a5 filofax diary 2026 refill
Skip itSoft demand (-64.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great262.33avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.61avg listing price — sweet spot $15–$100
Price range
Bad£3.44–£18.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£34K£34K/yr · 51K searches
Growth
Bad-64.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, a5 filofax diary 2026 refill is a £34K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 36/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
a5 filofax diary 2026 refill market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £43K–£52K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #65
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 50.0%
- Avg brand age
- 27 months
- Avg seller age
- 212 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
27
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
3%
- Filofax50%
- Orgnizme21%
- genXon15%
- YHH4%
- Thboxes4%
- NEYSA3%
- Open — no brand owns it (1 brand, 3%)
Demand
Weekly Amazon search volume, last 41 weeks — -64.8% search growth over the last 90 days.Top a5 filofax diary 2026 refill search terms
- a5 filofax diary 2026 refill24K/yr
- filofax a5 refills 20269K/yr
- a5 filofax diary 2026 refill week on 2 pages5K/yr
- filofax personal refills 2026 a55K/yr
- filofax a5 refills 2026 week on two pages9K/yr
Top a5 filofax diary 2026 refill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Filofax A5 Week on two pages column format English 2026 diary 26-68521
Filofax£10.124.8★262 rev
Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible
Orgnizme£7.354.6★1,061 rev
2026 Diary Refill A5 Size Week on Two Pages Monthly Tabs Filofax A5 Compatible
genXon£6.994.3★20 rev
Filofax A5 week per page 4 language 2026 diary 26-68517
Filofax£6.194.8★15 rev
Filofax A5 week on one page with notes 5 language 2026 diary 26-68509
Filofax£9.904.7★29 rev
Newest
by launch date
NEYSA Diary 2026 2027 Refill Week on 2 Pages A5 with UK Holidays
NEYSA£6.2014 rev
Filofax A5 week on two pages mid year August 26 - July 27 diary refill 27-68562
Filofax£11.352 rev
Academic Diary 2026 2027 Refill A5 Size Week to View 21 x 14.8 cm
Thboxes£7.1819 rev
Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible
Orgnizme£7.351,061 rev
Orgnizme 26-27 Middle Year Diary Refill Personal Size Week on Two Pages July 2026 - June 2027 Compatible with Filofax Personal Organiser
Orgnizme£7.481,061 rev
Trending
90-day click momentumNEYSA Diary 2026 2027 Refill Week on 2 Pages A5 with UK Holidays
NEYSA£6.204.9★
Filofax A5 week on two pages mid year August 26 - July 27 diary refill 27-68562
Filofax£11.355.0★
Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible
Orgnizme£7.354.6★
Orgnizme 26-27 Middle Year Diary Refill Personal Size Week on Two Pages July 2026 - June 2027 Compatible with Filofax Personal Organiser
Orgnizme£7.484.6★
Filofax A5 Minimal week on two pages 5 language 2026 diary 26-68590
Filofax£7.433.5★
What buyers say about a5 filofax diary 2026 refill
What buyers praise and complain about, mined from review topics.What buyers love
“good quality with month dividers”
“Clear layout, good paper quality for everyday planning”
“Just what I wanted”
“Just the right size”
“This diary refill is an excellent choice for staying organised throughout the year, with a clear and thoughtful layout that makes planning easy and enjoyable”
“Excellent value”
“easy to write on”
“easy to use”
“the layout is clear”
“It works”
What buyers complain about
“just expensive”
“Even on the cover it shows QR codes, however it is blank inside”
“I'd describe it like cheap copier paper”
“My only complaint is the paper is quite thin”
Top return reasons
Common questions
- Is a5 filofax diary 2026 refill profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 21 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -64.8%. Flapen's verdict: Skip it (36/100).
- How competitive is the a5 filofax diary 2026 refill niche?
- 7 brands and 27 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in a5 filofax diary 2026 refill?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Paper Quality. The return rate is 1.8%.
- What does it cost to enter the a5 filofax diary 2026 refill niche?
- Listings span £3.44–£18.25; the average listing price is £8.61 (sweet spot $15–$100). The average incumbent carries 262 reviews — the moat a new listing must climb.