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67 Wrapping Paper

prices mostly outside the sweet spot ($5.81–$12.06) — 67 Wrapping Paper doesn't clear our bar today.

Flapen Score

30
Skip it
Market size 1Growth 23Conversion 17Competition 24Returns 99Price range 0Avg price 23Brand share 39Review moat 99Quality gap 10
This niche Category average

Is 67 Wrapping Paper profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 67 Wrapping Paper is a £4K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 30/100.

67 Wrapping Paper: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.9% over the last 90 days and 1.3% of searches end in a purchase.

£4K

revenue / yr

Units sold / yr3K
Search volume / yr-4.9%35K
Conversion rate1.3%
Avg price£8.18

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers8 · 10
Top-5 product click share71%
Open market18%
Avg brand age14 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement80%
New entrants (1y)8· 0 succeeded
Avg rating4.8★
Avg reviews13

Top 67 Wrapping Paper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

£0£151£302£452£603110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

8

Sellers

10

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

12%

  • Clyrax25%
  • Geluode18%
  • Joalpysm15%
  • GleeWrap13%
  • Sovanna10%
  • Generic7%
  • Open — no brand owns it (2 brands, 12%)

67 Wrapping Paper demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume35KCVR1.3%Products10Brands8Top 5 Brands82%OOS Rate44.4%Rating4.8★Reviews13Avg BSR#1,940
500300Spike '26Jan '26Feb '26Mar '26Mar '26May '26Jun '26Jul '26

What reviews say buyers love and hate about 67 Wrapping Paper

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall30%

Nice quality

Value For Money20%

Great value

Design-Overall20%

The design is humorous and eye-catching, making gifts feel a bit more special and adding to the celebration before they're even opened

Color15%

Excellent choice of pattern and colour mix of blue paper and black and white print really does make the wrapped gift pop with colour and design

Thickness10%

with a decent thickness that wraps neatly

What buyers complain about

100% of reviews
Quality-Overall100%

Rubbish

67 Wrapping Paper return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
33%
2Thin
33%
3Size-Overall
17%
4Advertised Vs Actual Product
17%

Common 67 Wrapping Paper questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 67 Wrapping Paper 30/100 on Amazon United Kingdom — Skip it. The niche generates £4K/yr across 10 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -4.9% over the last 90 days.
67 Wrapping Paper buyers on Amazon United Kingdom complain most about Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.