A4 Writing Pads
FailThe top 5 brands take 100% of clicks, so A4 Writing Pads is a Fail.
- Flapen Score
- 40 / 100Ranks 601 of 835 Stationery & Office Supplies niches · −7 vs the category median of 4740
- Market size
- £557K/yr561K searches / yr
- 90-day growth
- -17.9%search demand this quarter
- Competition
- 76%top-5 click share · 3 brands · 57 sellers
Flapen Score
A4 Writing Pads against its category
The dotted line is the Stationery & Office Supplies average. Past it, A4 Writing Pads is stronger. Inside it, weaker.
Market
The A4 Writing Pads market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for A4 Writing Pads 561K times last year and spent an estimated £557K. All 3 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 40 out of 100, a Fail.
01 · Demand
9.0% of searches ended in a purchase last week.
Shoppers searched for this 561K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £557K a year.
- Searches, last 12 months
- 561K
- Growth, 90 days vs prior 90
- -17.9%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £557Ka year
- Peak month
- September3.2× the quietest month
- Top search term
- pukka pad222K searches a year
02 · Price
A sale here is worth £10.97.
Listings sell for £10.97 on average, from £4.51 to £18.68. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £10.97 that is £27K to £33K a year per listing.
- Average price
- £10.97under the $15 to $100 sweet spot
- Price range
- £4.51–£18.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £27K–£33K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #62 within Notebooks, Writing Pads & Diaries. It carries 6,406 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 77%
- Out of stock, average day
- 2.0%
- Average rank
- #62in Notebooks, Writing Pads & Diaries
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,406per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top A4 Writing Pads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pukka Pad A4 Metallic Jotta Book 3 Pack 21 x 30cm Wirebound Notebook with 8mm Lines and 80GSM Paper Features 4-Hole Punch Margins and Perforated Edges - 200 Pages Green
- Price
- £8.56
- Rating
- 4.7/5
- Reviews
- 28,517
- Age
- 19y ago

Pukka Pad A4 Stripes Project Book 3 Pack 21 x 30cm Wirebound Notebook 80GSM Paper Includes Repositionable Dividers with Storage Pocket - 250 Pages
- Price
- £12.22
- Rating
- 4.7/5
- Reviews
- 2,647
- Age
- 16y ago

Pukka Pad A5 Metallic Jotta Book 3-Pack for Home School and Office 15 x 21cm Wirebound Notebook with 8mm Lines and 80GSM Paper Features Perforated Edges - 200 Pages Green
- Price
- £6.17
- Rating
- 4.7/5
- Reviews
- 9,670
- Age
- 19y ago

Pukka Pad A4+ Metallic Jotta Book 1 Pack 22.5 x 29.6cmWirebound Notebook with 8mm Lines and 80GSM Paper Features 4-Hole Punch Margins and Perforated Edges -200 Pages Green
- Price
- £4.51
- Rating
- 4.7/5
- Reviews
- 28,517
- Age
- 19y ago

Pukka Pad Haze A4 Jotta Notebook Pack of 3 Card Cover Wire-Bound Notepads with 200 Pages 100 Sheets of 80GSM 8mm Feint Ruled Paper 4-Hole Punched for School Notes Office Projects and Home Memos
- Price
- £12.04
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 2y ago
Trending
90-day click momentum
Pukka Pad A4 Stripes Project Book 3 Pack 21 x 30cm Wirebound Notebook 80GSM Paper Includes Repositionable Dividers with Storage Pocket - 250 Pages
- Price
- £12.22
- Rating
- 4.7/5
- Reviews
- 2,647
- Age
- 16y ago

Pukka Pad A4 Metallic Jotta Book 3 Pack 21 x 30cm Wirebound Notebook with 8mm Lines and 80GSM Paper Features 4-Hole Punch Margins and Perforated Edges - 200 Pages Green
- Price
- £8.56
- Rating
- 4.7/5
- Reviews
- 28,517
- Age
- 19y ago
![Amazon Basics Wirebound Notebook 100 Sheets / 200 Pages A5 80GSM red [3-Pack]](https://m.media-amazon.com/images/I/51QnxiE64RL.jpg)
Amazon Basics Wirebound Notebook 100 Sheets / 200 Pages A5 80GSM red [3-Pack]
- Price
- £4.77
- Rating
- 4.6/5
- Reviews
- 4,766
- Age
- 5y ago

