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A5 Envelopes

Fail

The top 5 products take 81% of clicks, so A5 Envelopes is a Fail.

Flapen Score
44
44 / 100
Ranks 489 of 835 Stationery & Office Supplies niches · −3 vs the category median of 47
Market size
£538K/yr396K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
81%top-5 click share · 8 brands · 50 sellers

Flapen Score

A5 Envelopes against its category

The dotted line is the Stationery & Office Supplies average. Past it, A5 Envelopes is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A5 Envelopes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A5 Envelopes 396K times last year and spent an estimated £538K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

17.4% of searches ended in a purchase last week.

Shoppers searched for this 396K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £538K a year.

Searches, last 12 months
396K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
17.4%
Market size, estimated
£538Ka year
Peak month
December1.8× the quietest month
Top search term
a5 envelopes160K searches a year

02 · Price

A sale here is worth £7.81.

Listings sell for £7.81 on average, from £3.23 to £19.10. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £7.81 that is £39K to £47K a year per listing.

Average price
£7.81under the $15 to $100 sweet spot
Price range
£3.23–£19.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
£39K–£47K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Envelopes & Mailing Supplies. It carries 2,026 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#91in Envelopes & Mailing Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,026per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top A5 Envelopes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£54K£108K£162K£215K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

50

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

4%

  • Triplast35%
  • Tallon34%
  • Blake17%
  • Postmaster4%
  • FIRST CHOICE KAYA3%
  • evour3%
  • Open — no brand owns it (2 brands, 4%)

Demand

A5 Envelopes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top A5 Envelopes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a5 envelopes160K/yr
  • envelopes a561K/yr
  • c5 envelopes69K/yr
  • a5 envelopes peel and seal17K/yr
  • c5 envelopes peel and seal17K/yr
  • a5 envelope10K/yr
  • envelopes c513K/yr
  • a5 size envelopes7K/yr
  • a5 white envelopes7K/yr
  • c5 envelope5K/yr

Reviews and returns

What reviews say buyers love and hate about A5 Envelopes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%+0.60

Average quality

Cheap as chips

getting better quality as these are flimsy

Thickness16%−0.11

that shows in the thickness of the paper so are a lower quality

Creased and not as thick as led to believe

Thin papet

Adhesion/Stickiness14%−0.10

Stickiness was non existent

Will not stick down very well

the glue is not very strong

Paper Quality7%−0.02

that shows in the thickness of the paper so are a lower quality

Paper is thin

I only gave 3 stars because the paper is so thin

Size-Overall6%−0.02

Large

Love

Quality-Overall30%+0.60

Great quality, arrived quickly

Reasonable quality and sel sealing

Excellent product

Value For Money22%+2.09

Fair price

Good value

Great value

Advertised Vs Actual Product17%+1.73

Do exactly as expected

Great as expected

Exactly as stated

Size-Overall6%−0.02

The size is great

quality fit ok

Very much fit for the job./

Adhesion/Stickiness5%−0.10

Always good quality stick fine

Excellent quality product with very good adhesive

They stick OK too

Return

0.2% Return rate 75% Fixable by listing

Size-Overall69%▇▆▅█▅▆

Large

Quality-Overall10%▃▄▄▁█▇

Average quality

Cheap as chips

getting better quality as these are flimsy

Thin6%▁▃█▁▂▂

Very thin

Thin

are a bit thin

Adhesion/Stickiness4%▁▁▁▅█▁

Stickiness was non existent

Will not stick down very well

the glue is not very strong

Advertised Vs Actual Product2%▁▁▁▁▁█

FAQ

Common A5 Envelopes questions

Answered from the same tracked data.