67 wrapping paper
Skip itPrices mostly outside the sweet spot ($5.81–$12.06) — this niche doesn't clear our bar today.
Review moat
Incredible12.5avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Avg price
Bad£8.18avg listing price — sweet spot $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad£4K£4K/yr · 35K searches
Price range
Bad£5.81–£12.06cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, 67 wrapping paper is a £4K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 30/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
67 wrapping paper market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £16K–£20K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #1,940
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 80%
- Out of stock
- 44.4%
- Avg brand age
- 14 months
- Avg seller age
- 227 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
8
Sellers
10
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
12%
- Clyrax25%
- Geluode18%
- Joalpysm15%
- GleeWrap13%
- Sovanna10%
- Generic7%
- Open — no brand owns it (2 brands, 12%)
Demand
Weekly Amazon search volume, last 28 weeks — -4.9% search growth over the last 90 days.Top 67 wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12 Sheets 67 Birthday Wrapping Paper Gift Wrap Papers for Kids 6 7 Theme with Cookie & Ice Cream Designs Happy Birthday Wrapping Paper for Party Favors 69 x 51cm
Clyrax£8.510.0★0 rev
67 Soccer Ball Wrapping Paper Colorful Graffiti Soccer Football Gift Wrap Paper 4 Sheets 50x70cm per Sheet Birthday Gift Wrap for Boys Kids Men Birthday Party Sports Party
Geluode£7.240.0★0 rev
12 Sheets 67 Wrapping Paper Funny Italian Brainrot Themed Gift Wrap Viral Meme Wrapping Paper for Birthday Presents Kids Boys Girls
Joalpysm£8.555.0★3 rev
5 Pack Game Gift Wrapping Paper 51x75cm Kraft Paper Durable Gift Wrap Pack for Kids Birthday Party Storage Festive Decoration
Sovanna£6.004.6★83 rev
GleeWrap 67 Wrapping Paper Skull Gift Wrap with Checkered Lightning Design for Teen Birthdays 4 Sheets 50 x 70cm
GleeWrap£5.955.0★1 rev
Newest
by launch date
67 Kids Trend Wrapping Paper Fun Blue Cartoon Gift Wrap Quirky Birthday Wrapping Paper for Kids & Teens Eco Friendly Matte Paper Roll
Generic£12.060 rev
12 Sheets 67 Birthday Wrapping Paper Gift Wrap Papers for Kids 6 7 Theme with Cookie & Ice Cream Designs Happy Birthday Wrapping Paper for Party Favors 69 x 51cm
Clyrax£8.510 rev
12 Sheets 67 Wrapping Paper Funny Italian Brainrot Themed Gift Wrap Viral Meme Wrapping Paper for Birthday Presents Kids Boys Girls
Joalpysm£8.553 rev
24 Sheets 67 Birthday Gift Wrapping Paper 6 7 Ice Cream Theme Background Paper 12 Designs Happy Birthday Wrapping Paper for Kids 6 7 Birthday Decorations 30x30cm
Clyrax£9.150 rev
GleeWrap 67 Wrapping Paper Skull Gift Wrap with Checkered Lightning Design for Teen Birthdays 4 Sheets 50 x 70cm
GleeWrap£5.951 rev
Trending
90-day click momentum67 Kids Trend Wrapping Paper Fun Blue Cartoon Gift Wrap Quirky Birthday Wrapping Paper for Kids & Teens Eco Friendly Matte Paper Roll
Generic£12.060.0★
GleeWrap 67 Wrapping Paper Skull Gift Wrap with Checkered Lightning Design for Teen Birthdays 4 Sheets 50 x 70cm
GleeWrap£5.955.0★
GleeWrap 4 Sheet Funny 67 Donut Wrapping Paper I Was Now Im 67 Doughnut SIX SEVEN Design Birthday Gift Wrap for Kids Teens Girls Boys Holiday Party 50 x 70 cm
GleeWrap£5.810.0★
12 Sheets 67 Birthday Wrapping Paper Gift Wrap Papers for Kids 6 7 Theme with Cookie & Ice Cream Designs Happy Birthday Wrapping Paper for Party Favors 69 x 51cm
Clyrax£8.510.0★
67 Soccer Ball Wrapping Paper Colorful Graffiti Soccer Football Gift Wrap Paper 4 Sheets 50x70cm per Sheet Birthday Gift Wrap for Boys Kids Men Birthday Party Sports Party
Geluode£7.240.0★
What buyers say about 67 wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Nice quality”
“Great value”
“The design is humorous and eye-catching, making gifts feel a bit more special and adding to the celebration before they're even opened”
“Excellent choice of pattern and colour mix of blue paper and black and white print really does make the wrapped gift pop with colour and design”
“with a decent thickness that wraps neatly”
“is ideal for children's birthday gifts”
What buyers complain about
“Rubbish”
Top return reasons
Common questions
- Is 67 wrapping paper profitable to sell on Amazon United Kingdom?
- The niche generates £4K/yr across 10 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (30/100).
- How competitive is the 67 wrapping paper niche?
- 8 brands and 10 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in 67 wrapping paper?
- Top complaints mined from reviews: Quality-Overall. The return rate is 0.2%.
- What does it cost to enter the 67 wrapping paper niche?
- Listings span £5.81–£12.06; the average listing price is £8.18 (sweet spot $15–$100). The average incumbent carries 13 reviews — the moat a new listing must climb.