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A4 Paper 80gsm - Pack of 5 Reams

Fail

Demand is soft, at -8.4% this quarter, so A4 Paper 80gsm - Pack of 5 Reams is a Fail.

Flapen Score
49
49 / 100
Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 47
Market size
£272K/yr84K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
61%top-5 click share · 9 brands · 79 sellers

Flapen Score

A4 Paper 80gsm - Pack of 5 Reams against its category

The dotted line is the Stationery & Office Supplies average. Past it, A4 Paper 80gsm - Pack of 5 Reams is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A4 Paper 80gsm - Pack of 5 Reams market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A4 Paper 80gsm - Pack of 5 Reams 84K times last year and spent an estimated £272K. The top 5 brands take 85% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 24.7% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 24.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £272K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
24.7%
Market size, estimated
£272Ka year
Peak month
September8.6× the quietest month
Top search term
a4 paper 80gsm - pack of 5 reams28K searches a year

02 · Price

A sale here is worth £13.20.

Listings sell for £13.20 on average, from £6.29 to £21.82. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £13.20 that is £13K to £17K a year per listing.

Average price
£13.20under the $15 to $100 sweet spot
Price range
£6.29–£21.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£13K–£17K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Paper. It carries 7,701 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
47%
Out of stock, average day
0.0%
Average rank
#20in Paper
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,701per listing
Listings tracked
17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
80 months

Products

Top A4 Paper 80gsm - Pack of 5 Reams products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£54K£82K£109K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

79

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

10%

  • HP49%
  • HP Papers16%
  • Amazon Basics9%
  • Value Plus6%
  • SCHÄFER SHOP5%
  • Stick Well5%
  • Open — no brand owns it (3 brands, 10%)

Demand

A4 Paper 80gsm - Pack of 5 Reams search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 8.6×

Search terms

Top A4 Paper 80gsm - Pack of 5 Reams search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • a4 paper 80gsm - pack of 5 reams28K/yr
  • hp printer paper15K/yr
  • hp paper12K/yr
  • hp paper a4 white6K/yr
  • hp a4 paper5K/yr
  • a4 copier paper 80gsm 5 reams5K/yr
  • hp a4 printer paper4K/yr
  • hp printer paper a4 white4K/yr
  • a4 paper hp3K/yr
  • hp office paper2K/yr

Reviews and returns

What reviews say buyers love and hate about A4 Paper 80gsm - Pack of 5 Reams

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Paper Quality”
30%of negative reviews mention “Paper Quality”
0.1%of orders come back
“Very cheap paper”
A buyer, on “Paper Quality”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common A4 Paper 80gsm - Pack of 5 Reams questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data