A5 Filofax Diary 2026 Refill
FailDemand is soft, at -64.8% this quarter, so A5 Filofax Diary 2026 Refill is a Fail.
- Flapen Score
- 36 / 100Ranks 689 of 835 Stationery & Office Supplies niches · −11 vs the category median of 4736
- Market size
- £34K/yr51K searches / yr
- 90-day growth
- -64.8%search demand this quarter
- Competition
- 53%top-5 click share · 7 brands · 27 sellers
Flapen Score
A5 Filofax Diary 2026 Refill against its category
The dotted line is the Stationery & Office Supplies average. Past it, A5 Filofax Diary 2026 Refill is stronger. Inside it, weaker.
Market
The A5 Filofax Diary 2026 Refill market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for A5 Filofax Diary 2026 Refill 51K times last year and spent an estimated £34K. The top 5 brands take 94% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
7.9% of searches ended in a purchase last week.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -64.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -64.8%
- Conversion, latest week
- 7.9%
- Market size, estimated
- £34Ka year
- Top search term
- a5 filofax diary 2026 refill24K searches a year
02 · Price
A sale here is worth £8.61.
Listings sell for £8.61 on average, from £3.44 to £18.25. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.61 that is £2K to £4K a year per listing.
- Average price
- £8.61under the $15 to $100 sweet spot
- Price range
- £3.44–£18.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 50.0% of listings are out of stock. The average listing ranks #65 within Calendars, Planners & Personal Organisers. It carries 262 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 50.0%
- Average rank
- #65in Calendars, Planners & Personal Organisers
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 262per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 2 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top A5 Filofax Diary 2026 Refill products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Filofax A5 Week on two pages column format English 2026 diary 26-68521
- Price
- £10.12
- Rating
- 4.8/5
- Reviews
- 262
- Age
- 1y ago
Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible
- Price
- £7.35
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 7mo ago
2026 Diary Refill A5 Size Week on Two Pages Monthly Tabs Filofax A5 Compatible
- Price
- £6.99
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 9mo ago
Filofax A5 week per page 4 language 2026 diary 26-68517
- Price
- £6.19
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago
Filofax A5 week on one page with notes 5 language 2026 diary 26-68509
- Price
- £9.90
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago
Trending
90-day click momentum
NEYSA Diary 2026 2027 Refill Week on 2 Pages A5 with UK Holidays
- Price
- £6.20
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 3mo ago
Filofax A5 week on two pages mid year August 26 - July 27 diary refill 27-68562
- Price
- £11.35
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible
- Price
- £7.35
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 7mo ago
Orgnizme 26-27 Middle Year Diary Refill Personal Size Week on Two Pages July 2026 - June 2027 Compatible with Filofax Personal Organiser
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 7mo ago
Filofax A5 Minimal week on two pages 5 language 2026 diary 26-68590
- Price
- £7.43
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 1y ago
Newest
by launch dateNEYSA Diary 2026 2027 Refill Week on 2 Pages A5 with UK Holidays
- Price
- £6.20
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 3mo ago
Filofax A5 week on two pages mid year August 26 - July 27 diary refill 27-68562
- Price
- £11.35
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Academic Diary 2026 2027 Refill A5 Size Week to View 21 x 14.8 cm
- Price
- £7.18
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 7mo ago
Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible
- Price
- £7.35
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 7mo ago
Orgnizme 26-27 Middle Year Diary Refill Personal Size Week on Two Pages July 2026 - June 2027 Compatible with Filofax Personal Organiser
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
27
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
3%
- Filofax50%
- Orgnizme21%
- genXon15%
- YHH4%
- Thboxes4%
- NEYSA3%
- Open — no brand owns it (1 brand, 3%)
Demand
A5 Filofax Diary 2026 Refill search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 29.3× · 10 of 12 months tracked
Search terms
Top A5 Filofax Diary 2026 Refill search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- a5 filofax diary 2026 refill24K/yr
- filofax a5 refills 20269K/yr
- a5 filofax diary 2026 refill week on 2 pages5K/yr
- filofax personal refills 2026 a55K/yr
- filofax a5 refills 2026 week on two pages9K/yr
Reviews and returns
What reviews say buyers love and hate about A5 Filofax Diary 2026 Refill
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
just expensive
Waste of money
Expensive
Even on the cover it shows QR codes, however it is blank inside
a set of highlighter sticky tabs. not in my photo
I'd describe it like cheap copier paper
The paper is very thin as well
My only complaint is the paper is quite thin
My only complaint is the paper is quite thin
Love
good quality with month dividers
Good Quality Inserts
Good quality
Clear layout, good paper quality for everyday planning
Nice quality paper
Paper is lovely, printing fine, moveable day ruler and sticky notes
Just what I wanted
Did the job
As described
Just the right size
Fitted perfectly with my A5 Filofax
Fits filofax
This diary refill is an excellent choice for staying organised throughout the year, with a clear and thoughtful layout that makes planning easy and enjoyable
Very useful and good quality academic 2026-27 personal organiser refill in A5
High quality, practical and very easy to use, its a brilliant planner insert for keeping life organised
Return
1.8% Return rate 91% Fixable by listing
Even on the cover it shows QR codes, however it is blank inside
a set of highlighter sticky tabs. not in my photo
I'd describe it like cheap copier paper
The paper is very thin as well
My only complaint is the paper is quite thin
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Money Envelopes
£292K/yr-4.7%
Academic Wall Planner 2024/2025
£10K/yr+216.7%
Stamps
£2.8M/yr-17.4%
Classroom Essentials for Teachers
£33K/yr+185.3%
Academic Wall Planner 2025/2026
£52K/yr+109.5%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common A5 Filofax Diary 2026 Refill questions
Answered from the same tracked data.