Skip to content

A4 Paper 90gsm

Fail

Shoppers spend only $68K a year here, so A4 Paper 90gsm is a Fail.

Flapen Score
46
46 / 100
Ranks 431 of 835 Stationery & Office Supplies niches · −1 vs the category median of 47
Market size
£68K/yr39K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
54%top-5 click share · 16 brands · 66 sellers

Flapen Score

A4 Paper 90gsm against its category

The dotted line is the Stationery & Office Supplies average. Past it, A4 Paper 90gsm is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A4 Paper 90gsm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A4 Paper 90gsm 39K times last year and spent an estimated £68K. The top 5 brands take 75% of clicks. Demand peaks in Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
15.3%
Market size, estimated
£68Ka year
Peak month
September2.1× the quietest month
Top search term
a4 paper 90gsm10K searches a year

02 · Price

A sale here is worth £11.31.

Listings sell for £11.31 on average, from £5.05 to £23.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.31 that is £3K to £6K a year per listing.

Average price
£11.31under the $15 to $100 sweet spot
Price range
£5.05–£23.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #57 within Paper. It carries 4,200 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
56%
Out of stock, average day
3.5%
Average rank
#57in Paper
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,200per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top A4 Paper 90gsm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

66

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

21%

  • NAVIGATOR Office Paper Solutions25%
  • HP22%
  • HP Papers15%
  • Stick Well8%
  • Roe Tenpo5%
  • azark4%

Demand

A4 Paper 90gsm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.1×

Search terms

Top A4 Paper 90gsm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a4 paper 90gsm10K/yr
  • 90gsm printer paper a4 white6K/yr
  • a4 printer paper 90gsm6K/yr
  • printer paper a4 white 90gsm7K/yr
  • 90gsm paper3K/yr
  • a4 90gsm paper3K/yr
  • 90gsm paper a4 white5K/yr

Reviews and returns

What reviews say buyers love and hate about A4 Paper 90gsm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paper Quality32%−0.05

The paper is flimsy

Paper is too thin and poor quality

Low quality paper

Thickness15%−0.11

A bit thin

Thin paper

you end up with thinner stuff

Quality-Overall10%+2.36

Poor Quality

Inferior quality in recent batch

Really poor quality, very thin

Advertised Vs Actual Product5%+0.03

Not as advertised

NOT AS DESCRIBED

Misleading description

Print Quality5%−0.02

not suitable for quality printing

Awful far too thin so not possible to print on both sides

Spongey cheap newsprint

Love

Paper Quality37%−0.05

Good Paper

Strong paper

Thick paper

Quality-Overall24%+2.36

Good quality arrived on time

Quality as expected was met

Decent quality

Value For Money15%+1.90

Great value

Great Deal

Fair price

Advertised Vs Actual Product7%+0.03

The product is as advertised

As described

Picture is as received

Print Quality4%−0.02

Print quality looks good on it

takes print beautifully

Good for printing

Return

0.1% Return rate 5% Fixable by listing

Paper Quality53%▇▇█▇█▇

The paper is flimsy

Paper is too thin and poor quality

Low quality paper

Defective Material/Parts5%▇▆█▅█▄
Advertised Vs Actual Product4%█▃▄▄▅▁

Not as advertised

NOT AS DESCRIBED

Misleading description

Quality-Overall4%▁▃▇█▆▅

Poor Quality

Inferior quality in recent batch

Really poor quality, very thin

Paper Compatibility3%▁▆▄██▃

My hp printer does not like this paper for some reason

Its overpriced printer paper

Not HP paper

FAQ

Common A4 Paper 90gsm questions

Answered from the same tracked data.