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A3 Photo Paper

Fail

The top 5 brands take 99% of clicks, so A3 Photo Paper is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£100K/yr33K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
78%top-5 click share · 6 brands · 24 sellers

Flapen Score

A3 Photo Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, A3 Photo Paper is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A3 Photo Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A3 Photo Paper 33K times last year and spent an estimated £100K. The top 5 brands take 99% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

16.9% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
16.9%
Market size, estimated
£100Ka year
Peak month
December1.5× the quietest month
Top search term
a3 photo paper23K searches a year

02 · Price

A sale here is worth £18.21.

Listings sell for £18.21 on average, from £7.45 to £38.06. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £18.21 that is £2K to £5K a year per listing.

Average price
£18.21inside the $15 to $100 sweet spot
Price range
£7.45–£38.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Paper. It carries 2,238 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#82in Paper
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,238per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top A3 Photo Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

24

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Koala71%
  • PPD13%
  • KODAK11%
  • Marrutt3%
  • INKUWAY1%
  • Epson1%
  • Open — no brand owns it (0%)

Demand

A3 Photo Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top A3 Photo Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a3 photo paper23K/yr
  • a3 glossy photo paper4K/yr
  • a3 photo paper glossy3K/yr
  • a3 glossy paper2K/yr

Reviews and returns

What reviews say buyers love and hate about A3 Photo Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Image/Picture Clarity18%−0.21

Does not print photos very good as goes cloudy

Faded Images

Fading images

Thickness13%−0.03

It seems to be far too thick for the feeder rolls to take a grip on it

Thinner card than the other slightly more expensive ones

Very thin for a 280gsm

Print Quality7%+0.15

Not suitable for all printers it says it is

Ink Leakage7%−0.08

Ink smudging

Paper Quality7%+2.57

Decent and very cheap paper

This is paper

Love

Paper Quality38%+2.57

Good strong paper

Excellent paper for the price good quality with brilliant glossy results

Good paper

Quality-Overall17%+1.18

Good quality

Weight & Feed Quality:

Perfectly adequate

Print Quality14%+0.15

nice print reproduction

perfect print

Stunning Prints Every Time

Thickness7%−0.03

This is my personal favourite thickness for flyers

no problems and is thick enough to make a good greetings card

The 240 GSM thickness feels premium, and it works perfectly with my Canon and HP printers

Paper Brightness4%+0.29

Excellent paper for the price good quality with brilliant glossy results

Great glossy photo paper

Prints well, really vibrant colours, good weight of paper

Return

1.2% Return rate 28% Fixable by listing

Paper Quality27%▁███▇▆

Decent and very cheap paper

This is paper

Size-Overall25%█▅▅▅▃▅
Compatibility-Overall11%▁▅▇▂▁█
Quality-Overall6%█▁▂▃▁▁

I don't understand why this paper has such good reviews

Not the best

Ink Refill5%▁▁▁▂█▃

FAQ

Common A3 Photo Paper questions

Answered from the same tracked data.