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4 Hole Punch

Fail

The top 5 brands take 100% of clicks, so 4 Hole Punch is a Fail.

Flapen Score
41
41 / 100
Ranks 577 of 835 Stationery & Office Supplies niches · −6 vs the category median of 47
Market size
£65K/yr26K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
79%top-5 click share · 5 brands · 53 sellers

Flapen Score

4 Hole Punch against its category

The dotted line is the Stationery & Office Supplies average. Past it, 4 Hole Punch is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4 Hole Punch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 4 Hole Punch 26K times last year and spent an estimated £65K. All 5 brands take every click. Demand peaks in Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

18.8% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
18.8%
Market size, estimated
£65Ka year
Peak month
September1.7× the quietest month
Top search term
4 hole punch16K searches a year

02 · Price

A sale here is worth £13.48.

Listings sell for £13.48 on average, from £5.81 to £31.56. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £13.48 that is £7K to £10K a year per listing.

Average price
£13.48under the $15 to $100 sweet spot
Price range
£5.81–£31.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within Office Supplies. It carries 2,295 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#80in Office Supplies
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,295per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top 4 Hole Punch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • RAPESCO63%
  • Pavo25%
  • Q-Connect7%
  • Lwuey3%
  • Rexel2%
  • Open — no brand owns it (0%)

Demand

4 Hole Punch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about 4 Hole Punch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+0.17

then you may find that the fit is tight

Functionality-Overall10%−0.03

A punch with problems

Ease Of Use10%−0.02

A punch with problems

Design-Overall10%−0.02

not convincingly designed for A4

Love

Advertised Vs Actual Product22%+0.48

Does the job

works exactly as promised

Works as would be expected

Quality-Overall15%−0.13

The item is flawless

Great quality

product is good

Value For Money15%−0.03

Cheap is always good - when it actually works

great value

Good value

Office Usability10%+1.38

Perfect for home office

great for the office, and can do a fair few pages at once

Ideal for the job

Strength8%+0.27

Solid, reliable 4-hole punch

Strong & Sturdy

Excellent and strongly built

Return

0.9% Return rate 19% Fixable by listing

Functionality-Overall20%▁▃▃█▃▆

A punch with problems

Size-Overall15%▁██▁▅▆

then you may find that the fit is tight

Defective Material/Parts14%█▂▂▂▁▂
Paper Compatibility8%▁▇▄█▁▁
Paper Quality6%▁▁▄█▆▁

FAQ

Common 4 Hole Punch questions

Answered from the same tracked data.