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A4 Writing Pads

Fail

The top 5 brands take 100% of clicks, so A4 Writing Pads is a Fail.

Flapen Score
40
40 / 100
Ranks 601 of 835 Stationery & Office Supplies niches · −7 vs the category median of 47
Market size
£557K/yr561K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
76%top-5 click share · 3 brands · 57 sellers

Flapen Score

A4 Writing Pads against its category

The dotted line is the Stationery & Office Supplies average. Past it, A4 Writing Pads is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A4 Writing Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A4 Writing Pads 561K times last year and spent an estimated £557K. All 3 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 561K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £557K a year.

Searches, last 12 months
561K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
9.0%
Market size, estimated
£557Ka year
Peak month
September3.2× the quietest month
Top search term
pukka pad222K searches a year

02 · Price

A sale here is worth £10.97.

Listings sell for £10.97 on average, from £4.51 to £18.68. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £10.97 that is £27K to £33K a year per listing.

Average price
£10.97under the $15 to $100 sweet spot
Price range
£4.51–£18.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
£27K–£33K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #62 within Notebooks, Writing Pads & Diaries. It carries 6,406 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
77%
Out of stock, average day
2.0%
Average rank
#62in Notebooks, Writing Pads & Diaries
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,406per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top A4 Writing Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£84K£167K£251K£334K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Pukka Pad91%
  • Amazon Basics6%
  • Pukka Pads3%

Demand

A4 Writing Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.2×

Search terms

Top A4 Writing Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pukka pad222K/yr
  • pukka pads a4149K/yr
  • pukka pads32K/yr
  • pukka pad a430K/yr
  • paper pad18K/yr
  • puka pad23K/yr
  • a4 pukka pad18K/yr
  • a4 paper pad12K/yr
  • puka pads a414K/yr
  • paper pads7K/yr

Reviews and returns

What reviews say buyers love and hate about A4 Writing Pads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money26%−0.02

This is a rip of as very expensive for 1 book

£10 for one notebook is a bit excessive

expensive

Advertised Vs Actual Product25%−0.09

The picture is misleading

Misleading advert

Misleading description

Paper Quality11%+1.17

only 125 (250 sides of paper not pages)

which makes it less useful as jotter paper

The paper in previous brands was very thin

Design-Overall4%−0.02

Awful Margin Design

Print Quality4%−0.02

Wrongly printed

Love

Quality-Overall26%+2.40

First, the build quality is solid

Great, consistent quality pads

Excellent product

Value For Money22%−0.02

Good value

Excellent value for money

Great value

Paper Quality17%+1.17

and nice quality paper

The paper and dividers are excellent quality

Good quality, smooth paper and a nice thickness

Advertised Vs Actual Product12%−0.09

As shown

As described

Exactly as shown

Writing Experience5%+0.57

lovely to write on

Just excellent writing pads

Easy to write on

Return

0.3% Return rate 81% Fixable by listing

Size-Overall62%█▇▇▆▅▅
Advertised Vs Actual Product14%▁▄▂▆▇█

The picture is misleading

Misleading advert

Misleading description

Value For Money6%▁█▁▆▇▇

This is a rip of as very expensive for 1 book

£10 for one notebook is a bit excessive

expensive

Paper Quality5%█▄▃▂▂▄

only 125 (250 sides of paper not pages)

which makes it less useful as jotter paper

The paper in previous brands was very thin

Compatibility-Overall2%▁█▁▁▇█

FAQ

Common A4 Writing Pads questions

Answered from the same tracked data.