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40th Birthday Wrapping Paper

Maybe

Returns run at only 0.4% of orders. But prices span $2.32–$10.06, mostly outside the sweet spot, so 40th Birthday Wrapping Paper is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 47
Market size
£44K/yr67K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
30%top-5 click share · 28 brands · 34 sellers

Flapen Score

40th Birthday Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, 40th Birthday Wrapping Paper is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 40th Birthday Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 40th Birthday Wrapping Paper 67K times last year and spent an estimated £44K. The top 5 brands take 46% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
13.0%
Market size, estimated
£44Ka year
Top search term
40th birthday wrapping paper21K searches a year

02 · Price

A sale here is worth £5.02.

Listings sell for £5.02 on average, from £2.32 to £10.06. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £5.02 that is £502 to £1K a year per listing.

Average price
£5.02under the $15 to $100 sweet spot
Price range
£2.32–£10.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£502–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #541 within Paper. It carries 110 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
91%
Out of stock, average day
1.1%
Average rank
#541in Paper
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
110per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top 40th Birthday Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£875£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

34

Top-5 brand share

46%

Top 20: 95%

Top-5 click share

30%

Top 20: 77%

Open market

48%

  • QRTDXP12%
  • Vinuwu12%
  • RUSPEPA11%
  • Jatidne7%
  • Party Angels Limited6%
  • Bonkee5%

Demand

40th Birthday Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.8× · 9 of 12 months tracked

Search terms

Top 40th Birthday Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 40th birthday wrapping paper21K/yr
  • 40th wrapping paper women8K/yr
  • 40th wrapping paper11K/yr
  • 40th wrapping paper men6K/yr
  • 40th birthday paper6K/yr
  • 40th birthday wrapping paper women6K/yr
  • 40th birthday wrapping paper for men5K/yr
  • 40 wrapping paper5K/yr

Reviews and returns

What reviews say buyers love and hate about 40th Birthday Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall40%−0.16

Size small

The bag is on the small size otherwise everything else was good

The roll is smaller

Grip14%−0.08

Only gripe is there was nothing to stop it getting bent when the postman folded it in half to get through the letterbox

Thickness7%+0.49

Quite thick so not really suitable for smaller delicate items

Value For Money7%+1.20

A little expensive

Expensive

Love

Quality-Overall46%+1.81

Great quality paper

Good Quality

Amazing product

Value For Money12%+1.20

Excellent value for money

Love this worth money

Good for price

Gifting Purpose8%−0.01

A fun gift

bought as a fun gift, which was appreciated by the recipient

Great gift bag

Size-Overall8%−0.16

Snug fit

Sheets are a good size and strong

good sized roll too

Color6%+0.51

Bright colours

love the colour

colours are vibrant

Return

0.4% Return rate 59% Fixable by listing

Size-Overall36%▁▅▁▅▁█

Size small

The bag is on the small size otherwise everything else was good

The roll is smaller

Value For Money18%▁▁▅▁█▁

A little expensive

Expensive

Color14%▁▇▁█▁▁
Image/Picture Clarity9%▁▁█▁▁▁
Shape/Style5%▁▁▁▁█▁

FAQ

Common 40th Birthday Wrapping Paper questions

Answered from the same tracked data.