A4 Paper 90gsm
FailShoppers spend only $68K a year here, so A4 Paper 90gsm is a Fail.
- Flapen Score
- 46 / 100Ranks 431 of 835 Stationery & Office Supplies niches · −1 vs the category median of 4746
- Market size
- £68K/yr39K searches / yr
- 90-day growth
- -15.2%search demand this quarter
- Competition
- 54%top-5 click share · 16 brands · 66 sellers
Flapen Score
A4 Paper 90gsm against its category
The dotted line is the Stationery & Office Supplies average. Past it, A4 Paper 90gsm is stronger. Inside it, weaker.
Market
The A4 Paper 90gsm market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for A4 Paper 90gsm 39K times last year and spent an estimated £68K. The top 5 brands take 75% of clicks. Demand peaks in Sep. Flapen scores it 46 out of 100, a Fail.
01 · Demand
15.3% of searches ended in a purchase last week.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -15.2%
- Conversion, latest week
- 15.3%
- Market size, estimated
- £68Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- a4 paper 90gsm10K searches a year
02 · Price
A sale here is worth £11.31.
Listings sell for £11.31 on average, from £5.05 to £23.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.31 that is £3K to £6K a year per listing.
- Average price
- £11.31under the $15 to $100 sweet spot
- Price range
- £5.05–£23.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #57 within Paper. It carries 4,200 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 56%
- Out of stock, average day
- 3.5%
- Average rank
- #57in Paper
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,200per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top A4 Paper 90gsm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HP Papers CHP852 A4 90 gsm FSC Premium Paper White
- Price
- £7.69
- Rating
- 4.7/5
- Reviews
- 8,257
- Age
- 8y ago

HP Premium A4 90gsm Paper - Box of 2500sh (5x500sh)
- Price
- £21.82
- Rating
- 4.5/5
- Reviews
- 3,493
- Age
- 8y ago

Navigator 210 x 297 mm A4 90gsm Expression Copier Paper - White (Pack of 2500 Sheets)
- Price
- £23.33
- Rating
- 4.6/5
- Reviews
- 1,157
- Age
- 13y ago

Navigator Expression A4 90 gsm Extra Smooth Multifunctional Paper - White (Pack of 500 Sheets)
- Price
- £7.48
- Rating
- 4.7/5
- Reviews
- 1,399
- Age
- 19y ago

Stick Well A4 Printer Paper - 500 Sheets White A4 Paper Compatible with Inkjet Laser Printers & Copiers Multipurpose Ideal for Home and Office Printing (1 Reams)
- Price
- £5.54
- Rating
- 4.6/5
- Reviews
- 1,418
- Age
- 4y ago
Trending
90-day click momentum
Office Premium A4 Multipurpose Printer Copier Paper 2500 Sheets (5 x 500) White BOX Compatible Printing Paper for Laser Inkjet Copy & Fax Printer Paper A4 White Printer Paper for Home & Office
- Price
- £14.13
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 3mo ago

Multicopy Next A4 Printer Paper 500 Sheets 80gsm Ream ColorLok Technology Carbon Neutral Multiple EcoCertificatons for Inkjet & Laser Printing
- Price
- £8.26
- Rating
- 4.6/5
- Reviews
- 6,522
- Age
- 6y ago

Xerox A4 100gsm Premier Paper - White Ream
- Price
- £8.99
- Rating
- 4.4/5
- Reviews
- 1,024
- Age
- 19y ago

Easyprint Printer Paper Copier Paper 2500 Sheets 5 x 500 A4 Premium Brilliant White CIE 160 Test Winner PEFC Environmental Certificate
- Price
- £16.58
- Rating
- 4.6/5
- Reviews
- 1,433
- Age
- 1y ago

OXFORD A4 Printer Paper Premium Optik Paper 1 Ream / 500 sheets EU Eco Label
- Price
- £7.58
- Rating
- 4.4/5
- Reviews
- 4,347
- Age
- 3y ago
Newest
by launch date
Office Premium A4 Multipurpose Printer Copier Paper 2500 Sheets (5 x 500) White BOX Compatible Printing Paper for Laser Inkjet Copy & Fax Printer Paper A4 White Printer Paper for Home & Office
- Price
- £14.13
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 3mo ago

Easyprint Printer Paper Copier Paper 2500 Sheets 5 x 500 A4 Premium Brilliant White CIE 160 Test Winner PEFC Environmental Certificate
- Price
- £16.58
- Rating
- 4.6/5
- Reviews
- 1,433
- Age
- 1y ago

Multi-Purpose Printer Paper 2500 Sheets White
- Price
- £14.96
- Rating
- 4.5/5
- Reviews
- 1,309
- Age
- 1y ago

Roe Tenpo A4 Printer Paper 500 Sheets Smooth White Paper Finish Compatible with Inkjet & Laser Printers - Ideal for Home & Office Use Copying Printing Flyers Reports and More-Packaging may vary
- Price
- £5.44
- Rating
- 4.6/5
- Reviews
- 2,817
- Age
- 3y ago

Roe Tenpo Multi-Purpose A4 Printer Paper White 500 Sheets Compatible A4 Paper with Inkjet Laser Printers & Copiers Perfect for Home & Office Use (500 Sheets)
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 2,926
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 flat
Sellers
66
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
21%
- NAVIGATOR Office Paper Solutions25%
- HP22%
- HP Papers15%
- Stick Well8%
- Roe Tenpo5%
- azark4%
Demand
A4 Paper 90gsm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.1×
Search terms
Top A4 Paper 90gsm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- a4 paper 90gsm10K/yr
- 90gsm printer paper a4 white6K/yr
- a4 printer paper 90gsm6K/yr
- printer paper a4 white 90gsm7K/yr
- 90gsm paper3K/yr
- a4 90gsm paper3K/yr
- 90gsm paper a4 white5K/yr
Reviews and returns
What reviews say buyers love and hate about A4 Paper 90gsm
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The paper is flimsy
Paper is too thin and poor quality
Low quality paper
A bit thin
Thin paper
you end up with thinner stuff
Poor Quality
Inferior quality in recent batch
Really poor quality, very thin
Not as advertised
NOT AS DESCRIBED
Misleading description
not suitable for quality printing
Awful far too thin so not possible to print on both sides
Spongey cheap newsprint
Love
Good Paper
Strong paper
Thick paper
Good quality arrived on time
Quality as expected was met
Decent quality
Great value
Great Deal
Fair price
The product is as advertised
As described
Picture is as received
Print quality looks good on it
takes print beautifully
Good for printing
Return
0.1% Return rate 5% Fixable by listing
The paper is flimsy
Paper is too thin and poor quality
Low quality paper
Not as advertised
NOT AS DESCRIBED
Misleading description
Poor Quality
Inferior quality in recent batch
Really poor quality, very thin
My hp printer does not like this paper for some reason
Its overpriced printer paper
Not HP paper
Keep looking
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Best Flapen score
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FAQ
Common A4 Paper 90gsm questions
Answered from the same tracked data.









