A4 Paper 100gsm

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months

81K

Growth, 90 days vs prior 90

-12.5%

Conversion, latest week

14.3%

Market size, estimated

£134Ka year

Peak month

March1.8× the quietest month

Top search term

a4 paper 100gsm21K searches a year

Listings sell for £11.61 on average, from £5.05 to £30.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £11.61 that is £3K to £6K a year per listing.

Average price

£11.61under the $15 to $100 sweet spot

Price range

£5.05–£30.43

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

57% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #53 within Paper. It carries 3,136 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

64%

Out of stock, average day

3.1%

Average rank

#53in Paper

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,136per listing

Listings tracked

28

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

78 months