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A4 Plastic Wallets with Popper

Fail

Prices span $2.91–$12.12, mostly outside the sweet spot, so A4 Plastic Wallets with Popper is a Fail.

Flapen Score
42
42 / 100
Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 47
Market size
£100K/yr126K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
60%top-5 click share · 11 brands · 55 sellers

Flapen Score

A4 Plastic Wallets with Popper against its category

The dotted line is the Stationery & Office Supplies average. Past it, A4 Plastic Wallets with Popper is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A4 Plastic Wallets with Popper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A4 Plastic Wallets with Popper 126K times last year and spent an estimated £100K. The top 5 brands take 85% of clicks. Demand peaks in Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
12.8%
Market size, estimated
£100Ka year
Peak month
September3.0× the quietest month
Top search term
a4 plastic wallets with popper25K searches a year

02 · Price

A sale here is worth £6.15.

Listings sell for £6.15 on average, from £2.91 to £12.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.15 that is £3K to £5K a year per listing.

Average price
£6.15under the $15 to $100 sweet spot
Price range
£2.91–£12.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Office Supplies. It carries 1,958 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Office Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,958per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top A4 Plastic Wallets with Popper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

55

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

10%

  • RAPESCO39%
  • ojussa19%
  • Supmaker11%
  • SUMMIT10%
  • G4GADGET6%
  • GoodtoU5%
  • Open — no brand owns it (5 brands, 10%)

Demand

A4 Plastic Wallets with Popper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 3.0×

Search terms

Top A4 Plastic Wallets with Popper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a4 plastic wallets with popper25K/yr
  • plastic document wallets a412K/yr
  • popper wallets14K/yr
  • plastic files for documents a47K/yr
  • plastic file folders13K/yr
  • a4 popper wallet10K/yr
  • plastic envelope wallets a48K/yr
  • plastic files8K/yr
  • plastic document wallets6K/yr
  • plastic popper wallets a45K/yr

Reviews and returns

What reviews say buyers love and hate about A4 Plastic Wallets with Popper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%

Not strong quality Not the best quality quite thin

Pretty terrible quality, very flimsy

Awful quality

Strength15%−0.09

they are quite flimsy

Flimsy

Not strong

Size-Overall11%−0.02

is on the small side

disappointed in size

quite tight fitting though

Thickness8%−0.06

not good for really thick storage

Quite thin and flimsy

Not as thick as I assumed, quite flimsy

Paper Quality6%−0.03

just like very thin tissue paper

These are absolutely awful put an A4 piece of paper inside

Very thin, crease easily and a bit tricky to insert paper

Love

Quality-Overall22%

They wallet well and look great

Excellent product

Good quality wallets

Value For Money18%+1.63

Good for the money

fair price

Excellent value

Advertised Vs Actual Product13%+0.85

As advertised

Exactly as advertised

As described

Document Organizing/Classification9%+1.06

Perfect for containing documents

superb to keep those documents together

Very handy folders for your documents

Color6%+0.29

Great range of colours

Great colours

Love the colours

Return

0.2% Return rate 53% Fixable by listing

Size-Overall42%█▆▆▇▅▆

is on the small side

disappointed in size

quite tight fitting though

Thin14%█▆▆▇▆▅

Very thin

These punched pockets are rather thin

Pretty thin sleves

Quality-Overall12%▅▅█▆█▆

Not strong quality Not the best quality quite thin

Pretty terrible quality, very flimsy

Awful quality

Strength10%▅▅█▄▆▇

they are quite flimsy

Flimsy

Not strong

Value For Money3%▁▂▂▁█▃

FAQ

Common A4 Plastic Wallets with Popper questions

Answered from the same tracked data.