40th Birthday Card

Shoppers searched for this 505K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £211K a year.

Searches, last 12 months

505K

Growth, 90 days vs prior 90

+0.4%

Conversion, latest week

10.3%

Market size, estimated

£211Ka year

Peak month

January1.7× the quietest month

Top search term

40th birthday card254K searches a year

Listings sell for £4.07 on average, from £2.13 to £9.88. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £4.07 that is £1K to £2K a year per listing.

Average price

£4.07under the $15 to $100 sweet spot

Price range

£2.13–£9.88

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

£1K–£2K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #903 within Cards & Card Stock. It carries 399 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

7.1%

Average rank

#903in Cards & Card Stock

Average rating

4.64 starsAmazon United Kingdom average 4.36 stars

Average reviews

399per listing

Listings tracked

42

22 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

3Amazon's first-year sales bar

Average brand age

27 months