A4 Paper 80gsm - Pack of 5 Reams
FailDemand is soft, at -8.4% this quarter, so A4 Paper 80gsm - Pack of 5 Reams is a Fail.
- Flapen Score
- 49 / 100Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 4749
- Market size
- £272K/yr84K searches / yr
- 90-day growth
- -8.4%search demand this quarter
- Competition
- 61%top-5 click share · 9 brands · 79 sellers
Flapen Score
A4 Paper 80gsm - Pack of 5 Reams against its category
The dotted line is the Stationery & Office Supplies average. Past it, A4 Paper 80gsm - Pack of 5 Reams is stronger. Inside it, weaker.
Market
The A4 Paper 80gsm - Pack of 5 Reams market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for A4 Paper 80gsm - Pack of 5 Reams 84K times last year and spent an estimated £272K. The top 5 brands take 85% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 49 out of 100, a Fail.
01 · Demand
24.7% of searches ended in a purchase last week.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £272K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- -8.4%
- Conversion, latest week
- 24.7%
- Market size, estimated
- £272Ka year
- Peak month
- September8.6× the quietest month
- Top search term
- a4 paper 80gsm - pack of 5 reams28K searches a year
02 · Price
A sale here is worth £13.20.
Listings sell for £13.20 on average, from £6.29 to £21.82. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £13.20 that is £13K to £17K a year per listing.
- Average price
- £13.20under the $15 to $100 sweet spot
- Price range
- £6.29–£21.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
41% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Paper. It carries 7,701 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 47%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Paper
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,701per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top A4 Paper 80gsm - Pack of 5 Reams products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HP Papers 5 Ream I 2500 Sheets White RH98112 Printer Paper Office A4 Paper 210x297mm 80gsm 5 Ream Carton 2500 Sheets - FSC Certified Copy Paper
- Price
- £17.27
- Rating
- 4.6/5
- Reviews
- 10,746
- Age
- 13y ago
HP Papers A4 80gsm Office Copier Paper 2 Reams (2 x 500 = 1 000 Sheets)
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 3,346
- Age
- 7y ago
Amazon Basics Multi-Purpose Copy Printer Paper A4 80 GSM 2500 Count (Pack of 5) White
- Price
- £16.67
- Rating
- 4.6/5
- Reviews
- 45,604
- Age
- 10y ago
HP Office A4 210x297mm 80gsm 500sheets/Single Ream
- Price
- £6.29
- Rating
- 4.7/5
- Reviews
- 20,647
- Age
- 20y ago
HP Home and Office White Copier Paper TrioBox A4 80g Box of 1500 Sheets (3x500)
- Price
- £12.41
- Rating
- 4.6/5
- Reviews
- 7,985
- Age
- 5y ago
Trending
90-day click momentum
Office Premium A4 Multipurpose Printer Copier Paper 2500 Sheets (5 x 500) White BOX Compatible Printing Paper for Laser Inkjet Copy & Fax Printer Paper A4 White Printer Paper for Home & Office
- Price
- £14.13
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 3mo ago
Value Plus A4 Copier Paper Multipurpose Printer Paper 5 Reams 2500 Sheets
- Price
- £13.45
- Rating
- 4.6/5
- Reviews
- 248
- Age
- 10mo ago
Stick Well A4 Printer Paper - 2500 Sheets White A4 Paper Compatible with Inkjet Laser Printers & Copiers Multipurpose Ideal for Home and Office Printing (5 Reams)
- Price
- £14.74
- Rating
- 4.6/5
- Reviews
- 1,418
- Age
- 4y ago
HP Premium A4 80gsm Paper - 1 Ream (500 Sheets) CHP850
- Price
- £7.14
- Rating
- 4.6/5
- Reviews
- 6,561
- Age
- 8y ago
HP Papers Premium A4 Paper 210x297mm 80gsm 5 Ream Carton 2500 Sheets - FSC Certified Copy Paper 5 Count (Pack of 1)
- Price
- £20.37
- Rating
- 4.6/5
- Reviews
- 6,561
- Age
- 8y ago
Newest
by launch dateOffice Premium A4 Multipurpose Printer Copier Paper 2500 Sheets (5 x 500) White BOX Compatible Printing Paper for Laser Inkjet Copy & Fax Printer Paper A4 White Printer Paper for Home & Office
- Price
- £14.13
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 3mo ago
Value Plus A4 Copier Paper Multipurpose Printer Paper 5 Reams 2500 Sheets
- Price
- £13.45
- Rating
- 4.6/5
- Reviews
- 248
- Age
- 10mo ago
Multi-Purpose Printer Paper 2500 Sheets White
- Price
- £14.96
- Rating
- 4.5/5
- Reviews
- 1,309
- Age
- 1y ago
Stick Well A4 Printer Paper - 2500 Sheets White A4 Paper Compatible with Inkjet Laser Printers & Copiers Multipurpose Ideal for Home and Office Printing (5 Reams)
- Price
- £14.74
- Rating
- 4.6/5
- Reviews
- 1,418
- Age
- 4y ago
EPISENT A4 Printer Paper 80gsm White 5 Reams 2500 Sheets
- Price
- £15.17
- Rating
- 4.3/5
- Reviews
- 594
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
79
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
10%
- HP49%
- HP Papers16%
- Amazon Basics9%
- Value Plus6%
- SCHÄFER SHOP5%
- Stick Well5%
- Open — no brand owns it (3 brands, 10%)
Demand
A4 Paper 80gsm - Pack of 5 Reams search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 8.6×
Search terms
Top A4 Paper 80gsm - Pack of 5 Reams search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- a4 paper 80gsm - pack of 5 reams28K/yr
- hp printer paper15K/yr
- hp paper12K/yr
- hp paper a4 white6K/yr
- hp a4 paper5K/yr
- a4 copier paper 80gsm 5 reams5K/yr
- hp a4 printer paper4K/yr
- hp printer paper a4 white4K/yr
- a4 paper hp3K/yr
- hp office paper2K/yr
Reviews and returns
What reviews say buyers love and hate about A4 Paper 80gsm - Pack of 5 Reams
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very cheap paper
Low quality thin paper
Low quality paper
A bit thin
not overly thick
It's thin paper
Poor Quality
not the quality that I was expecting
Rubbish quality
NOT AS DESCRIBED
Not as advertised
Misleading description
Awful far too thin so not possible to print on both sides
Jams my print will need to replace with better quality
not suitable for quality printing
Love
Good paper
paper is perfect
Thick paper
Good quality arrived on time
Quality as expected was met
Decent quality
Excellent value
Great Deal
fair price
Just as advertised
As described
just like in the picture
the print quality is clear for general documents
perfect for printing
Good print quality
Return
0.1% Return rate 9% Fixable by listing
Very cheap paper
Low quality thin paper
Low quality paper
NOT AS DESCRIBED
Not as advertised
Misleading description
Poor Quality
not the quality that I was expecting
Rubbish quality
My hp printer does not like this paper for some reason
Not HP paper
This paper is not fit for purpose
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common A4 Paper 80gsm - Pack of 5 Reams questions
Answered from the same tracked data.