5 Year Diary
FailShoppers spend only $19K a year here, so 5 Year Diary is a Fail.
- Flapen Score
- 35 / 100Ranks 703 of 835 Stationery & Office Supplies niches · −12 vs the category median of 4735
- Market size
- £19K/yr56K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 77%top-5 click share · 10 brands · 66 sellers
Flapen Score
5 Year Diary against its category
The dotted line is the Stationery & Office Supplies average. Past it, 5 Year Diary is stronger. Inside it, weaker.
Market
The 5 Year Diary market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 5 Year Diary 56K times last year and spent an estimated £19K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £19Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- 5 year diary42K searches a year
02 · Price
A sale here is worth £13.12.
Listings sell for £13.12 on average, from £7.53 to £24.27. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £13.12 that is £1K to £3K a year per listing.
- Average price
- £13.12under the $15 to $100 sweet spot
- Price range
- £7.53–£24.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #907 within Calendars, Planners & Personal Organisers. It carries 1,985 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 58%
- Out of stock, average day
- 11.7%
- Average rank
- #907in Calendars, Planners & Personal Organisers
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,985per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top 5 Year Diary products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
5 Year Undated Leather Look A5 Week to View Padded Diary Assorted Colour x 1
- Price
- £7.59
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 12y ago

Collins Undated Five Year Diary - Black - A5-5Y1L
- Price
- £15.34
- Rating
- 4.5/5
- Reviews
- 924
- Age
- 19y ago

JMS we create smile - A5 Size 5 Year Undated Leatherette Padded Diary - Magnetic Closure (Black)
- Price
- £9.22
- Rating
- 4.5/5
- Reviews
- 250
- Age
- 6y ago

2019 One Line A Day: A Five-Year Memory Book
- Price
- £11.73
- Rating
- 4.7/5
- Reviews
- 10,646
- Age
- 17y ago

Midori 12851006 Diary for 5 Year Consecutive Use Door Red
- Price
- £24.27
- Rating
- 4.5/5
- Reviews
- 467
- Age
- 11y ago
Trending
90-day click momentum
6-Minute Diary 3-Million-Copy Bestseller Gratitude Journal for Women & Men Guided Mental Health Journal Based on Positive Psychology Daily Manifestation Diary for Self-Care & Mindfulness
- Price
- £16.31
- Rating
- 4.6/5
- Reviews
- 7,767
- Age
- 7y ago

LEUCHTTURM1917 368169 Some Lines A Day 5 Year Book Medium (A5) Port Red
- Price
- £23.91
- Rating
- 4.7/5
- Reviews
- 1,828
- Age
- 3y ago

5 Year Undated Leather Look A5 Week to View Padded Diary Assorted Colour x 1
- Price
- £7.59
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 12y ago

Personalised Custom Premium 5 Year Diary Organiser A5 Size | Design A Truly Unique Gift | Gold Embossed PU Leather (Red)
- Price
- £12.47
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 3y ago

Midori 12851006 Diary for 5 Year Consecutive Use Door Red
- Price
- £24.27
- Rating
- 4.5/5
- Reviews
- 467
- Age
- 11y ago
Newest
by launch date
LEUCHTTURM1917 368169 Some Lines A Day 5 Year Book Medium (A5) Port Red
- Price
- £23.91
- Rating
- 4.7/5
- Reviews
- 1,828
- Age
- 3y ago

Personalised Custom Premium 5 Year Diary Organiser A5 Size | Design A Truly Unique Gift | Gold Embossed PU Leather (Red)
- Price
- £12.47
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 3y ago

5 Year Undated Diary Leather Look A5 Day a Page Padded Organiser (Burgundy Red)
- Price
- £8.40
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 6y ago

JMS we create smile - A5 Size 5 Year Undated Leatherette Padded Diary - Magnetic Closure (Black)
- Price
- £9.22
- Rating
- 4.5/5
- Reviews
- 250
- Age
- 6y ago

6-Minute Diary 3-Million-Copy Bestseller Gratitude Journal for Women & Men Guided Mental Health Journal Based on Positive Psychology Daily Manifestation Diary for Self-Care & Mindfulness
- Price
- £16.31
- Rating
- 4.6/5
- Reviews
- 7,767
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
66
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
12%
- Tallon27%
- Collins20%
- JMS we create smile16%
- Chronicle Books11%
- Midori8%
- LEUCHTTURM19177%
- Open — no brand owns it (4 brands, 12%)
Demand
5 Year Diary search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×
Reviews and returns
What reviews say buyers love and hate about 5 Year Diary
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I wish it was slightly bigger as it only contains enough space for one sentence per day
Its quite small - much smaller than A5 however the quality is outstanding
Pages falling out
Love
The quality of the journal itself is also really nice
The quality is good
Great product
easy to follow
Ive found it easy to keep up with because it only takes a minute at most
Just as advertised
Exactly as described
And plenty of lines to write in
the writing experience pleasant
The design of the book is very high quality considering the price
Return
0.9% Return rate 90% Fixable by listing
I wish it was slightly bigger as it only contains enough space for one sentence per day
Its quite small - much smaller than A5 however the quality is outstanding
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 5 Year Diary questions
Answered from the same tracked data.









