A5 Filofax Diary 2026 Refill

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -64.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months

51K

Growth, 90 days vs prior 90

-64.8%

Conversion, latest week

7.9%

Market size, estimated

£34Ka year

Top search term

a5 filofax diary 2026 refill24K searches a year

Listings sell for £8.61 on average, from £3.44 to £18.25. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.61 that is £2K to £4K a year per listing.

Average price

£8.61under the $15 to $100 sweet spot

Price range

£3.44–£18.25

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

1.8%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 50.0% of listings are out of stock. The average listing ranks #65 within Calendars, Planners & Personal Organisers. It carries 262 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

50.0%

Average rank

#65in Calendars, Planners & Personal Organisers

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

262per listing

Listings tracked

21

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

27 months