Pukka Pad A4+ Metallic Jotta Book 1 Pack 22.5 x 29.6cmWirebound Notebook with 8mm Lines and 80GSM Paper Features 4-Hole Punch Margins and Perforated Edges -200 Pages Green
- Price
- £4.51
- Rating
- 4.7/5
- Reviews
- 28,517
- Age
- 19y ago

Pukka Pad Haze A4 Project Book Pack of 3 Wirebound Notebooks with 5 Repositionable Dividers with Storage Pockets and Tabs for Organisation and Personalisation 200 Pages 100 Sheets of 80GSM Paper
- Price
- £18.68
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 2y ago
Newest
by launch date
Pukka Pad Haze A4 Jotta Notebook Pack of 3 Card Cover Wire-Bound Notepads with 200 Pages 100 Sheets of 80GSM 8mm Feint Ruled Paper 4-Hole Punched for School Notes Office Projects and Home Memos
- Price
- £12.04
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 2y ago

Pukka Pad Haze A4 Project Book Pack of 3 Wirebound Notebooks with 5 Repositionable Dividers with Storage Pockets and Tabs for Organisation and Personalisation 200 Pages 100 Sheets of 80GSM Paper
- Price
- £18.68
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 2y ago
![Amazon Basics Wirebound Notebook 100 Sheets / 200 Pages A5 80GSM red [3-Pack]](https://m.media-amazon.com/images/I/51QnxiE64RL.jpg)
Amazon Basics Wirebound Notebook 100 Sheets / 200 Pages A5 80GSM red [3-Pack]
- Price
- £4.77
- Rating
- 4.6/5
- Reviews
- 4,766
- Age
- 5y ago

Amazon Basics Wirebound Notebook 100 Sheets 200 Pages A4+ 80GSM red Pack of 3
- Price
- £7.30
- Rating
- 4.6/5
- Reviews
- 4,766
- Age
- 5y ago

Pukka Pad Pastel A4 Jotta Notebooks Pack of 3 Wirebound Notepads with 200 Pages 100 Sheets of 80GSM Ruled Paper and Perforated 4-Hole Punched Margins Pink Blue & Green 29.7 x 22.4 cm
- Price
- £12.76
- Rating
- 4.6/5
- Reviews
- 952
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Pukka Pad91%
- Amazon Basics6%
- Pukka Pads3%
Demand
A4 Writing Pads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 3.2×
Search terms
Top A4 Writing Pads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pukka pad222K/yr
- pukka pads a4149K/yr
- pukka pads32K/yr
- pukka pad a430K/yr
- paper pad18K/yr
- puka pad23K/yr
- a4 pukka pad18K/yr
- a4 paper pad12K/yr
- puka pads a414K/yr
- paper pads7K/yr
Reviews and returns
What reviews say buyers love and hate about A4 Writing Pads
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This is a rip of as very expensive for 1 book
£10 for one notebook is a bit excessive
expensive
The picture is misleading
Misleading advert
Misleading description
only 125 (250 sides of paper not pages)
which makes it less useful as jotter paper
The paper in previous brands was very thin
Awful Margin Design
Wrongly printed
Love
First, the build quality is solid
Great, consistent quality pads
Excellent product
Good value
Excellent value for money
Great value
and nice quality paper
The paper and dividers are excellent quality
Good quality, smooth paper and a nice thickness
As shown
As described
Exactly as shown
lovely to write on
Just excellent writing pads
Easy to write on
Return
0.3% Return rate 81% Fixable by listing
The picture is misleading
Misleading advert
Misleading description
This is a rip of as very expensive for 1 book
£10 for one notebook is a bit excessive
expensive
only 125 (250 sides of paper not pages)
which makes it less useful as jotter paper
The paper in previous brands was very thin
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common A4 Writing Pads questions
Answered from the same tracked data.









