Skip to content

A4 Plastic Wallets with Popper

Fail

Prices span $2.91–$12.12, mostly outside the sweet spot, so A4 Plastic Wallets with Popper is a Fail.

Flapen Score
42
42 / 100
Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 47
Market size
£100K/yr126K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
60%top-5 click share · 11 brands · 55 sellers

Flapen Score

A4 Plastic Wallets with Popper against its category

The dotted line is the Stationery & Office Supplies average. Past it, A4 Plastic Wallets with Popper is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A4 Plastic Wallets with Popper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A4 Plastic Wallets with Popper 126K times last year and spent an estimated £100K. The top 5 brands take 85% of clicks. Demand peaks in Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
12.8%
Market size, estimated
£100Ka year
Peak month
September3.0× the quietest month
Top search term
a4 plastic wallets with popper25K searches a year

02 · Price

A sale here is worth £6.15.

Listings sell for £6.15 on average, from £2.91 to £12.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.15 that is £3K to £5K a year per listing.

Average price
£6.15under the $15 to $100 sweet spot
Price range
£2.91–£12.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Office Supplies. It carries 1,958 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Office Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,958per listing
Listings tracked
22

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top A4 Plastic Wallets with Popper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

55

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 99%

Open market

10%

  • RAPESCO39%
  • ojussa19%
  • Supmaker11%
  • SUMMIT10%
  • G4GADGET6%
  • GoodtoU5%
  • Open — no brand owns it (5 brands, 10%)

Demand

A4 Plastic Wallets with Popper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 3.0×

Search terms

Top A4 Plastic Wallets with Popper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • a4 plastic wallets with popper25K/yr
  • plastic document wallets a412K/yr
  • popper wallets14K/yr
  • plastic files for documents a47K/yr
  • plastic file folders13K/yr
  • a4 popper wallet10K/yr
  • plastic envelope wallets a48K/yr
  • plastic files8K/yr
  • plastic document wallets6K/yr
  • plastic popper wallets a45K/yr

Reviews and returns

What reviews say buyers love and hate about A4 Plastic Wallets with Popper

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Not strong quality Not the best quality quite thin”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common A4 Plastic Wallets with Popper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data