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5 Year Diary

Fail

Shoppers spend only $19K a year here, so 5 Year Diary is a Fail.

Flapen Score
35
35 / 100
Ranks 703 of 835 Stationery & Office Supplies niches · −12 vs the category median of 47
Market size
£19K/yr56K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
77%top-5 click share · 10 brands · 66 sellers

Flapen Score

5 Year Diary against its category

The dotted line is the Stationery & Office Supplies average. Past it, 5 Year Diary is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5 Year Diary market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 5 Year Diary 56K times last year and spent an estimated £19K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
2.5%
Market size, estimated
£19Ka year
Peak month
December4.3× the quietest month
Top search term
5 year diary42K searches a year

02 · Price

A sale here is worth £13.12.

Listings sell for £13.12 on average, from £7.53 to £24.27. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £13.12 that is £1K to £3K a year per listing.

Average price
£13.12under the $15 to $100 sweet spot
Price range
£7.53–£24.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #907 within Calendars, Planners & Personal Organisers. It carries 1,985 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
58%
Out of stock, average day
11.7%
Average rank
#907in Calendars, Planners & Personal Organisers
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,985per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top 5 Year Diary products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

66

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

12%

  • Tallon27%
  • Collins20%
  • JMS we create smile16%
  • Chronicle Books11%
  • Midori8%
  • LEUCHTTURM19177%
  • Open — no brand owns it (4 brands, 12%)

Demand

5 Year Diary search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×

Reviews and returns

What reviews say buyers love and hate about 5 Year Diary

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.07

I wish it was slightly bigger as it only contains enough space for one sentence per day

Its quite small - much smaller than A5 however the quality is outstanding

Paper Quality50%−0.16

Pages falling out

Love

Quality-Overall23%+1.07

The quality of the journal itself is also really nice

The quality is good

Great product

Ease Of Use17%+1.03

easy to follow

Ive found it easy to keep up with because it only takes a minute at most

Advertised Vs Actual Product15%+0.90

Just as advertised

Exactly as described

Writing Experience13%+0.43

And plenty of lines to write in

the writing experience pleasant

Design-Overall11%+0.65

The design of the book is very high quality considering the price

Return

0.9% Return rate 90% Fixable by listing

Size-Overall90%▅██▁██

I wish it was slightly bigger as it only contains enough space for one sentence per day

Its quite small - much smaller than A5 however the quality is outstanding

Flatness10%█▁▁▁▁▁

FAQ

Common 5 Year Diary questions

Answered from the same tracked data.