.15

expensive

At £22.49 its on the expensive side

very over priced for what it is

Quality-Overall12%+0.52

Quality issue

Similar quality will cost you over £40

ok. Quality not great

Smell9%−0.05

it also has a chemical smell to it

There is just one thing - the covers do have a slight odor to them when you first use them so they may need ventilating first

it smelt really bad

Size-Overall8%−0.05

The pen loop is also far too big

Small

a tight fit

Advertised Vs Actual Product5%−0.03

this isn't mentioned or shown in the listing

Not the size stated

Love

Quality-Overall31%+0.52

Excellent quality

Lovely anniversary gift - second time of purchasing this quality item

The cover feels nicely made

Paper Quality11%+1.39

Good paper

The paper supplied is lovely and thick

Lovely paper to write on with fountain pen

Leather Quality9%+0.97

as described - good quality leather

The leather is great

The leather is smooth

Size-Overall6%−0.05

Size is perfect

good size and very good for hand bag and durability

The size is exactly what is described

Value For Money5%−0.15

Amazing value

Great for the price

Great purchase for price

Return

1.5% Return rate 67% Fixable by listing

Size-Overall49%▇▆▆█▆▅

The pen loop is also far too big

Small

a tight fit

Quality-Overall11%▄▃█▃▅▅

Quality issue

Similar quality will cost you over £40

ok. Quality not great

Paper Quality5%▄▃▂▁█▅
Advertised Vs Actual Product5%▁▇▇▆█▅

this isn't mentioned or shown in the listing

Not the size stated

Compatibility-Overall4%▁▃▁▁▅█

FAQ

Common A5 Notebook Cover questions

Answered from the same tracked data.