60th Birthday Card for Women
MaybeReturns run at only 0.1% of orders. But prices span $2.13–$10.98, mostly outside the sweet spot, so 60th Birthday Card for Women is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 835 Stationery & Office Supplies niches · +9 vs the category median of 4756
- Market size
- £195K/yr531K searches / yr
- 90-day growth
- -5.6%search demand this quarter
- Competition
- 30%top-5 click share · 38 brands · 73 sellers
Flapen Score
60th Birthday Card for Women against its category
The dotted line is the Stationery & Office Supplies average. Past it, 60th Birthday Card for Women is stronger. Inside it, weaker.
Market
The 60th Birthday Card for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 60th Birthday Card for Women 531K times last year and spent an estimated £195K. The top 5 brands take 41% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
9.1% of searches ended in a purchase last week.
Shoppers searched for this 531K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £195K a year.
- Searches, last 12 months
- 531K
- Growth, 90 days vs prior 90
- -5.6%
- Conversion, latest week
- 9.1%
- Market size, estimated
- £195Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- 60th birthday card for women264K searches a year
02 · Price
A sale here is worth £4.01.
Listings sell for £4.01 on average, from £2.13 to £10.98. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £4.01 that is £2K to £3K a year per listing.
- Average price
- £4.01under the $15 to $100 sweet spot
- Price range
- £2.13–£10.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #1,462 within Cards & Card Stock. It carries 460 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 6.4%
- Average rank
- #1,462in Cards & Card Stock
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 460per listing
- Listings tracked
- 58
04 · Newcomers
Amazon counts 3 of last year's 31 launches as successful.
31 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 31
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top 60th Birthday Card for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Year that Was 1966 - Special 60th Birthday Card Book with Details about the Year of Birth (1966)
- Price
- £5.99
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 6mo ago
Belloxis 60th Birthday Gifts for Women Cosy Grip Socks
- Price
- £5.83
- Rating
- 4.6/5
- Reviews
- 655
- Age
- 1y ago
Cheers to 60 Years of Fabulous - Fun 60th Birthday Card For Women
- Price
- £3.93
- Rating
- 4.7/5
- Reviews
- 460
- Age
- 4y ago
Female 60th Birthday Pop-Up Greeting Card Original Second Nature 3D Pop Up Cards
- Price
- £4.69
- Rating
- 4.7/5
- Reviews
- 5,510
- Age
- 6y ago
60th Birthday Card - Back in 1966 In This Year Card Greeting Card for Men and Women Birthday Cards for Women Birthday Cards for Men 60th Anniversary Card 5x7
- Price
- £3.36
- Rating
- 4.6/5
- Reviews
- 3,995
- Age
- 2y ago
Trending
90-day click momentumBelloxis 60th Birthday Gifts for Women Cosy Grip Socks
- Price
- £5.83
- Rating
- 4.6/5
- Reviews
- 655
- Age
- 1y ago
Special 60th Birthday Card for Women Best Friend Card - Humorous 60th Birthday Greeting Card Sparkle Greeting Card | Blank Inside with Envelope (60th)
- Price
- £3.36
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 6mo ago
The Year that Was 1966 - Special 60th Birthday Card Book with Details about the Year of Birth (1966)
- Price
- £5.99
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 6mo ago
Gold 60th Birthday Card for Women and Men 5x7 Inch Bday Greeting Cards
- Price
- £3.38
- Rating
- 4.7/5
- Reviews
- 466
- Age
- 1y ago
Me To You Tatty Teddy 60 Today Luxury Gold Embellished Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.13
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 6mo ago
Newest
by launch date
60th Birthday Card for Women - for Friend Female or Her - Keepsake Gift for Special Best Friend - Includes Luxury Pink Envelope - Size 14cm
- Price
- £2.70
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 5mo ago
The Year that Was 1966 - Special 60th Birthday Card Book with Details about the Year of Birth (1966)
- Price
- £5.99
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 6mo ago
Special 60th Birthday Card for Women Best Friend Card - Humorous 60th Birthday Greeting Card Sparkle Greeting Card | Blank Inside with Envelope (60th)
- Price
- £3.36
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 6mo ago
Hierein Funny 60th Birthday Card for Women Blank Inside Gift Card for Her
- Price
- £2.98
- Rating
- 4.8/5
- Reviews
- 77
- Age
- 6mo ago
Me To You Tatty Teddy 60 Today Luxury Gold Embellished Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.13
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
38 falling
Sellers
73
Top-5 brand share
41%
Top 20: 90%
Top-5 click share
30%
Top 20: 77%
Open market
53%
- Old English Company11%
- UNMOT10%
- the lazy panda card company7%
- Me To You7%
- Belloxis6%
- Britwit6%
Demand
60th Birthday Card for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top 60th Birthday Card for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 60th birthday card for women264K/yr
- 60th birthday card113K/yr
- 60th birthday cards for women31K/yr
- friend 60th birthday card female18K/yr
- funny 60th birthday cards for women16K/yr
- happy 60th birthday card12K/yr
- 60th birthday card friend9K/yr
- 60th birthday cards13K/yr
- 60th birthday card female8K/yr
- special friend 60th birthday card female8K/yr
Reviews and returns
What reviews say buyers love and hate about 60th Birthday Card for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bigger than expected
Small in size
This card is too wide for a standard pillar box
Expensive for what it was
OVERPRICED
flimsy not worth the money at all
Rubbish
envelope poor quality
Really disappointed with the quality of this item
although this doesn't have any adhesive on it
did not stick
the envelope had no adhesive to stick it down
Love
Good quality card
Excellent product
Very nice card that is excellent quality
Value for money
worth it
Good value
Exactly what I required
As described
Exactly as pictured
The design is elegant
Good quality clear design
Lovely design
Good size
Good size, as described
its a nice stand out size with a heartfelt message for a special friend
Return
0.1% Return rate 41% Fixable by listing
Bigger than expected
Small in size
This card is too wide for a standard pillar box
Rubbish
envelope poor quality
Really disappointed with the quality of this item
Disappointed - Read Description
Disappointed,the description says gold confetti
Expensive for what it was
OVERPRICED
flimsy not worth the money at all
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 60th Birthday Card for Women questions
Answered from the same tracked data.